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HHS

Harte Hanks, Inc.

HHS

Harte Hanks, Inc. • NASDAQ
$3.77 ▲ 13.22% (+0.44)
Market Cap $27.95 M
52w High $6.20
52w Low $2.33
Dividend Yield 0%
P/E -5.16
Volume 16.94K
Outstanding Shares 7.41M

Income Statement

Period Revenue Operating Expense Net Income Net Profit Margin Earnings Per Share EBITDA
Q3-2025 $39.52M ▲ $5.149M ▼ $-2.286M ▼ -5.784% ▼ $-0.31 ▼ $1.621M ▲
Q2-2025 $38.631M ▼ $26.197M ▼ $-335K ▲ -0.867% ▲ $-0.045 ▲ $1.248M ▲
Q1-2025 $41.561M ▼ $27.544M ▼ $-392K ▲ -0.943% ▲ $-0.053 ▲ $509K ▼
Q4-2024 $47.129M ▼ $33.888M ▲ $-2.434M ▼ -5.165% ▼ $-0.33 ▼ $3.179M ▼
Q3-2024 $47.63M $21.556M $142K 0.298% $0.019 $3.773M

Balance Statement

Period Cash & Short-term Total Assets Total Liabilities Total Equity
Q3-2025 $6.51M ▲ $92.707M ▼ $72.827M ▲ $19.88M ▼
Q2-2025 $4.757M ▼ $95.015M ▼ $72.775M ▼ $22.24M ▲
Q1-2025 $8.982M ▼ $100.585M ▼ $79.164M ▼ $21.421M ▼
Q4-2024 $9.934M ▲ $101.782M ▼ $80.093M ▼ $21.689M ▲
Q3-2024 $5.944M $108.127M $87.078M $21.049M

Cash Flow Statement

Period Net Income Cash From Operations Cash From Investing Cash From Financing Net Change Free Cash Flow
Q3-2025 $-2.286M ▼ $3.764M ▲ $-1.006M ▼ $-55K ▼ $1.753M ▲ $2.758M ▲
Q2-2025 $-335K ▲ $-4.649M ▼ $-225K ▼ $778K ▲ $-4.225M ▼ $-4.872M ▼
Q1-2025 $-392K ▲ $-818K ▼ $-103K ▲ $-68K ▲ $-952K ▼ $-923K ▼
Q4-2024 $-2.434M ▼ $4.045M ▲ $-626K ▲ $-94K ▲ $3.49M ▲ $3.418M ▲
Q3-2024 $142K $-2.948M $-1.911M $-163K $-5.03M $-4.859M

Revenue by Products

Product Q3-2024Q4-2024Q1-2025Q2-2025
Customer Care
Customer Care
 $10.00M ▲$30.00M ▲$10.00M ▼$10.00M ▲
Fulfillment and Logistics Services
Fulfillment and Logistics Services
 $20.00M ▲$40.00M ▲$20.00M ▼$20.00M ▲
Marketing Services
Marketing Services
 $10.00M ▲$30.00M ▲$10.00M ▼$10.00M ▲
Sales Services
Sales Services
 $0 ▲$0 ▲$0 ▲$0 ▲

Five-Year Company Overview

Income Statement

Income Statement Harte Hanks’ revenue has been essentially flat over the last several years, which suggests the business is stabilizing more than growing. Profitability is very thin: operating results hover around break-even, with only modest operating and EBITDA margins and a recent slip back into loss at the net income level. Earnings per share have swung sharply from year to year, likely reflecting one-time items and share structure changes rather than steady underlying growth. Overall, the income statement points to a company still in turnaround mode, with limited margin for error and a heavy focus on cost control rather than strong topline expansion.

Balance Sheet

Balance Sheet The balance sheet is small and fairly tight. Total assets have not moved much, indicating a business that is not aggressively expanding. Cash levels are low and have recently ticked down, which limits financial flexibility. Debt is modest but meaningful relative to the company’s size, so leverage still matters. A few years ago, equity was negative, but it has since turned positive and held there, signaling some repair of the capital structure. Even so, the balance sheet looks fragile rather than strong, and resilience in a downturn could be a concern.

Cash Flow

Cash Flow Cash generation is inconsistent. Operating cash flow has bounced between slightly positive and slightly negative, and free cash flow has followed the same pattern, recently moving back into the red. Capital spending is very light, which helps conserve cash but also suggests limited reinvestment in physical assets. This pattern points to a business that can sometimes fund itself but does not consistently generate surplus cash, making it more dependent on tight working capital management and cost discipline, and less able to self-fund major growth initiatives.

Competitive Edge

Competitive Edge Within advertising and marketing services, Harte Hanks competes in a crowded, fast-changing field, but it has carved out a niche around data-driven customer engagement, customer care, and fulfillment. Its integrated offering—from data and marketing strategy through sales support, call centers, and logistics—creates switching costs for clients that value a single partner across the customer journey. Long-standing relationships with large, established customers support its position, especially in sectors like healthcare and B2B. However, the company remains a relatively small player compared with larger agencies and marketing tech platforms, and its thin margins show its bargaining power is limited and competition is intense.

Innovation and R&D

Innovation and R&D The company is leaning heavily into data and AI to refresh an older business model. Key efforts include AI-enhanced customer engagement, cloud-based customer care systems, and proprietary tools like its “Audience Finder” for early-demand detection. Its exclusive access to certain health-related data adds a differentiated angle in healthcare marketing. The internal “Project Elevate” transformation program and new leadership are focused on modernizing operations, improving efficiency, and expanding AI and automation. These initiatives show ambition and a willingness to adapt, but they are still in execution mode, and the financials do not yet reflect a clear payoff from this innovation push.

Summary

Harte Hanks is a mature company in the middle of a long, difficult transition from traditional marketing toward tech-enabled, data-driven services. Financially, it has moved from distress (negative equity and losses) to a more stable but still fragile footing, with flat revenue, very thin margins, and uneven cash flow. Strategically, its integrated mix of data, marketing, customer care, and logistics, plus proprietary health data and AI tools, gives it a differentiated service bundle in a competitive industry. The main questions going forward are whether the transformation and innovation efforts can translate into durable growth and healthier margins, and whether the company can do this while managing a tight balance sheet and variable cash generation. Uncertainty remains high, but the direction of strategy is clearly toward modernization and higher-value, technology-led services.

NEWS

November 10, 2025 · 4:05 PM UTC

Harte Hanks Reports Third Quarter 2025 Results

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October 21, 2025 · 5:05 PM UTC

Harte Hanks Partners with Samsung to Open Dedicated Customer Care Center in Greenville, SC; Supporting 150+ Jobs

Read more