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DECK

Deckers Outdoor Corporation

DECK

Deckers Outdoor Corporation NYSE
$88.03 0.96% (+0.84)

Market Cap $13.20 B
52w High $223.98
52w Low $78.91
Dividend Yield 0%
P/E 13.08
Volume 1.89M
Outstanding Shares 149.90M

Income Statement

Period Revenue Operating Expense Net Income Net Profit Margin Earnings Per Share EBITDA
Q2-2026 $1.431B $477.301M $268.152M 18.741% $1.82 $363.599M
Q1-2026 $964.538M $372.619M $139.203M 14.432% $0.93 $203.425M
Q4-2025 $1.022B $405.843M $151.411M 14.818% $1 $209.532M
Q3-2025 $1.827B $535.349M $456.734M 24.997% $3.01 $601.713M
Q2-2025 $1.311B $428.186M $242.321M 18.479% $1.59 $336.752M

Balance Statement

Period Cash & Short-term Total Assets Total Liabilities Total Equity
Q2-2026 $1.414B $3.784B $1.318B $2.466B
Q1-2026 $1.72B $3.839B $1.372B $2.467B
Q4-2025 $1.889B $3.57B $1.057B $2.513B
Q3-2025 $2.241B $3.964B $1.333B $2.631B
Q2-2025 $1.226B $3.398B $1.175B $2.223B

Cash Flow Statement

Period Net Income Cash From Operations Cash From Investing Cash From Financing Net Change Free Cash Flow
Q2-2026 $268.152M $8.087M $-22.003M $-292.247M $-305.937M $-13.916M
Q1-2026 $139.203M $36.146M $-23.929M $-183.228M $-168.772M $12.206M
Q4-2025 $151.411M $-72.992M $-16.442M $-264.696M $-351.735M $-89.434M
Q3-2025 $456.734M $1.095B $-24.119M $-49.624M $1.015B $1.071B
Q2-2025 $242.321M $-90.55M $-11.921M $-115.153M $-212.716M $-113.396M

Revenue by Products

Product Q3-2025Q4-2025Q1-2026Q2-2026
Hoka Brand Segment
Hoka Brand Segment
$310.00M $400.00M $650.00M $630.00M
Other Wholesale Segment
Other Wholesale Segment
$20.00M $120.00M $50.00M $40.00M
UGG Wholesale Segment
UGG Wholesale Segment
$470.00M $160.00M $270.00M $760.00M
DirecttoConsumer
DirecttoConsumer
$1.01Bn $410.00M $0 $0
Teva Wholesale Segment
Teva Wholesale Segment
$20.00M $0 $0 $0

Five-Year Company Overview

Income Statement

Income Statement Deckers’ income statement shows a business that has grown steadily and become more profitable over several years. Sales have risen consistently, and profits have grown even faster than revenue, which suggests good cost control and strong pricing power. Gross profit, operating profit, and net income have all moved upward in a fairly smooth pattern, indicating a stable and scalable model rather than a one‑off spike. The company seems to be benefiting from operating leverage: as it grows, a larger share of each dollar of sales is dropping to the bottom line. Risks to watch include reliance on consumer spending for discretionary items, exposure to fashion trends, and a high dependence on a few key brands to keep driving growth and margins.


Balance Sheet

Balance Sheet The balance sheet looks conservative and resilient. Total assets and shareholders’ equity have grown over time, showing that the company is building its financial base rather than hollowing it out. Cash holdings are substantial relative to the size of the business, and debt levels are modest. This combination points to a company with a strong liquidity cushion and limited financial strain, giving it flexibility to invest, weather downturns, or handle unexpected shocks. Overall, Deckers appears to be financed in a careful, low‑risk way, with more reliance on its own equity and cash generation than on borrowing.


Cash Flow

Cash Flow Cash flow performance is a core strength. The business consistently turns accounting profits into real cash, and operating cash flow has improved meaningfully over time. Free cash flow remains comfortably positive even after funding ongoing investments in stores, digital capabilities, and infrastructure, which themselves appear relatively modest and disciplined. This suggests Deckers can fund growth largely from internal resources rather than depending on outside capital. There have been some year‑to‑year swings, likely tied to inventory and working capital needs as the company grows, but the overall trend is toward stronger, more reliable cash generation.


Competitive Edge

Competitive Edge Deckers has built a strong competitive position around a focused brand portfolio, led by HOKA in performance footwear and UGG in lifestyle and comfort. Each brand occupies a distinct niche, which reduces direct overlap and allows the company to serve different customer needs without diluting positioning. HOKA has differentiated itself through its highly cushioned, performance‑oriented designs that have crossed over from serious runners to everyday users. UGG, meanwhile, has turned an iconic boot into a broader lifestyle platform, expanding into multiple categories while retaining its comfort image. A key advantage is the company’s direct‑to‑consumer strategy, which gives Deckers more control over pricing, brand presentation, and customer data than wholesale‑only competitors. The main competitive risks are intense rivalry in athletic and fashion footwear, fast‑moving style cycles, and the need to keep marketing and innovation spending high to maintain brand heat.


Innovation and R&D

Innovation and R&D Innovation sits at the center of Deckers’ strategy rather than at the edges. HOKA’s technology around cushioning, rocker geometry, and stability systems has reshaped expectations in performance running and walking shoes. This product differentiation is hard to replicate quickly and has created a devoted user base. UGG’s strength comes from material innovation and comfort, along with growing use of more sustainable and responsibly sourced inputs. The company is pushing into plant‑based, recycled, and animal‑free materials, aligning with shifting consumer preferences and tightening environmental expectations. Beyond materials and design, Deckers uses data from its direct‑to‑consumer channels to fine‑tune products, sizing, and assortment. The opportunity is to keep extending this innovation into new categories and geographies; the risk is that competitors copy key features or that innovation slows, causing the brands to lose momentum.


Summary

Overall, Deckers combines strong financial performance with a clearly defined brand and innovation strategy. Revenue and profit have grown steadily, margins have expanded, and cash generation has been robust, all supported by a conservative balance sheet with plenty of cash and limited debt. Strategically, the company’s strength rests on two powerful brands, disciplined positioning, and a direct‑to‑consumer engine that deepens customer relationships and supports premium pricing. Its active investment in product technology and sustainable materials further reinforces the brand story and may help future‑proof the business. Key uncertainties lie in the usual consumer‑brand challenges: fashion risk, intense competition from global footwear giants, sensitivity to economic slowdowns, and dependence on a relatively concentrated brand portfolio. Even so, based on the data provided, Deckers appears to be operating from a position of financial and competitive strength, with meaningful room to invest in long‑term growth.