Logo

GHG

GreenTree Hospitality Group Ltd.

GHG

GreenTree Hospitality Group Ltd. NYSE
$1.88 1.08% (+0.02)

Market Cap $190.64 M
52w High $3.25
52w Low $1.76
Dividend Yield 0.06%
P/E 6.96
Volume 8.05K
Outstanding Shares 101.40M

Income Statement

Period Revenue Operating Expense Net Income Net Profit Margin Earnings Per Share EBITDA
Q2-2025 $292.543M $61.635M $100.731M 34.433% $0.99 $72.083M
Q1-2025 $292.543M $61.635M $100.731M 34.433% $0.99 $72.083M
Q4-2024 $304.52M $194.686M $-76.086M -24.985% $-0.75 $-37.138M
Q3-2024 $356.981M $45.409M $65.501M 18.349% $0.65 $117.945M
Q2-2024 $329.712M $46.976M $61.69M 18.71% $0.61 $121.938M

Balance Statement

Period Cash & Short-term Total Assets Total Liabilities Total Equity
Q2-2025 $1.667B $5.193B $3.503B $1.659B
Q1-2025 $1.667B $5.193B $3.503B $1.659B
Q4-2024 $1.49B $4.947B $3.455B $1.459B
Q3-2024 $1.536B $5.1B $3.509B $1.556B
Q2-2024 $1.395B $5.123B $3.534B $1.554B

Cash Flow Statement

Period Net Income Cash From Operations Cash From Investing Cash From Financing Net Change Free Cash Flow
Q2-2025 $100.731M $52.407M $38.513M $-100K $0 $30.21M
Q1-2025 $100.731M $52.407M $38.513M $-100K $-1.525B $30.21M
Q4-2024 $-77.454M $74.241M $-25.214M $-70.441M $-14.457M $23.588M
Q3-2024 $65.501M $139.243M $-102.853K $-1.266M $138.016M $130.471M
Q2-2024 $61.69M $69.165M $157.565M $-960.321K $225.62M $59.526M

Revenue by Products

Product Q1-2019Q4-2019
Leased And Operated Hotels
Leased And Operated Hotels
$210.00M $40.00M

Five-Year Company Overview

Income Statement

Income Statement GreenTree’s income statement tells a story of swings rather than smooth growth. Revenue has moved up and down over the past several years, with a clear setback followed by only a partial recovery. Profitability has also been uneven: the company slipped into a loss during its toughest year but has since returned to the black, albeit at lower profit levels than in its stronger periods. When demand is healthy, the business model can produce solid margins, but recent results suggest that softer travel conditions and competitive pricing are squeezing earnings. Cost control looks reasonably disciplined, yet not strong enough to fully offset revenue pressure, leaving profits more fragile than before.


Balance Sheet

Balance Sheet The balance sheet shows a company that has grown its asset base but is now more leveraged than it used to be. Cash reserves have improved in recent years, giving GreenTree a better liquidity cushion to handle short-term needs. At the same time, debt has climbed significantly from earlier levels and now represents a meaningful obligation that has to be managed carefully, even though it has edged down a bit from its peak. Shareholders’ equity has trended lower over time, which means the financial buffer supporting the business is thinner than it once was, though it appears to have stabilized recently. Overall, the balance sheet mixes stronger cash with higher leverage and a slimmer equity base, which investors would typically view as a trade-off between flexibility and risk.


Cash Flow

Cash Flow Cash flow is one of the clearer strengths. GreenTree has consistently generated cash from its operations, even during weaker profit years, indicating that the franchise-heavy model converts revenue into cash reliably. Investment spending spiked in one year, temporarily dragging free cash flow into negative territory, but capital spending has been much more restrained since then. As a result, free cash flow has generally been positive, helping the company to build its cash balance and service its debts. In simple terms, the business tends to throw off cash, and recent years suggest a more cautious approach to heavy new investments after a prior expansion push.


Competitive Edge

Competitive Edge Competitively, GreenTree operates from a strong base in China’s economy and mid-scale hotel segments with a large, mostly franchised network. The asset-light, franchise model gives it cost advantages and allows relatively fast expansion without owning many properties outright. Its brand is well recognized in its core segments, and its scale helps with marketing, procurement, and technology rollouts. However, it faces very intense competition from bigger domestic chains and other budget-to-midscale players, many of which are also expanding aggressively and investing heavily in digital guest experiences. The business is also exposed to economic cycles and shifts in domestic travel, meaning downturns in China’s economy can quickly translate into lower occupancy and tighter pricing. The planned move further into mid- and upscale segments offers room for higher-margin growth, but also puts GreenTree up against stronger, more established rivals in those tiers.


Innovation and R&D

Innovation and R&D Innovation at GreenTree is focused less on traditional R&D and more on systems, data, and digital tools. The company runs a centralized technology platform that connects reservations, property management, and customer relationships across its hotels, giving franchisees a unified system and better insight into guest behavior. Partnerships with major cloud and payment providers, as well as specialized hotel software in the U.S., show a willingness to use external technology where it adds value. The company emphasizes flexibility for franchisees and has experimented with differentiated loyalty and rewards programs, including more cash-like and charitable options rather than just points. Looking ahead, the key innovation themes are deeper digital integration in the guest journey, more data-driven decision-making, and tailoring its systems to support a push into higher-end hotel formats. Execution will matter: the technology framework is there, but its impact depends on how well it is adopted across the large franchise network and how quickly GreenTree matches or exceeds the digital standards set by top competitors.


Summary

Overall, GreenTree is a franchise-led hotel group with a proven ability to generate cash and a sizable footprint in China’s value and midscale lodging market, but one that has experienced meaningful volatility in revenue and earnings. Its income statement reflects a business still recovering from shocks and competitive pressure, rather than one on a clean growth path. The balance sheet blends improved cash with higher debt and reduced equity, raising the importance of careful financial management. Consistent operating cash flow and largely positive free cash flow are important stabilizing factors. Competitively, the company benefits from scale, brand recognition, and an asset-light model, yet must navigate fierce domestic competition and a challenging macro backdrop. Its technology platform and shift toward mid- and upscale hotels present real opportunities, but also execution and positioning risks. The company’s future profile will depend on whether it can turn these strategic moves into steadier growth and stronger, less volatile profitability without overextending its balance sheet.