Can Medifast's Better Client Retention Support Revenue Stabilization?
MED's revenue is stabilizing as coach productivity and client retention improve, though a shrinking coach base continues to weigh on results.
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Medifast, Inc. manufactures and distributes weight management and health products under brands like OPTAVIA and Flavors of Home, selling through ecommerce in the U.S. and Asia-Pacific since 1980.

Launched in July 2023, OPTAVIA ACTIVE by Medifast offers sports nutrition products like EAAs Blend and Whey Protein to support fitness goals, marking Medifast's expansion into the sports nutrition market.
In its third-quarter 2025 financial results, Medifast announced a 36.2% year-over-year revenue decrease to $89.4 million and a net loss of $2.3 million. The company attributed the downturn to a 35% decline in active earning OPTAVIA coaches, linking these challenges to the growing popularity of GLP-1 weight loss medications and a subsequent difficulty in client acquisition.
In response to a challenging market and declining revenues, Medifast announced a strategic transformation to expand its focus from weight loss to the broader market of metabolic health. This shift is centered around a new scientific approach called "Metabolic Synchronization™," which aims to reverse metabolic dysfunction.
MED's revenue is stabilizing as coach productivity and client retention improve, though a shrinking coach base continues to weigh on results.
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Overall rating: B-
| PEER | PRICE | |
|---|---|---|
CURV | $2.52 | COMPARE |
BSET | $21.43 | COMPARE |
DIBS | $3.95 | COMPARE |
CAAS | $4.36 | COMPARE |
CLAR | $3.38 | COMPARE |
AKA | $10.86 | COMPARE |
KEQU | $33.55 | COMPARE |
MB | $3.85 | COMPARE |