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AREBW

American Rebel Holdings, Inc.

AREBW

American Rebel Holdings, Inc. • NASDAQ
$0.02 ▼ -0.50% (-0.00)
Market Cap $5.04 M
52w High $0.03
52w Low $0.02
Dividend Yield 0%
P/E 0
Volume 33.33K
Outstanding Shares 250.73M

Income Statement

Period Revenue Operating Expense Net Income Net Profit Margin Earnings Per Share EBITDA
Q3-2025 $1.878M ▼ $3.482M ▼ $-5.23M ▲ -278.561% ▲ $-32.44 ▲ $-4.864M ▲
Q2-2025 $2.843M ▲ $4.167M ▲ $-18.138M ▼ -638.07% ▼ $-106.8 ▲ $-17.67M ▼
Q1-2025 $2.511M ▲ $3.255M ▼ $-5.059M ▲ -201.458% ▲ $-469 ▲ $-4.206M ▲
Q4-2024 $1.783M ▼ $4.461M ▲ $-7.902M ▼ -443.13% ▼ $-141.035K ▼ $-5.931M ▼
Q3-2024 $2.338M $542.695K $-1.748M -74.77% $-3.032K $-1.044M

Balance Statement

Period Cash & Short-term Total Assets Total Liabilities Total Equity
Q3-2025 $722.233K ▲ $31.743M ▲ $28.365M ▲ $3.378M ▲
Q2-2025 $457.212K ▲ $15.031M ▲ $18.159M ▲ $-3.128M ▲
Q1-2025 $340.661K ▲ $9.705M ▼ $17.718M ▲ $-8.013M ▼
Q4-2024 $287.546K ▲ $10.006M ▲ $17.638M ▲ $-7.632M ▼
Q3-2024 $127.688K $8.851M $12.68M $-3.829M

Cash Flow Statement

Period Net Income Cash From Operations Cash From Investing Cash From Financing Net Change Free Cash Flow
Q3-2025 $0 ▲ $0 ▲ $0 ▲ $0 ▼ $0 ▼ $0 ▲
Q2-2025 $-18.138M ▼ $-2.813M ▼ $-40K ▼ $7.595M ▲ $4.742M ▲ $-2.853M ▼
Q1-2025 $-5.059M ▲ $-546.475K ▲ $-2.272K ▲ $601.862K ▼ $53.115K ▼ $-548.747K ▼
Q4-2024 $-7.902M ▼ $-1.922M ▼ $-9K ▼ $2.091M ▲ $159.858K ▲ $0
Q3-2024 $-1.748M $-1.399M $11.849K $1.133M $-325.097K $0

Five-Year Company Overview

Income Statement

Income Statement American Rebel is still more of a concept than a scaled business in its financials. Revenue remains tiny, while operating losses have been consistent for several years. The company hasn’t yet shown a clear move toward profitability, and expenses continue to outweigh sales by a wide margin. This pattern suggests the business is still in a build-out or experimentation phase rather than a mature, cash-generating operation.

Balance Sheet

Balance Sheet The balance sheet looks very thin and fragile. The company has very few assets, essentially no cash cushion, and some debt. Shareholder equity has hovered around break-even or negative territory, which signals a weak capital base. Overall, the company appears financially constrained and likely dependent on outside funding or new capital raises to support its operations and growth plans.

Cash Flow

Cash Flow Cash flow from operations has been consistently negative, with free cash flow also in the red. This indicates that the core business is consuming cash rather than generating it. There is little in the way of investment spending, which underscores that the main issue is not heavy expansion, but rather the basic business not yet paying for itself. Sustained negative cash flow raises ongoing funding and liquidity questions.

Competitive Edge

Competitive Edge American Rebel is trying to carve out a niche as a patriotic lifestyle brand across safes, concealed-carry gear, and now beer. In safes and security products, it faces established competitors with strong reputations. In beer, it goes up against some of the largest consumer brands in the country. Its edge is mainly brand identity and messaging rather than size or technology. The company’s challenge is to turn that identity into real, repeat customer loyalty in markets dominated by much larger players.

Innovation and R&D

Innovation and R&D Innovation here is more about branding, product features, and positioning than deep technology. The company offers specialized designs for concealed-carry apparel and security products, and is now using the same “American Rebel” theme to launch a branded light beer. These are incremental innovations tailored to a specific audience, not breakthrough inventions. The big strategic bet is whether this cross-category patriotic brand can catch on strongly enough to support multiple product lines.

Summary

Overall, American Rebel is an early-stage, brand-driven story with limited scale so far and weak underlying financials. The company is repositioning itself from a narrow safes and security focus toward a broader patriotic lifestyle platform centered on its new beer. The upside case relies on the brand resonating with a targeted customer base and gaining distribution and visibility. The downside risk is that the business remains small, unprofitable, and cash-constrained in industries that are highly competitive and dominated by much larger, better-funded rivals.