PARTNERSHIP · Q3 2025 · IN PROGRESS
Advantage Solutions Deepens Strategic Partnership with Instacart to Revolutionize Retail Execution with Real-Time Shelf Data
In 2025, Advantage Solutions significantly expanded its collaboration with Instacart, integrating Instacart's live, in-store audit capabilities with Advantage's extensive retail execution network. This strategic shift is designed to create an alert-based retail model, enabling CPG brands to rapidly identify and rectify on-shelf availability, pricing, and display issues in real time, moving towards a more data-driven and efficient operational approach.