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El Pollo Loco Holdings, founded in 1975 and based in California, operates 480 quick-service restaurants in the US and Philippines, franchising and licensing under the El Pollo Loco brand.

El Pollo Loco launches new grilled burritos: Chicken Poblano, Shredded Chicken, and vegetarian beans & cheese, as part of their strategy to boost traffic with new, value-oriented menu options.
| Icon | PRODUCT | Q3-2025 | Q4-2025 | Q1-2026 | Q2-2026 |
|---|---|---|---|---|---|
![]() | Service | $100.72M | $102.41M ▲ | $105.92M ▲ | $108.14M ▲ |
![]() | Franchise | $12.86M | $12.97M ▲ | $12.03M ▼ | $12.86M ▲ |
![]() | Loyalty Reward Program | $1.7M | $0 ▼ | $688K ▲ | $1.39M ▲ |
![]() | Gift Card Liability | $205K | $390K ▲ | $295K ▼ | $244K ▼ |
Overall rating: B+
| PEER | PRICE | |
|---|---|---|
HVT | $27.36 | COMPARE |
WEYS | $45.39 | COMPARE |
DIN | $33.60 | COMPARE |
BNED | $11.97 | COMPARE |
PTLO | $4.70 | COMPARE |
STRT | $75.04 | COMPARE |
JACK | $16.19 | COMPARE |
RICK | $30.18 | COMPARE |