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BAOS

Baosheng Media Group Holdings Limited

BAOS

Baosheng Media Group Holdings Limited • NASDAQ
$3.42 ▼ -0.51% (-0.02)
Market Cap $5.25 M
52w High $13.66
52w Low $1.44
Dividend Yield 0%
P/E -0.2
Volume 26.37K
Outstanding Shares 1.53M

Income Statement

Period Revenue Operating Expense Net Income Net Profit Margin Earnings Per Share EBITDA
Q4-2024 $577.911K ▲ $25.615M ▲ $-25.131M ▼ -4.349K% ▼ $-16.37 ▼ $-24.864M ▼
Q2-2024 $46.176K ▲ $1.322M ▲ $-1.74M ▲ -3.769K% ▼ $-1.13 ▲ $-1.294M ▲
Q4-2023 $-548.606K ▼ $1.269M ▼ $-1.841M ▼ 335.594% ▲ $-1.2 ▼ $-1.523M ▼
Q2-2023 $1.47M ▼ $1.813M ▼ $-4.079K ▲ -0.277% ▲ $-0.003 ▲ $210.897K ▲
Q4-2022 $1.987M $18.562M $-17.428M -877.149% $-11.43 $-17.133M

Balance Statement

Period Cash & Short-term Total Assets Total Liabilities Total Equity
Q4-2024 $2.807M ▼ $21.248M ▼ $6.424M ▼ $14.824M ▼
Q2-2024 $4.698M ▼ $47.241M ▼ $7.552M ▲ $39.69M ▼
Q4-2023 $5.87M ▼ $48.828M ▼ $6.468M ▼ $42.36M ▼
Q2-2023 $7.676M ▼ $53.566M ▼ $10.28M ▼ $43.285M ▼
Q4-2022 $9.762M $58.046M $12.61M $45.437M

Cash Flow Statement

Period Net Income Cash From Operations Cash From Investing Cash From Financing Net Change Free Cash Flow
Q4-2024 $-25.131M ▼ $-246.075K ▲ $270.535K ▼ $-1.529M ▼ $-1.409M ▼ $-731.652K ▲
Q2-2024 $-1.74M ▲ $-1.274M ▼ $915.656K ▲ $0 ▼ $-827.102K ▼ $-1.274M ▼
Q4-2023 $-1.841M ▼ $-379.538K ▼ $-907.386K ▲ $873.986K ▲ $-200.435K ▲ $-379.764K ▼
Q2-2023 $-4.079K ▲ $2.639M ▼ $-5.406M ▲ $-26.635K ▼ $-2.962M ▼ $2.609M ▼
Q4-2022 $-17.428M $5.602M $-5.481M $1.582M $1.572M $4.074M

Five-Year Company Overview

Income Statement

Income Statement Baosheng’s income statement shows a business that is currently extremely small and inactive from a revenue standpoint. Recent years effectively show no meaningful sales, with the company moving from a modest profit earlier on to consistent small losses. The swings in earnings per share look dramatic, but that’s largely because of changes in the share count from consolidations rather than shifts in the underlying business scale. Overall, the income statement points to a company with a thin and weakening operating base and a business model that has not recently translated into visible, ongoing revenue.

Balance Sheet

Balance Sheet The balance sheet is very light: total assets are small, cash is limited, and shareholders’ equity has shrunk compared with earlier years. On the positive side, there is no financial debt, so the company is not burdened by interest payments. However, the lack of assets and the declining equity cushion suggest limited financial resilience. This is the profile of a very small, fragile company with little room to absorb setbacks or fund growth internally.

Cash Flow

Cash Flow Cash flow data reinforce the picture of a business that is not generating much activity. Operating cash flow has been negligible recently, with a period of outflows in the past and no visible rebound since. There is essentially no capital spending, which reduces cash needs but also signals minimal investment in physical or technical infrastructure. Overall, the company appears to be neither burning large amounts of cash nor building a healthy cash-generating engine; it is simply operating at a very small, constrained scale.

Competitive Edge

Competitive Edge Strategically, Baosheng operates in a highly competitive and fast-moving space: digital advertising in China. Its main edge appears to come from relationships with major platforms like Tencent, Alibaba, ByteDance, and Kuaishou, plus its ability to bundle various marketing services into integrated campaigns. However, its tiny financial footprint suggests it is a niche, possibly marginal player relative to much larger agencies and in-house marketing teams. Its dependence on a few big platforms for access and traffic is a strength when relationships are good but a vulnerability if those platforms change their agency models, pricing, or preferred partners. The regulatory and competitive intensity in Chinese digital media also adds structural risk to its position.

Innovation and R&D

Innovation and R&D On paper, Baosheng emphasizes innovation through AI-driven ad optimization, proprietary data platforms, and a focus on high-growth formats like short video and live-streaming marketing. It also signals interest in cloud-based tools and more advanced analytics. These are directionally attractive themes in digital advertising. The challenge is that the company’s very small scale and limited disclosed spending make it hard to judge how deep or differentiated these technologies really are. Execution, productization, and the ability to keep pace with much larger, well-funded competitors are key uncertainties here.

Summary

Baosheng today looks like a very small, financially thin digital marketing company with almost no recent reported revenue and modest recurring losses. The balance sheet is simple and debt-free but offers only a narrow safety margin. Cash flows are minimal, suggesting the core business is not yet self-sustaining at scale. Strategically, its strength lies in its relationships with major Chinese internet platforms and its focus on integrated, video-heavy, data-informed marketing solutions. At the same time, its tiny size, lack of visible growth, reliance on key partners, and need to continually innovate in a crowded market create significant uncertainty. The story is more about potential in a large industry than about currently demonstrated financial strength or momentum.