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LVLU

Lulu's Fashion Lounge Holdings, Inc.

LVLU

Lulu's Fashion Lounge Holdings, Inc. • NASDAQ
$5.23 ▼ -2.43% (-0.13)
Market Cap $14.49 M
52w High $19.65
52w Low $2.98
Dividend Yield 0%
P/E -0.32
Volume 3.89K
Outstanding Shares 2.77M

Income Statement

Period Revenue Operating Expense Net Income Net Profit Margin Earnings Per Share EBITDA
Q3-2025 $73.591M ▼ $33.285M ▼ $-2.211M ▲ -3.004% ▲ $-0.008 ▲ $-381K ▲
Q2-2025 $81.52M ▲ $39.555M ▲ $-2.995M ▲ -3.674% ▲ $-0.011 ▲ $-800K ▲
Q1-2025 $64.155M ▼ $33.959M ▼ $-7.998M ▲ -12.467% ▲ $-0.013 ▲ $-6.144M ▲
Q4-2024 $66.147M ▼ $59.988M ▲ $-31.875M ▼ -48.188% ▼ $-0.051 ▼ $-33.614M ▼
Q3-2024 $80.515M $37.493M $-6.879M -8.544% $-0.011 $-5.171M

Balance Statement

Period Cash & Short-term Total Assets Total Liabilities Total Equity
Q3-2025 $1.942M ▲ $103.342M ▲ $100.823M ▲ $2.519M ▼
Q2-2025 $1.534M ▼ $100.96M ▼ $96.707M ▼ $4.253M ▼
Q1-2025 $8.616M ▲ $114.341M ▲ $107.789M ▲ $6.552M ▼
Q4-2024 $4.46M ▼ $108.198M ▼ $94.83M ▼ $13.368M ▼
Q3-2024 $6.308M $153.533M $109.764M $43.769M

Cash Flow Statement

Period Net Income Cash From Operations Cash From Investing Cash From Financing Net Change Free Cash Flow
Q3-2025 $-2.317M ▲ $-1.819M ▼ $-575K ▼ $2.802M ▲ $408K ▲ $-1.851M ▲
Q2-2025 $-2.995M ▲ $-1.356M ▼ $-486K ▲ $-5.24M ▼ $-7.082M ▼ $-1.875M ▼
Q1-2025 $-7.998M ▲ $8.322M ▲ $-567K ▼ $-3.599M ▼ $4.156M ▲ $7.755M ▲
Q4-2024 $-31.875M ▼ $-2.532M ▲ $-459K ▲ $1.143M ▼ $-1.848M ▼ $-2.561M ▲
Q3-2024 $-6.879M $-5.504M $-792K $10.823M $4.527M $-6.296M

Revenue by Products

Product Q4-2024Q1-2025Q2-2025Q3-2025
Deferred Revenue
Deferred Revenue
 $0 ▲$0 ▲$0 ▲$0 ▲
StoredValue Cards
StoredValue Cards
 $0 ▲$0 ▲$0 ▲$0 ▲

Five-Year Company Overview

Income Statement

Income Statement Revenue has come down from its peak a few years ago, and profits have slipped from slightly positive to modest losses. The core merchandise still supports healthy gross margins, but overhead and other operating costs are absorbing that value, leaving the company in the red. The pattern suggests a business that once achieved a workable scale and profitability but is now working through a reset: lower sales, tighter cost controls, and an emphasis on rebuilding margin quality rather than chasing pure growth. Overall, the income statement shows a brand with a solid product engine but still searching for consistent, sustainable profitability.

Balance Sheet

Balance Sheet The balance sheet is lean and somewhat tight. Total assets are modest, cash cushions are thin, and debt is meaningful relative to the company’s size. On the positive side, shareholder equity has moved from negative several years ago to positive, which signals some repair of the capital base and reduced balance-sheet stress. The flip side is that there is not a lot of room for error: with limited cash and a small equity buffer, the company needs to manage working capital, inventory, and debt obligations carefully to avoid financial strain.

Cash Flow

Cash Flow Cash generation has been modest but generally better than the income statement might suggest. In several recent years, the business produced positive cash from operations and small but positive free cash flow, helped by low capital spending needs. This indicates that once inventory and working capital are well managed, the model can be cash-generative even at relatively small scale. However, the most recent period shows little to no excess cash being created, underscoring that the company does not yet have a large cash cushion and must run operations efficiently to self-fund growth and service its obligations.

Competitive Edge

Competitive Edge Lulu’s sits in a crowded online fashion market, but it has a clear niche: “attainable luxury” focused on dresses and event wear for weddings, proms, and special occasions. That specialization, plus a loyal Millennial and Gen Z customer base, gives it more brand focus than many generalist apparel sites. Its test‑and‑reorder model and data‑driven culture help it react quickly to trends and reduce markdowns, which can be a real edge in fashion. Partnerships with department stores, rental services, and resale platforms broaden its reach and diversify traffic sources. The main risks are intense competition from larger fast‑fashion and marketplace players, shifting consumer tastes, and the need to keep marketing efficient as customer acquisition costs rise across the industry.

Innovation and R&D

Innovation and R&D Innovation at Lulu’s is less about lab research and more about systems, data, and customer experience. The company’s standout innovation is its test‑and‑reorder engine, which uses data and algorithms to quickly decide which new styles deserve more inventory. This reduces inventory waste and supports better margins. Lulu’s is also investing in its own technology stack and AI tools to personalize the shopping experience, improve demand forecasting, and refine marketing. On the customer side, services like personal stylists, bridal concierge, an upgraded mobile app, and a new physical store used as a “live lab” for testing styles all point to a culture of experimentation. Future upside depends on how well these tech and channel experiments convert into higher conversion rates, repeat purchases, and more profitable growth.

Summary

Overall, Lulu’s is a niche online apparel brand with a clear identity and a modern, data‑driven operating model, but it is operating on a relatively thin financial cushion and has not yet proven durable profitability. The business model has attractive elements—highly curated occasion wear, smart inventory management, and multi‑channel distribution—but recent years show pressure on revenue and earnings. The balance sheet and cash flows suggest limited room for missteps, making execution on cost control and margin expansion particularly important. The company’s focus on technology, personalization, and partnerships offers a credible path to strengthening its position, but results will depend on its ability to convert these strategic initiatives into steady sales growth and consistent profits in a highly competitive fashion landscape.

NEWS

November 12, 2025 · 4:05 PM UTC

Lulus Reports Third Quarter 2025 Results

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October 22, 2025 · 6:00 AM UTC

Lulus to Report Third Quarter 2025 Results on November 12, 2025

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October 14, 2025 · 8:17 AM UTC

Lulus Appoints Heidi Crane as Fractional Chief Financial Officer

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September 23, 2025 · 9:00 AM UTC

White Oak Commercial Finance Provides $20 Million ABL Revolver Facility to Lulu's Fashion Lounge

Read more