Stock Taper
| DATE | TYPE | RATIO |
|---|---|---|
| 2026-04-27 | Reverse | 1:4 |
| 2026-01-12 | Reverse | 1:55 |
Direct Digital Holdings, Inc. is a Houston-based full-service programmatic advertising platform serving small- and mid-sized businesses across various industries with data-driven solutions for underserved markets.

Colossus SSP, by Direct Digital Holdings, is a sell-side ad platform that helps publishers manage inventory and connect with advertisers, offering broad reach into diverse media markets and driving the company's technological growth.
| Icon | PRODUCT | Q4-2024 | Q1-2025 | Q2-2025 | Q3-2025 |
|---|---|---|---|---|---|
![]() | Buyside advertising | $2.74M | $3.13M ▲ | $3.73M ▲ | $4.31M ▲ |
![]() | Sellside advertising | $3.39M | $2.64M ▼ | $2.85M ▲ | $1.46M ▼ |
Overall rating: B-
| PEER | PRICE | |
|---|---|---|
XHLD | $9.30 | COMPARE |
BBGI | $19.45 | COMPARE |
PCLA | $6.97 | COMPARE |
KRKR | $3.15 | COMPARE |
CPOP | $0.34 | COMPARE |
FTRK | $0.16 | COMPARE |
TNMG | $0.47 | COMPARE |
BAOS | $0.35 | COMPARE |