Stock Taper
HNST
THE HONEST COMPANY, INC.
NASDAQ
$4.97
▲ UP 0.81% (0.04)

KEY STATISTICS

Market Cap$547.64 M
52w High$6.01
52w Low$2.07
Dividend Yield—
Frequency—
P/E77.91
Volume1.99M
Shares Out.110.08M

COMPANY

LEADERSHIP

Carla Vernon
CHIEF EXECUTIVE
Carla Vernon

COMPENSATION 2026

Salary$773,462
Stock Awards$3,139,166
Incentive Plan Pay$219,800
All Other Comp.$13,518
Total$4,145,946

ABOUT

SECTOR
Consumer Defensive
WENT PUBLIC
May 4, 2021
METHOD OF GOING PUBLIC
IPO
FULL TIME EMPLOYEES
174

PRICE TARGET

Target High$5.70
Target Low$5.00
Target Median$5.25
Target Consensus$5.30

UPCOMING EARNINGS

DateNov 4, 2026
DayWednesday
Rev. Est.$80.79M
NOV
4
WED

ETFS HOLDING THIS STOCK

ETFS HOLDING
84
LISTED HERE
10
RANKED BY POSITION SIZE

INSTITUTIONAL OWNERSHIP

SHARES OWNED
41.34%
HOLDERS
204
TOP 8 OF 204 · RANKED BY POSITION SIZE

PRICE

$4.97 ▲ UP 0.81% (+$0.04)
$4.80$4.85$4.90$4.959:30 AM10:35 AM11:40 AM12:45 PM1:49 PM2:54 PM3:59 PM4.97

About The Honest Company, Inc.

https://www.honest.com ↗

The Honest Company, founded in 2012 and based in Los Angeles, sells diapers, wipes, personal care, household, and baby products through online and retail channels.

INDUSTRY

Household & Personal Products

A PRODUCT THE HONEST COMPANY, INC. IS KNOWN FOR

Clean Conscious Diapers®
Clean Conscious Diapers®

Honest Company's flagship diapers, updated in July 2025 with improved leak protection and sustainable comfort, are a top-selling, safe, and eco-friendly staple in their popular baby care line.

The Honest Company in 2025

SENTIMENT: − NEGATIVE
Curtiss Bruce
RESTRUCTURING · NOVEMBER 2025

The Honest Company Announces 'Transformation 2.0' Strategic Overhaul, Leading to Significant Stock Decline

On November 5, 2025, The Honest Company announced a major restructuring plan, 'Transformation 2.0: Powering Honest Growth,' alongside its third-quarter financial results. This strategic shift involves exiting certain lower-margin product categories, including apparel and Honest.com fulfillment, and withdrawing from the Canadian market to focus on its core profitable product lines. The announcement, coupled with a reported 6.7% decrease in quarterly revenue, led to a significant drop in the company's stock price and a revision of its full-year financial outlook.

RESTRUCTURING · NOVEMBER 2025 · IN PROGRESS

The Honest Company Initiates 'Transformation 2.0', Exiting 22% of its Business to Sharpen Focus on Profitable Core Categories

The Honest Company announced a comprehensive restructuring plan, 'Transformation 2.0: Powering Honest Growth', to simplify its business model and improve profitability. This strategic shift involves exiting certain non-strategic, lower-margin product categories and sales channels, including its direct-to-consumer fulfillment via Honest.com, its apparel line, and all retail and online operations in Canada.

Latest News

THE MOTLEY FOOL · OCT 1, 2026

Is Wall Street Dead Wrong About Intuitive Surgical? Here's My Honest Answer.

Twenty-four of 32 analysts covering Intuitive Surgical rate the stock as a "buy" or "strong buy." However, Intuitive faces multiple headwinds that are pressuring its growth.

RATINGS SNAPSHOT

Overall rating: C-

DCFROEROAD/EP/EP/B
Discounted Cash Flow1
Return On Equity1
Return On Assets1
Debt To Equity2
Price To Earnings1
Price To Book2
Overall Score1

MOST RECENT ANALYST GRADES

GRADE SUMMARY
BUY 2
EQUAL WEIGHT 1
MARKET PERFORM 1
UNDERWEIGHT 1
5 GRADES IN THE LAST 12 MONTHS

SECTORS PEERS

PEERPRICE
KMB$97.74COMPARE
ELF$106.00COMPARE
COTY$2.79COMPARE
CRI$32.67COMPARE
ODD$19.16COMPARE
HYLN$4.13COMPARE
HELE$27.20COMPARE
ARKO$4.24COMPARE

TRADES BY CONGRESS

HOUSE TRADES
Tom Malinowski
Tom Malinowski
Sale (Full)
2021-05-11

INSIDER TRADES

★
OFFICER: SVP, ENTERPRISE DEV. & STRAT.
Sternweis Thomas
Sale · 25.0K shares
2026-09-14
★
OFFICER: SVP, SUPPLY CHAIN
von Kunssberg Etienne
Sale · 4.6K shares
2026-08-21
★
OFFICER: CHIEF PEOPLE OFFICER
Ball Dorria L.
Sale · 6.8K shares
2026-08-20
★
OFFICER: CHIEF FIN. & OPERATING OFFICER
Bruce Curtiss James III
Sale · 3.1K shares
2026-08-20