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HOUR

Hour Loop, Inc.

HOUR

Hour Loop, Inc. • NASDAQ
$2.13 ▲ 8.42% (+0.17)
Market Cap $74.75 M
52w High $6.90
52w Low $1.10
Dividend Yield 0%
P/E 70.83
Volume 23.84K
Outstanding Shares 35.18M

Income Statement

Period Revenue Operating Expense Net Income Net Profit Margin Earnings Per Share EBITDA
Q3-2025 $33.425M ▲ $16.433M ▲ $530.591K ▼ 1.587% ▼ $0.01 ▼ $783.321K ▼
Q2-2025 $27.103M ▲ $13.877M ▲ $1.177M ▲ 4.343% ▲ $0.034 ▲ $1.702M ▲
Q1-2025 $25.837M ▼ $13.224M ▼ $654.517K ▲ 2.533% ▲ $0.019 ▲ $1.052M ▲
Q4-2024 $54.426M ▲ $27.306M ▲ $-1.527M ▼ -2.806% ▼ $-0.043 ▼ $-2.024M ▼
Q3-2024 $31.075M $16.317M $469.647K 1.511% $0.013 $836.711K

Balance Statement

Period Cash & Short-term Total Assets Total Liabilities Total Equity
Q3-2025 $796.307K ▲ $31.62M ▲ $23.951M ▲ $7.67M ▲
Q2-2025 $325.354K ▼ $22.961M ▲ $15.798M ▲ $7.163M ▲
Q1-2025 $1.26M ▼ $19.077M ▼ $13.262M ▼ $5.816M ▲
Q4-2024 $2.12M ▲ $19.967M ▼ $14.807M ▼ $5.16M ▼
Q3-2024 $1.194M $32.404M $25.715M $6.689M

Cash Flow Statement

Period Net Income Cash From Operations Cash From Investing Cash From Financing Net Change Free Cash Flow
Q3-2025 $530.591K ▼ $-379.341K ▲ $-48.162K ▼ $879.771K ▲ $470.953K ▲ $-430.52K ▲
Q2-2025 $1.177M ▲ $-1.478M ▼ $-81 ▲ $576.174K ▲ $-934.768K ▼ $-1.478M ▼
Q1-2025 $654.517K ▲ $961.624K ▼ $-720 ▲ $-1.825M ▼ $-859.459K ▼ $960.9K ▼
Q4-2024 $-1.527M ▼ $2.385M ▲ $-965 ▼ $-1.511M ▼ $925.342K ▲ $2.384M ▲
Q3-2024 $469.647K $-4.302M $-438 $2.121M $-2.153M $-4.267M

Five-Year Company Overview

Income Statement

Income Statement Hour Loop’s revenue has grown steadily over the past several years, but profits have been thin and somewhat volatile. The company has moved from early profitability, through a period of small losses, to roughly break-even more recently. Gross margins look reasonably healthy for an online reseller, but most of that margin is being absorbed by operating costs such as marketing, platform fees, and staff. Overall, the income statement shows a business that is successfully growing its top line but still working to turn that growth into stable, dependable earnings.

Balance Sheet

Balance Sheet The balance sheet is lean and reflects an asset-light, marketplace-driven model. Total assets are modest, with very little physical investment and a focus on inventory and working capital rather than hard assets. Debt levels are low and have been coming down, which reduces financial risk but also suggests limited external funding for rapid expansion. Equity is positive but not large, indicating a fairly slim capital base. This structure keeps the business flexible but also means there is not a big cushion if conditions worsen.

Cash Flow

Cash Flow Cash generation has hovered around break-even, mirroring the income statement. Operating cash flow has fluctuated between slightly positive and slightly negative, largely driven by changes in working capital and tight margins rather than big investment programs. Free cash flow is close to operating cash flow because capital spending is minimal, consistent with a technology- and marketplace-based operation. The main takeaway is that the company is not burning large amounts of cash, but it also is not yet producing strong, reliable cash surpluses to self-fund aggressive growth or large safety reserves.

Competitive Edge

Competitive Edge Hour Loop operates as a tech-enabled reseller on major e-commerce platforms, especially Amazon, which gives it access to a huge customer base without owning physical stores. Its strength lies in efficient operations, data-driven product selection, and the ability to manage a very broad catalog across many categories. The proprietary software and scale in purchasing provide some cost and execution advantages versus smaller third-party sellers. However, the business is still exposed to intense competition on the platforms it depends on, pressure on fees and advertising costs, and any rule changes by the large marketplaces. The moat is based more on execution and technology than on unique products or strong brand loyalty, which can make the competitive position powerful but also vulnerable if others catch up technologically.

Innovation and R&D

Innovation and R&D Innovation at Hour Loop is centered on its internally built software platform rather than on traditional product R&D. The company has invested in tools for inventory and order management, advertising optimization, and data analytics, including machine learning models that help decide what to sell and how to price it. This in-house technology helps automate routine work, improve ad efficiency, and refine the product mix, which can steadily improve margins and scalability. Future innovation is likely to focus on deeper analytics, better forecasting, and broader integration with vendors and marketplaces, rather than on launching branded products. The key question is whether the company can keep advancing its software fast enough to stay ahead of other tech-savvy sellers using off-the-shelf tools.

Summary

Overall, Hour Loop looks like a small but growing e-commerce operator that relies heavily on technology and marketplace platforms to drive its business. Revenue has climbed nicely, but profits and cash flow remain close to break-even, reflecting thin margins and a still-maturing cost structure. The balance sheet is light, with low debt and limited cash buffers, which keeps financial risk contained but leaves less room for error. Competitively, the company’s strength is operational and analytical excellence rather than product differentiation, giving it a real but not unassailable advantage. Its future will largely depend on maintaining its tech edge, managing platform dependence, and converting growth into more durable, consistent profitability.

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