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HRI

Herc Holdings Inc.

HRI

Herc Holdings Inc. • NYSE
$134.27 ▼ -2.19% (-3.01)
Market Cap $4.47 B
52w High $236.39
52w Low $96.19
Dividend Yield 2.77%
P/E -56.42
Volume 143.63K
Outstanding Shares 33.27M

Income Statement

Period Revenue Operating Expense Net Income Net Profit Margin Earnings Per Share EBITDA
Q3-2025 $1.304B ▲ $166M ▲ $30M ▲ 2.301% ▲ $0.9 ▲ $242M ▲
Q2-2025 $1.002B ▲ $127M ▲ $-35M ▼ -3.493% ▼ $-1.17 ▼ $205M ▲
Q1-2025 $861M ▼ $118M ▼ $-18M ▲ -2.091% ▲ $-0.63 ▲ $160M ▼
Q4-2024 $951M ▼ $122M ▼ $-46M ▼ -4.837% ▼ $-1.62 ▼ $252M ▼
Q3-2024 $965M $123M $122M 12.642% $4.3 $262M

Balance Statement

Period Cash & Short-term Total Assets Total Liabilities Total Equity
Q3-2025 $61M ▲ $13.927B ▼ $11.998B ▼ $1.929B ▲
Q2-2025 $53M ▲ $14.018B ▲ $12.107B ▲ $1.911B ▲
Q1-2025 $48M ▼ $7.705B ▼ $6.347B ▼ $1.358B ▼
Q4-2024 $83M ▼ $7.877B ▼ $6.481B ▼ $1.396B ▼
Q3-2024 $142M $8.172B $6.695B $1.477B

Cash Flow Statement

Period Net Income Cash From Operations Cash From Investing Cash From Financing Net Change Free Cash Flow
Q3-2025 $30M ▲ $358M ▲ $-234M ▲ $-116M ▼ $8M ▲ $-99M ▼
Q2-2025 $-35M ▼ $241M ▲ $-4.427B ▼ $4.191B ▲ $5M ▲ $-40M ▲
Q1-2025 $-18M ▲ $171M ▼ $-133M ▲ $-73M ▲ $-35M ▲ $-49M ▼
Q4-2024 $-46M ▼ $331M ▼ $-268M ▲ $-121M ▼ $-59M ▼ $2M ▲
Q3-2024 $122M $336M $-543M $279M $72M $-5M

Revenue by Products

Product Q4-2024Q1-2025Q2-2025Q3-2025
Equipment Rental
Equipment Rental
 $840.00M ▲$740.00M ▼$1.05Bn ▲$1.12Bn ▲
New Equipment Parts and Supplies
New Equipment Parts and Supplies
 $10.00M ▲$10.00M ▲$20.00M ▲$20.00M ▲
Other Rental Revenue
Other Rental Revenue
 $90.00M ▲$70.00M ▼$90.00M ▲$120.00M ▲
Sales of Revenue Earning Equipment
Sales of Revenue Earning Equipment
 $100.00M ▲$100.00M ▲$110.00M ▲$150.00M ▲
Service and Other Revenue
Service and Other Revenue
 $10.00M ▲$10.00M ▲$10.00M ▲$10.00M ▲

Five-Year Company Overview

Income Statement

Income Statement Revenue has grown steadily over the past several years, showing that demand for Herc’s rental services has been strong. Profitability at the operating level has improved along the way, indicating that the core business has scaled well and gained efficiency. However, bottom‑line earnings have been more uneven: while profits climbed nicely through 2023, they pulled back in the most recent year despite higher sales and solid operating income. That suggests rising interest costs, taxes, or acquisition and integration expenses may be weighing on net income and earnings per share, even though the underlying business appears structurally stronger than a few years ago.

Balance Sheet

Balance Sheet The balance sheet reflects a capital‑intensive, fleet‑heavy rental model. Total assets have grown significantly as Herc has expanded its rental fleet and footprint, but this growth has been funded largely with debt. Equity has also risen, yet leverage has increased over time, making the company more sensitive to interest rates and economic downturns. Cash on hand is relatively modest compared with total assets, so the company depends on consistent cash generation and continued access to financing. Overall, the balance sheet supports growth but carries meaningful financial risk if conditions weaken.

Cash Flow

Cash Flow Cash generation from day‑to‑day operations has strengthened consistently, which is a key positive for a rental business. At the same time, Herc has been spending heavily on its fleet and growth projects, which has often left free cash flow thin or negative in several years. The most recent year shows only a small amount of cash left over after investment. This pattern points to an aggressive reinvestment strategy: the company is plowing much of its operating cash back into expanding and upgrading equipment. It can be attractive for long‑term growth, but it also means less cushion if the cycle turns or financing becomes more expensive.

Competitive Edge

Competitive Edge Herc holds a strong position in North American equipment rental, supported by a large fleet, broad geographic coverage, and a diverse customer base across many industries. Its scale brings buying power with manufacturers and allows it to respond quickly to customer needs. Specialized lines like ProSolutions and ProContractor help differentiate Herc by offering tailored solutions rather than simple “commodity” rentals. The acquisition of H&E Equipment Services further boosts its size and reach, but also adds integration complexity. The company still faces intense competition from large rivals and is exposed to construction and industrial cycles, yet its size, service focus, and specialty offerings give it a meaningful competitive edge.

Innovation and R&D

Innovation and R&D Herc’s innovation is focused more on digital tools and service design than traditional lab‑style research. The ProControl NextGen platform is central here: it uses telematics and mobile tools to give customers real‑time visibility into their rented equipment, helping them manage usage, maintenance, and costs. This kind of technology can deepen customer relationships and improve fleet utilization for Herc itself. Specialty platforms like ProSolutions and ProContractor show ongoing product and service innovation aimed at higher‑value niches. The company is also leaning into data analytics and more sustainable equipment options, which could support both customer demand and regulatory expectations over time.

Summary

Overall, Herc looks like a scaled rental operator that has grown steadily and improved its operating performance, while choosing an aggressive, investment‑heavy path. The business benefits from size, technology, and specialized offerings, and it has strengthened its position through acquisitions. On the other hand, rising leverage, large ongoing capital needs, and exposure to cyclical end markets add risk and can make reported earnings and free cash flow more volatile. The key questions going forward are how well Herc integrates its acquisitions, how effectively it converts its digital and specialty strategies into durable margins, and whether its balance sheet and cash generation remain comfortable through different phases of the economic cycle.

NEWS

November 24, 2025 · 4:17 PM UTC

Herc Holdings Inc. Announces Promotion of Aaron Birnbaum to President

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November 24, 2025 · 4:16 PM UTC

Herc Holdings Inc. Announces Election of Two New Independent Directors to its Board of Directors

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November 18, 2025 · 8:00 AM UTC

Herc Rentals Earns National Recognition for Veteran Hiring and Career Development from Military Friendly® and Military Times

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November 5, 2025 · 8:00 AM UTC

Herc Holdings to Participate in the Baird 2025 Global Industrial Conference

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October 28, 2025 · 6:30 AM UTC

Herc Holdings Reports Third Quarter 2025 Results and Reaffirms 2025 Full Year Guidance

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