CHR
CHR
Cheer Holding, Inc.Income Statement
| Period | Revenue | Operating Expense | Net Income | Net Profit Margin | Earnings Per Share | EBITDA |
|---|---|---|---|---|---|---|
| Q2-2024 | $71.06M ▼ | $40.53M ▼ | $12.42M ▼ | 17.47% ▼ | $61.5 ▼ | $13.33M ▼ |
| Q4-2023 | $84.89M ▲ | $41.72M ▼ | $21.73M ▲ | 25.6% ▲ | $108 ▲ | $23.98M ▲ |
| Q2-2023 | $67.44M ▼ | $41.78M ▼ | $8.75M ▼ | 12.97% ▼ | $58.5 ▼ | $10.29M ▼ |
| Q4-2022 | $87.15M ▲ | $44.92M ▲ | $16.08M ▲ | 18.46% ▲ | $118 ▲ | $16.22M ▲ |
| Q2-2022 | $69.93M | $44.85M | $10.81M | 15.45% | $79.5 | $10.51M |
What's going well?
The company still makes healthy profits and keeps a high gross margin of 73%. There are no unusual charges or debt issues, and the share count is stable.
What's concerning?
Sales and profits both fell by over 40%, and costs are not dropping as fast as revenue. Efficiency is slipping, and the negative tax rate is unusual and may not last.
Balance Statement
| Period | Cash & Short-term | Total Assets | Total Liabilities | Total Equity |
|---|---|---|---|---|
| Q2-2025 | $203.23M ▲ | $362.75M ▲ | $40.56M ▼ | $322.11M ▲ |
| Q4-2024 | $197.66M ▲ | $346.59M ▲ | $41.52M ▼ | $304.99M ▲ |
| Q2-2024 | $186.38M ▼ | $333.24M ▲ | $47.09M ▼ | $286.07M ▲ |
| Q4-2023 | $194.23M ▲ | $327.63M ▲ | $47.63M ▲ | $279.93M ▲ |
| Q2-2023 | $152.44M | $266.3M | $33.45M | $232.78M |
What's financially strong about this company?
The company has over $203 million in cash, very little debt, and most assets are high quality and liquid. Shareholder equity is rising, and there are no hidden risks or goodwill issues.
What are the financial risks or weaknesses?
Receivables are growing faster than other assets, which could mean customers are paying slower. The company has very little invested in physical assets, so growth may depend on intangible value.
Cash Flow Statement
| Period | Net Income | Cash From Operations | Cash From Investing | Cash From Financing | Net Change | Free Cash Flow |
|---|---|---|---|---|---|---|
| Q2-2024 | $12.42M ▼ | $-6.74M ▼ | $0 ▼ | $2.97M ▼ | $-8.14M ▼ | $-6.74M ▼ |
| Q4-2023 | $21.73M ▲ | $14.99M ▼ | $59K ▲ | $22.01M ▼ | $42.08M ▼ | $15M ▼ |
| Q2-2023 | $8.75M ▼ | $27.18M ▼ | $-62K ▲ | $60.01M ▲ | $81.96M ▲ | $27.18M ▼ |
| Q4-2022 | $16.08M | $38.37M | $-7.61M | $-334K | $25.7M | $30.4M |
What's strong about this company's cash flow?
The company still has a sizable cash cushion of $186 million. No new debt or dilution this quarter, so balance sheet is clean for now.
What are the cash flow concerns?
Operations are now burning cash, and reported profits aren't turning into real money. If this trend continues, the company will need to raise more money or cut spending.
5-Year Trend Analysis
A comprehensive look at Cheer Holding, Inc.'s financial evolution and strategic trajectory over the past five years.
Key strengths include a significantly fortified balance sheet with large net cash and rising equity, consistently high gross profitability despite recent pressure, and a deep commitment to innovation in AI‑driven content and digital ecosystems. CHR has built a sizable and engaged user base across multiple apps, providing a broad platform for cross‑selling and experimentation. The company’s financial flexibility gives it room to absorb the costs of strategic investment and navigate periods of revenue softness.
Major risks center on declining earnings and shrinking margins, which reflect rising operating costs and a tougher revenue environment. Cash generation is volatile, particularly when large investment projects or working‑capital swings occur, making the timing and sustainability of free cash flow uncertain. Strategically, CHR must compete with much larger tech and advertising players while also managing regulatory and listing‑related challenges. The ambitious roadmap in AI, metaverse, and social platforms carries meaningful execution and adoption risk.
The outlook for CHR is balanced between promise and pressure. On one hand, the company has the cash, technology, and user base to pursue an innovative, AI‑centric growth strategy and potentially re‑accelerate revenue over time. On the other hand, recent trends in profitability and cash flow highlight that the current model has not yet fully converted these investments into steady financial gains. Future performance will likely hinge on CHR’s ability to turn its AI platforms and ecosystem into stronger, more predictable monetization while maintaining cost discipline and navigating a challenging competitive and regulatory landscape.
About Cheer Holding, Inc.
https://ir.gsmg.coCheer Holding, Inc., through its subsidiaries, provides advertisement and content production services in the People's Republic of China. It operates through Cheers APP Internet Business and Traditional Media Businesses segments. The company also engages in mobile and online advertising, and media and entertainment businesses.
Income Statement
| Period | Revenue | Operating Expense | Net Income | Net Profit Margin | Earnings Per Share | EBITDA |
|---|---|---|---|---|---|---|
| Q2-2024 | $71.06M ▼ | $40.53M ▼ | $12.42M ▼ | 17.47% ▼ | $61.5 ▼ | $13.33M ▼ |
| Q4-2023 | $84.89M ▲ | $41.72M ▼ | $21.73M ▲ | 25.6% ▲ | $108 ▲ | $23.98M ▲ |
| Q2-2023 | $67.44M ▼ | $41.78M ▼ | $8.75M ▼ | 12.97% ▼ | $58.5 ▼ | $10.29M ▼ |
| Q4-2022 | $87.15M ▲ | $44.92M ▲ | $16.08M ▲ | 18.46% ▲ | $118 ▲ | $16.22M ▲ |
| Q2-2022 | $69.93M | $44.85M | $10.81M | 15.45% | $79.5 | $10.51M |
What's going well?
The company still makes healthy profits and keeps a high gross margin of 73%. There are no unusual charges or debt issues, and the share count is stable.
What's concerning?
Sales and profits both fell by over 40%, and costs are not dropping as fast as revenue. Efficiency is slipping, and the negative tax rate is unusual and may not last.
Balance Statement
| Period | Cash & Short-term | Total Assets | Total Liabilities | Total Equity |
|---|---|---|---|---|
| Q2-2025 | $203.23M ▲ | $362.75M ▲ | $40.56M ▼ | $322.11M ▲ |
| Q4-2024 | $197.66M ▲ | $346.59M ▲ | $41.52M ▼ | $304.99M ▲ |
| Q2-2024 | $186.38M ▼ | $333.24M ▲ | $47.09M ▼ | $286.07M ▲ |
| Q4-2023 | $194.23M ▲ | $327.63M ▲ | $47.63M ▲ | $279.93M ▲ |
| Q2-2023 | $152.44M | $266.3M | $33.45M | $232.78M |
What's financially strong about this company?
The company has over $203 million in cash, very little debt, and most assets are high quality and liquid. Shareholder equity is rising, and there are no hidden risks or goodwill issues.
What are the financial risks or weaknesses?
Receivables are growing faster than other assets, which could mean customers are paying slower. The company has very little invested in physical assets, so growth may depend on intangible value.
Cash Flow Statement
| Period | Net Income | Cash From Operations | Cash From Investing | Cash From Financing | Net Change | Free Cash Flow |
|---|---|---|---|---|---|---|
| Q2-2024 | $12.42M ▼ | $-6.74M ▼ | $0 ▼ | $2.97M ▼ | $-8.14M ▼ | $-6.74M ▼ |
| Q4-2023 | $21.73M ▲ | $14.99M ▼ | $59K ▲ | $22.01M ▼ | $42.08M ▼ | $15M ▼ |
| Q2-2023 | $8.75M ▼ | $27.18M ▼ | $-62K ▲ | $60.01M ▲ | $81.96M ▲ | $27.18M ▼ |
| Q4-2022 | $16.08M | $38.37M | $-7.61M | $-334K | $25.7M | $30.4M |
What's strong about this company's cash flow?
The company still has a sizable cash cushion of $186 million. No new debt or dilution this quarter, so balance sheet is clean for now.
What are the cash flow concerns?
Operations are now burning cash, and reported profits aren't turning into real money. If this trend continues, the company will need to raise more money or cut spending.
5-Year Trend Analysis
A comprehensive look at Cheer Holding, Inc.'s financial evolution and strategic trajectory over the past five years.
Key strengths include a significantly fortified balance sheet with large net cash and rising equity, consistently high gross profitability despite recent pressure, and a deep commitment to innovation in AI‑driven content and digital ecosystems. CHR has built a sizable and engaged user base across multiple apps, providing a broad platform for cross‑selling and experimentation. The company’s financial flexibility gives it room to absorb the costs of strategic investment and navigate periods of revenue softness.
Major risks center on declining earnings and shrinking margins, which reflect rising operating costs and a tougher revenue environment. Cash generation is volatile, particularly when large investment projects or working‑capital swings occur, making the timing and sustainability of free cash flow uncertain. Strategically, CHR must compete with much larger tech and advertising players while also managing regulatory and listing‑related challenges. The ambitious roadmap in AI, metaverse, and social platforms carries meaningful execution and adoption risk.
The outlook for CHR is balanced between promise and pressure. On one hand, the company has the cash, technology, and user base to pursue an innovative, AI‑centric growth strategy and potentially re‑accelerate revenue over time. On the other hand, recent trends in profitability and cash flow highlight that the current model has not yet fully converted these investments into steady financial gains. Future performance will likely hinge on CHR’s ability to turn its AI platforms and ecosystem into stronger, more predictable monetization while maintaining cost discipline and navigating a challenging competitive and regulatory landscape.

CEO
Bing Zhang
Compensation Summary
(Year )
Upcoming Earnings
Split Record
| Date | Type | Ratio |
|---|---|---|
| 2025-12-23 | Reverse | 1:50 |
| 2023-11-27 | Reverse | 1:10 |
ETFs Holding This Stock
Summary
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Ratings Snapshot
Rating : C-

