Logo

CREX

Creative Realities, Inc.

CREX

Creative Realities, Inc. • NASDAQ
$2.88 ▲ 0.52% (+0.01)
Market Cap $30.35 M
52w High $4.00
52w Low $1.28
Dividend Yield 0%
P/E -3.28
Volume 22.48K
Outstanding Shares 10.52M

Income Statement

Period Revenue Operating Expense Net Income Net Profit Margin Earnings Per Share EBITDA
Q3-2025 $10.547M ▼ $12.047M ▲ $-7.862M ▼ -74.543% ▼ $-0.75 ▼ $-6.189M ▼
Q2-2025 $13.03M ▲ $6.348M ▲ $-1.817M ▼ -13.945% ▼ $-0.17 ▼ $-113K ▼
Q1-2025 $9.734M ▼ $5.175M ▼ $3.368M ▲ 34.6% ▲ $0.32 ▲ $4.975M ▲
Q4-2024 $11.012M ▼ $5.584M ▲ $-3.222M ▼ -29.259% ▼ $-0.31 ▼ $-1.485M ▼
Q3-2024 $14.442M $5.453M $438K 3.033% $0.042 $1.681M

Balance Statement

Period Cash & Short-term Total Assets Total Liabilities Total Equity
Q3-2025 $314K ▼ $61.266M ▼ $39.377M ▲ $21.889M ▼
Q2-2025 $569K ▼ $63.653M ▼ $34.21M ▼ $29.443M ▼
Q1-2025 $1.149M ▲ $66.991M ▲ $37.121M ▼ $29.87M ▲
Q4-2024 $1.037M ▲ $65.21M ▼ $39.75M ▲ $25.46M ▼
Q3-2024 $868K $67.562M $39.268M $28.294M

Cash Flow Statement

Period Net Income Cash From Operations Cash From Investing Cash From Financing Net Change Free Cash Flow
Q3-2025 $-7.862M ▼ $-1.607M ▼ $-709K ▼ $2.061M ▲ $-255K ▲ $-1.708M ▼
Q2-2025 $-1.817M ▼ $3.222M ▲ $-643K ▼ $-3.159M ▼ $-580K ▼ $3.121M ▲
Q1-2025 $3.368M ▲ $-2.449M ▼ $-621K ▼ $3.182M ▲ $112K ▼ $-2.457M ▼
Q4-2024 $-2.838M ▼ $-1.369M ▼ $-499K ▲ $2.037M ▲ $169K ▲ $-1.868M ▼
Q3-2024 $54K $544K $-807K $-2.955M $-3.218M $-263K

Five-Year Company Overview

Income Statement

Income Statement Revenue has climbed from very small levels a few years ago and appears to have roughly stabilized more recently, with gross profit moving in step. The business is operating near break-even at the operating and net income level, which means it has largely closed the gap from earlier losses but has not yet built a comfortable profit cushion. Earnings per share have swung sharply from year to year, driven less by big changes in the underlying business and more by one‑time factors and share structure changes. Overall, this looks like a company that has moved out of a deep loss phase into a fragile, almost break-even state, with limited margin for error.

Balance Sheet

Balance Sheet The balance sheet is small but cleaner than it used to be. Assets have grown compared with several years ago, and shareholder equity has turned positive and remained so, which is a step up from an earlier, more stressed position. Debt is present but not overwhelming relative to the asset base, suggesting some financial leverage but not an extreme one. Reported cash balances look quite lean, implying that financial flexibility may be limited and that the company likely relies on tight working capital management and access to credit rather than a large cash cushion.

Cash Flow

Cash Flow Cash generation from day‑to‑day operations has hovered around break-even, with only modest positive years and no sustained pattern of strong cash inflows. Capital spending is very light, so the business does not consume much cash for equipment or development, which helps keep free cash flow close to operational cash flow. In practical terms, the company seems to be treading water on cash: not burning heavily, but also not consistently building up a significant cash surplus, which keeps execution risk higher if conditions weaken or growth investments are needed.

Competitive Edge

Competitive Edge Creative Realities operates in the digital signage and in‑store media niche, where it positions itself as a one‑stop, end‑to‑end provider. Its main edge comes from combining proprietary software platforms with hardware, content creation, installation, and ongoing support, which can make it cumbersome for customers to switch providers once fully integrated. The firm has built deep experience in a few verticals—especially quick‑service restaurants, retail, automotive, and entertainment—helping it offer industry‑specific solutions instead of generic screens and software. A meaningful share of revenue comes from recurring software and service contracts, which strengthens customer ties. That said, the market is competitive and includes larger, better‑funded players, so maintaining differentiation and avoiding price pressure are ongoing challenges for a company of this size.

Innovation and R&D

Innovation and R&D Innovation centers on a family of proprietary platforms that manage, analyze, and monetize digital displays. The company’s content management tools (such as its restaurant‑focused and enterprise systems) are designed for large networks of screens and are tightly integrated into client operations. Its AdLogic tools push further by turning in‑store displays into advertising inventory, tapping into the fast‑growing retail media trend. Creative Realities also emphasizes data and analytics, using performance metrics to refine content and prove value to clients. The acquisition of Cineplex Digital Media, expansion into Latin America, and an ambition to manage a much larger pool of displays show a clear growth and innovation roadmap. The main risks are execution—integrating acquisitions smoothly, scaling support, and keeping the software compelling in a quickly evolving ad‑tech and retail media landscape.

Summary

Creative Realities has evolved from a loss‑making micro‑cap into a small, near break-even digital signage and retail media platform provider. Its financial profile is still delicate: revenues are modest, margins are thin, and cash generation is only slightly positive at best. The balance sheet has improved, with positive equity and manageable debt, but cash reserves appear limited, leaving less room for prolonged setbacks. Strategically, the company’s strength lies in being an integrated, end‑to‑end partner with proprietary software, recurring service revenues, and deep vertical expertise, especially in quick‑service restaurants and retail. Its focus on data‑driven content and monetization platforms positions it to benefit from the growth of in‑store retail media networks. Future performance will hinge on successfully integrating recent acquisitions, scaling its display network, and defending its niche against larger competitors, all while steadily improving profitability and cash generation from a relatively small base.

NEWS

November 25, 2025 · 7:30 AM UTC

Creative Realities Announces Addition of Tamra Koshewa as CFO

Read more

November 12, 2025 · 7:30 AM UTC

Creative Realities Reports Fiscal 2025 Third Quarter Results

Read more

November 11, 2025 · 7:30 AM UTC

Creative Realities Announces Addition of Dan McAllister as CRO

Read more

November 5, 2025 · 7:30 AM UTC

Creative Realities to Participate in Upcoming Craig-Hallum Conference

Read more

October 31, 2025 · 7:30 AM UTC

Creative Realities, Inc. Announces Third Quarter 2025 Earnings Release Date and Conference Call Information

Read more