Stock Taper Coty reported a decline in sellout performance, trailing below category growth, which has negatively impacted sell-in figures.
The company is targeting to maintain EBITDA and free cash flow levels close to fiscal 2026 for fiscal 2027.
A significant focus is on improving market share and sellout metrics, which are now integral to the company’s bonus structure.
Coty is transitioning to a sellout-focused strategy, moving away from a traditional sell-in approach.
The company has initiated the "Color the Future" performance improvement program in the U.S., which has shown positive results for brands like CoverGirl and Sally Hansen.
There is an ongoing SKU reduction strategy aimed at enhancing product turnover and reducing excess inventory.
The company plans to implement similar interventions for European brands, including Max Factor and Bourjois, following initial successes in the U.S.
Fiscal 2027 is characterized as a transition year, with expectations for gradual improvement in sellout and market share.
Coty aims to complete a strategic review of its Consumer Beauty business by the end of calendar 2026, with a focus on maximizing returns and making larger bets on successful brands.
The company is optimistic about potential upside from cost savings, a possible tariff refund, and improved oil prices.
The company acknowledged ongoing challenges in the EMEA region, particularly in consumer brands, where improvements have been slow.
There are risks associated with the transition year, including the uncertainty of how quickly sellout improvements can be realized.
The competitive landscape remains challenging, with pricing pressures and promotional activities affecting margins.
The departure of Gucci is expected to impact sales, and Coty is working on a restructuring plan to mitigate financial challenges.
Management emphasized the importance of focusing on high-performing brands and incremental innovation to drive overall growth.
The promotional environment remains competitive, with companies adopting more surgical pricing strategies.
The company is cautious about maintaining margin discipline while incentivizing market share growth in its new bonus structure.
Travel Retail is viewed as a critical channel for brand image and sales, with positive growth anticipated in this segment. Overall, Coty is navigating a challenging environment with a clear focus on improving sellout performance and market share, while also addressing the impacts of brand transitions and competitive pressures.
SOURCE: Q4 2026 EARNINGS CALL TRANSCRIPT