Why Booking Holdings (BKNG) Dipped More Than Broader Market Today
Booking Holdings (BKNG) concluded the recent trading session at $155.87, signifying a -1.12% move from its prior day's close.
Stock Taper 
BKNG
$160.34
▲ UP 0.23% (0.37)
KEY STATISTICS
Market Cap$124.15 B
52w High$220.81
52w Low$150.14
Dividend Yield0.79%
FrequencyQuarterly
P/E16.68
Volume4.22M
Shares Out.774.88M
COMPANY
LEADERSHIP
CHIEF EXECUTIVE
Glenn D. Fogel
COMPENSATION 2026
Salary$1,250,000
Stock Awards$26,202,279
Incentive Plan Pay$4,042,500
All Other Comp.$3,923,323
Total$35,418,102
ABOUT
SECTOR
Consumer Cyclical
WENT PUBLIC
March 31, 1999
METHOD OF GOING PUBLIC
IPO
FULL TIME EMPLOYEES
25,550
PRICE TARGET
Target High$270.00
Target Low$188.00
Target Median$230.00
Target Consensus$228.95
UPCOMING EARNINGS
DateNov 3, 2026
DayTuesday
Rev. Est.$9.54B
NOV
3
TUE
SPLIT RECORD
| DATE | TYPE | RATIO |
|---|---|---|
| 2026-04-06 | Forward | 25:1 |
| 2003-06-16 | Reverse | 1:6 |
ETFS HOLDING THIS STOCK
ETFS HOLDING
1,175
LISTED HERE
10
RANKED BY POSITION SIZE
INSTITUTIONAL OWNERSHIP
SHARES OWNED
33.80%
HOLDERS
2,648
TOP 8 OF 2,648 · RANKED BY POSITION SIZE
PRICE
$160.34 ▲ UP 0.23% (+$0.37)About Booking Holdings Inc.
https://www.bookingholdings.com ↗Booking Holdings Inc. is a global provider of online travel and restaurant reservation services, operating platforms like Booking.com, Agoda, Priceline, KAYAK, and OpenTable for booking accommodations, flights, rentals, activities, and restaurant ...
INDUSTRY
Travel Services
A SERVICE BOOKING HOLDINGS INC. IS KNOWN FOR
AI Trip Planner
Booking.com's mobile app features an OpenAI ChatGPT-powered tool that helps travelers discover destinations and plan itineraries, enhancing the company's integrated "Connected Trip" travel planning experience.
Booking Holdings in 2025
SENTIMENT: − NEGATIVE
REGULATORY · H2 2025
Booking Holdings Faces Perfect Storm as EU Regulations and AI Disruption Challenge Market Dominance in 2025
Throughout the second half of 2025, Booking Holdings faced significant headwinds from the European Union's Digital Markets Act (DMA), which dismantled its price parity clauses, allowing hotels to offer lower prices directly. Compounding this, the emergence of advanced AI-driven travel planning and booking tools from tech giants threatened to disintermediate Booking's platform, leading to significant investor concern and stock underperformance.
RESTRUCTURING · JULY 2025 · IN PROGRESS
Booking Holdings Initiates Major Restructuring and Efficiency Program to Fuel Future Growth
In 2025, Booking Holdings commenced a significant corporate restructuring aimed at improving operational efficiency and agility. This multi-year transformation program includes the reduction of approximately 1,000 positions at its Booking.com subsidiary, process modernization, and is expected to generate $400-$450 million in annual run-rate cost savings, later upwardly revised to $500-$550 million.
Latest News
EARLIER COVERAGE
OpenTable and Visa Extend Their Agreement in the U.S., Mexico and Canada
Building on strong diner demand, the renewed agreement extends the Visa Dining Collection in Mexico and Canada and expands exclusive dining events across North America SAN FRANCISCO, Oct. 6, 2026 /PRNewswire/ -- OpenTable, a global leader in restaurant technology, and Visa, a world leader in digital payments, today announced a renewed agreement across the U.S., Mexico and Canada. The next phase will broaden the Visa Dining Collection in Mexico and Canada and deliver an expanded events program, giving eligible Visa cardholders more ways to discover and book memorable dining experiences across the three countries.
4 Unexpected Dividend Payers Income Investors Completely Overlook
The biggest dividend checks in tech and travel come from companies most income investors never put on a screen because the yields look too small to bother with.
KAYAK Unwraps the 2026 Holiday Travel Sweet Spots and Savings
Book now or wait? KAYAK's 2026 Holiday Travel Check-In uses historical fare trends to reveal the best times to buy and fly, plus where prices are falling this year NORWALK, Conn.
Booking Holdings (BKNG) Stock Drops Despite Market Gains: Important Facts to Note
Booking Holdings (BKNG) closed the most recent trading day at $160.26, moving 1.63% from the previous trading session.
Why Booking Holdings (BKNG) is Poised to Beat Earnings Estimates Again
Booking Holdings (BKNG) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.
How Booking Holdings and Expedia Are Taking Opposite Bets on AI Shopping Agents
Meta's new shopping agent rattled online travel stocks almost equally, but Booking Holdings and Expedia chose opposite responses to the threat. One strategy leaves a company dangerously exposed if Meta decides to cut out the middleman entirely.
RATINGS SNAPSHOT
Overall rating: B-
Discounted Cash Flow4
Return On Equity1
Return On Assets5
Debt To Equity1
Price To Earnings3
Price To Book1
Overall Score3
MOST RECENT ANALYST GRADES
GRADE SUMMARY
BUY 11
OUTPERFORM 6
OVERWEIGHT 4
NEUTRAL 2
MARKET PERFORM 2
EQUAL WEIGHT 1
HOLD 1
STRONG BUY 1
POSITIVE 1
29 GRADES IN THE LAST 12 MONTHS
SECTORS PEERS
| PEER | PRICE | |
|---|---|---|
 MCD | $232.33 | COMPARE |
 TJX | $135.73 | COMPARE |
 LOW | $182.70 | COMPARE |
 ABNB | $164.43 | COMPARE |
 MELI | $1843.11 | COMPARE |
 RCL | $282.72 | COMPARE |
 VIK | $81.44 | COMPARE |
 CCL | $26.16 | COMPARE |
TRADES BY CONGRESS
HOUSE TRADES
Ro Khanna
Purchase
2026-07-07
Josh Gottheimer
Sale (Full)
2026-06-01
Josh S. Gottheimer
Sale (Full)
2026-06-01
Gilbert Cisneros
Sale (Partial)
2026-05-15
INSIDER TRADES
★
OFFICER: CHIEF HUMAN RESOURCES OFFICER
Pisano Paulo
Sale · 1.5K shares
2026-09-15
★
DIRECTOR
MYLOD ROBERT J JR
Sale · 1.0K shares
2026-09-01
★
OFFICER: CHIEF HUMAN RESOURCES OFFICER
Pisano Paulo
Sale · 3.0K shares
2026-08-31
★
DIRECTOR
WITTMAN VANESSA AMES
Sale · 375 shares
2026-08-17