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AREB

American Rebel Holdings, Inc.

AREB

American Rebel Holdings, Inc. • NASDAQ
$1.29 ▲ 15.18% (+0.17)
Market Cap $480686
52w High $1835.00
52w Low $0.91
Dividend Yield 0%
P/E 0
Volume 4.14M
Outstanding Shares 372.63K

Income Statement

Period Revenue Operating Expense Net Income Net Profit Margin Earnings Per Share EBITDA
Q3-2025 $1.878M ▼ $3.482M ▼ $-5.23M ▲ -278.561% ▲ $-32.44 ▲ $-4.864M ▲
Q2-2025 $2.843M ▲ $4.167M ▲ $-18.138M ▼ -638.07% ▼ $-106.8 ▲ $-17.67M ▼
Q1-2025 $2.511M ▲ $3.255M ▼ $-5.059M ▲ -201.458% ▲ $-469 ▲ $-4.206M ▲
Q4-2024 $1.783M ▼ $4.461M ▲ $-7.902M ▼ -443.13% ▼ $-141.035K ▼ $-5.931M ▼
Q3-2024 $2.338M $542.695K $-1.748M -74.77% $-3.032K $-1.044M

Balance Statement

Period Cash & Short-term Total Assets Total Liabilities Total Equity
Q3-2025 $722.233K ▲ $31.743M ▲ $28.365M ▲ $3.378M ▲
Q2-2025 $457.212K ▲ $15.031M ▲ $18.159M ▲ $-3.128M ▲
Q1-2025 $340.661K ▲ $9.705M ▼ $17.718M ▲ $-8.013M ▼
Q4-2024 $287.546K ▲ $10.006M ▲ $17.638M ▲ $-7.632M ▼
Q3-2024 $127.688K $8.851M $12.68M $-3.829M

Cash Flow Statement

Period Net Income Cash From Operations Cash From Investing Cash From Financing Net Change Free Cash Flow
Q3-2025 $0 ▲ $0 ▲ $0 ▲ $0 ▼ $0 ▼ $0 ▲
Q2-2025 $-18.138M ▼ $-2.813M ▼ $-40K ▼ $7.595M ▲ $4.742M ▲ $-2.853M ▼
Q1-2025 $-5.059M ▲ $-546.475K ▲ $-2.272K ▲ $601.862K ▼ $53.115K ▼ $-548.747K ▼
Q4-2024 $-7.902M ▼ $-1.922M ▼ $-9K ▼ $2.091M ▲ $159.858K ▲ $0
Q3-2024 $-1.748M $-1.399M $11.849K $1.133M $-325.097K $0

Five-Year Company Overview

Income Statement

Income Statement The company’s income statement shows a business that is still very small in scale and consistently unprofitable. Revenue is minimal, and there is no visible gross margin strength yet, suggesting limited pricing power or low volume, or both. Operating results have been negative every year shown, with losses at both the operating and net income levels. The per‑share figures look extreme and volatile, largely because of repeated reverse stock splits, so they should be interpreted as a sign of shareholder dilution and financial strain rather than underlying business growth. Overall, the income statement reflects an early‑stage, loss‑making company that has not yet demonstrated a clear path to sustainable profitability.

Balance Sheet

Balance Sheet The balance sheet is very thin and looks fragile. The company shows only a small base of assets and effectively no cash cushion, which limits flexibility. Debt has started to appear, while shareholder equity has turned negative, meaning obligations exceed the recorded asset base. This structure suggests a high reliance on lenders or new equity raises to keep operating. Repeated reverse stock splits and earlier listing‑compliance issues also signal capital‑structure stress. In practical terms, the balance sheet does not provide much protection if the business underperforms or if capital markets become less accessible.

Cash Flow

Cash Flow Cash flow from operations has been consistently negative, and there is no meaningful offset from investing cash flows because the company is not spending heavily on long‑term assets. That means the business is burning cash without yet building a substantial asset base. Free cash flow is similarly negative, pointing to a model that currently consumes cash rather than generates it. With very limited cash on hand, the company likely depends on external financing—new equity, debt, or other capital arrangements—to fund ongoing operations and expansion plans. This reliance makes its cash position and funding access a critical risk factor.

Competitive Edge

Competitive Edge American Rebel operates in crowded consumer markets—safes, concealed carry apparel, and now beer—where many larger, better‑funded competitors already exist. Its main differentiator is not technology but branding: positioning itself as “America’s Patriotic Brand” aimed at a specific, values‑driven segment of consumers. The acquisition of a respected safe manufacturer adds some product credibility, but scale, distribution reach, and marketing budgets appear modest compared with major players. Moving into beer and other lifestyle categories broadens the opportunity but also pits the company against very large incumbents. Overall, the brand narrative offers a niche foothold, but the competitive landscape is intense and execution‑sensitive.

Innovation and R&D

Innovation and R&D Innovation at American Rebel is more feature‑ and branding‑driven than deeply technological. On the product side, there are incremental improvements such as biometric “smart” safes, enhanced fire and theft protection features, and specialized concealed carry apparel with patented pockets and integrated holsters. The more distinctive innovation is the attempt to build a cohesive patriotic lifestyle brand that spans safes, apparel, beer, and potentially other categories like e‑bikes and tools. However, financial constraints likely limit formal research and development spending and may slow new product rollouts or marketing support. Future “innovation” is therefore likely to come from brand extensions and partnerships rather than heavy in‑house R&D or breakthrough technology.

Summary

American Rebel is a very small, loss‑making consumer brand that leans heavily on a strong patriotic identity rather than on scale or technology. The financial statements show minimal revenue, recurring losses, a strained balance sheet, and ongoing cash burn, all of which point to a business still searching for a sustainable economic model. At the same time, the company has carved out a clear brand story and is trying to leverage it across multiple product categories, from safes and apparel to beer and beyond. The key uncertainties revolve around whether the brand can gain enough traction and distribution to overcome its financial and competitive disadvantages, and whether management can execute this expansion without overextending the company’s limited resources.

NEWS

November 26, 2025 · 8:30 AM UTC

Champion Safe Partners with Utah Department of Veteran and Military Affairs to Advance Suicide Prevention

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November 24, 2025 · 8:00 AM UTC

American Rebel Holdings, Inc. (NASDAQ: AREB) Receives Nasdaq Panel Determination Confirming Compliance with Minimum Stockholders’ Equity Requirement

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November 21, 2025 · 8:00 AM UTC

American Rebel Holdings, Inc. (NASDAQ: AREB) Adds Muller Distributing to Launch American Rebel Light—America's Patriotic Beer in Philadelphia and eastern Pennsylvania

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November 20, 2025 · 9:10 AM UTC

Champion Safe Celebrates Over 80% Year-over-Year Growth at Flagship American Rebel Store in Lenexa, KS

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November 17, 2025 · 7:00 AM UTC

American Rebel Holdings, Inc. (NASDAQ: AREB) Continues American Rebel Light Beer Distribution Expansion with Wilson McGinley in Pennsylvania

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