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CRCT

Cricut, Inc.

CRCT

Cricut, Inc. • NASDAQ
$4.74 ▼ -0.21% (-0.01)
Market Cap $1.00 B
52w High $7.33
52w Low $3.94
Dividend Yield 0.10%
P/E 12.81
Volume 283.39K
Outstanding Shares 211.76M

Income Statement

Period Revenue Operating Expense Net Income Net Profit Margin Earnings Per Share EBITDA
Q3-2025 $170.437M ▼ $71.445M ▲ $20.512M ▼ 12.035% ▼ $0.097 ▼ $31.867M ▼
Q2-2025 $172.112M ▲ $71.434M ▲ $24.488M ▲ 14.228% ▼ $0.12 ▲ $39.902M ▲
Q1-2025 $162.634M ▼ $69.007M ▼ $23.914M ▲ 14.704% ▲ $0.11 ▲ $38.805M ▲
Q4-2024 $209.309M ▲ $80.114M ▲ $11.926M ▲ 5.698% ▼ $0.056 ▲ $23.406M ▲
Q3-2024 $167.89M $66.767M $11.488M 6.843% $0.053 $21.46M

Balance Statement

Period Cash & Short-term Total Assets Total Liabilities Total Equity
Q3-2025 $207.102M ▼ $564.254M ▼ $205.862M ▼ $358.392M ▲
Q2-2025 $376.941M ▲ $721.511M ▲ $412.574M ▲ $308.937M ▼
Q1-2025 $356.668M ▲ $681.654M ▼ $191.48M ▼ $490.174M ▲
Q4-2024 $336.914M ▲ $693.035M ▲ $226.274M ▲ $466.761M ▼
Q3-2024 $246.942M $663.765M $187.929M $475.836M

Cash Flow Statement

Period Net Income Cash From Operations Cash From Investing Cash From Financing Net Change Free Cash Flow
Q3-2025 $20.512M ▼ $20.475M ▼ $52.371M ▲ $-182.934M ▼ $-110.184M ▼ $13.886M ▼
Q2-2025 $24.488M ▲ $36.157M ▼ $20.412M ▲ $-11.132M ▲ $45.916M ▲ $30.455M ▼
Q1-2025 $23.914M ▲ $61.166M ▼ $-4.892M ▼ $-36.417M ▼ $20.001M ▼ $56.274M ▼
Q4-2024 $11.926M ▲ $103.083M ▲ $-3.892M ▲ $-9.033M ▲ $89.764M ▲ $99.191M ▲
Q3-2024 $11.488M $70.237M $-4.471M $-119.211M $-53.176M $65.758M

Revenue by Products

Product Q4-2024Q1-2025Q2-2025Q3-2025
Accessories And Materials
Accessories And Materials
 $110.00M ▲$40.00M ▼$50.00M ▲$40.00M ▼
Connected Machines
Connected Machines
 $110.00M ▲$40.00M ▼$40.00M ▲$50.00M ▲

Five-Year Company Overview

Income Statement

Income Statement Cricut has stayed consistently profitable over the last several years, which is a key strength. Revenue has cooled off from the spike it saw shortly after going public, but the company is still earning solid gross margins and positive operating income. Profitability per share has come down from early highs but remains firmly in the black. Overall, this looks like a business that has shifted from rapid growth to a more mature, slower‑growth phase while still keeping its cost structure under control and avoiding big swings in earnings.

Balance Sheet

Balance Sheet The balance sheet looks conservative and relatively low risk. Cricut holds a meaningful cash cushion and carries very little debt, which gives it flexibility in a softer demand environment. Total assets and equity have drifted down from earlier peak levels, suggesting some normalization after a rapid growth period, likely as inventories and working capital were right‑sized. Even so, equity still makes up the bulk of the capital structure, pointing to a company that is not relying heavily on borrowing to fund itself.

Cash Flow

Cash Flow Cash generation is a bright spot. Operating cash flow has been healthy in recent years, and free cash flow has followed closely behind, helped by modest capital spending needs. The one weak year in the past appears to have been an outlier tied to investment and working capital rather than a structural problem. Overall, Cricut behaves like an asset‑light, cash‑generative business that can fund its operations and investments internally without leaning on outside financing.

Competitive Edge

Competitive Edge Cricut has built a strong niche in the crafting and creative technology space through an integrated ecosystem of machines, software, and materials. Its brand is well known among hobbyists, and the large, active user community reinforces loyalty and word‑of‑mouth marketing. Subscriptions and digital content deepen engagement and make switching to a rival less attractive once users are invested in Cricut’s designs, tools, and supplies. That said, it still operates in a discretionary consumer category with competition from other cutting‑machine makers and lower‑cost alternatives, and its core market in North America may be maturing, which can limit easy growth.

Innovation and R&D

Innovation and R&D Innovation is clearly a core part of Cricut’s strategy. The company continues to upgrade its cutting machines, expand into new tools and materials, and enhance its Design Space software. A growing patent portfolio and ongoing hardware releases (such as the latest generations of Maker and Explore machines) help protect its edge. On the software side, there is room for more advanced features and AI‑driven design assistance, which could deepen user engagement and subscription value over time. Cricut is also pushing into new materials and more affordable product lines, and using international expansion as a way to extend the reach of its ecosystem.

Summary

Cricut looks like a profitable, cash‑generative, low‑debt business that has transitioned from a rapid growth story into a more steady, mature phase. Its main strengths lie in a sticky ecosystem, a loyal community, and recurring subscription revenue layered on top of hardware and materials sales. The main watchpoints are slower top‑line momentum versus its post‑IPO peak, exposure to consumer spending cycles, and the need to keep innovating to stay ahead of competitors and avoid saturation in its core markets. If Cricut can sustain product and software innovation while expanding internationally and managing costs, it has ingredients for continued, though likely more measured, growth—but outcomes will depend heavily on execution and consumer demand trends.

NEWS

November 4, 2025 · 4:05 PM UTC

Cricut, Inc. Reports Third Quarter 2025 Financial Results

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October 14, 2025 · 4:05 PM UTC

Cricut to Announce Third Quarter 2025 Financial Results on November 4, 2025

Read more