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MediaAlpha, Inc. is a Los Angeles-based company, founded in 2014 and owned by White Mountains Insurance Group, that operates an insurance customer acquisition platform across property, casualty, health, and life insurance verticals in the U.S.

MediaAlpha is a marketing technology platform that connects insurance carriers with high-intent consumers across multiple verticals, enabling real-time, transparent, and efficient customer acquisition.
| Icon | PRODUCT | Q3-2025 | Q4-2025 | Q1-2026 | Q2-2026 |
|---|---|---|---|---|---|
![]() | Property And Casualty Insurance | $287.84M | $264.79M ▼ | $292.79M ▲ | $308.8M ▲ |
![]() | Life Insurance | $5.57M | $5.33M ▼ | $5.84M ▲ | $5.13M ▼ |
![]() | Health Insurance | $12.86M | $20.83M ▲ | $11.16M ▼ | $2.73M ▼ |
![]() | Other | $252K | $199K ▼ | $210K ▲ | $219K ▲ |
Overall rating: B+
| PEER | PRICE | |
|---|---|---|
QNST | $19.18 | COMPARE |
TBLA | $3.78 | COMPARE |
EVER | $25.66 | COMPARE |
NXDR | $2.27 | COMPARE |
SMWB | $9.08 | COMPARE |
GRPN | $19.53 | COMPARE |
ATHM | $22.83 | COMPARE |
FVRR | $9.47 | COMPARE |