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MKTW

MarketWise, Inc.

MKTW

MarketWise, Inc. • NASDAQ
$16.26 ▲ 1.56% (+0.25)
Market Cap $39.30 M
52w High $21.74
52w Low $9.07
Dividend Yield 1.90%
P/E 6.21
Volume 2.33K
Outstanding Shares 2.42M

Income Statement

Period Revenue Operating Expense Net Income Net Profit Margin Earnings Per Share EBITDA
Q3-2025 $81.271M ▲ $52.719M ▼ $1.505M ▲ 1.852% ▲ $0.6 ▲ $19.249M ▲
Q2-2025 $79.95M ▼ $54.189M ▼ $1.297M ▲ 1.622% ▲ $0.55 ▲ $15.311M ▼
Q1-2025 $83.507M ▼ $54.792M ▼ $890K ▼ 1.066% ▼ $0.43 ▼ $17.691M ▼
Q4-2024 $97.478M ▲ $62.267M ▼ $2.138M ▲ 2.193% ▲ $1.08 ▲ $29.398M ▲
Q3-2024 $97.186M $62.382M $1.72M 1.77% $0.88 $22.537M

Balance Statement

Period Cash & Short-term Total Assets Total Liabilities Total Equity
Q3-2025 $50.535M ▼ $201.656M ▼ $427.607M ▼ $-14.517M ▲
Q2-2025 $69.112M ▼ $211.753M ▼ $438.771M ▼ $-15.759M ▲
Q1-2025 $79.178M ▼ $239.56M ▼ $457.291M ▼ $-15.806M ▼
Q4-2024 $97.876M ▲ $259.515M ▼ $477.439M ▼ $-12.536M ▲
Q3-2024 $94.111M $278.351M $525.466M $-19.477M

Cash Flow Statement

Period Net Income Cash From Operations Cash From Investing Cash From Financing Net Change Free Cash Flow
Q3-2025 $1.505M ▼ $2.169M ▼ $-477K ▼ $-20.235M ▲ $-18.577M ▼ $2.154M ▼
Q2-2025 $31.261M ▲ $17.842M ▲ $-339K ▼ $-27.569M ▼ $-10.066M ▲ $17.724M ▲
Q1-2025 $890K ▼ $1.733M ▼ $-222K ▼ $-20.209M ▼ $-18.698M ▼ $1.688M ▼
Q4-2024 $2.138M ▼ $5.985M ▲ $107K ▲ $-2.327M ▲ $3.765M ▲ $5.904M ▲
Q3-2024 $22.746M $-5.829M $-40K $-9.408M $-15.231M $-5.869M

Revenue by Products

Product Q4-2024Q1-2025Q2-2025Q3-2025
Advertising
Advertising
 $0 ▲$0 ▲$0 ▲$0 ▲
Subscription and Circulation
Subscription and Circulation
 $100.00M ▲$80.00M ▼$80.00M ▲$80.00M ▲

Five-Year Company Overview

Income Statement

Income Statement Revenue has been drifting down since its peak a few years ago, which suggests growth is not the immediate strong point right now. On the positive side, the business still enjoys very high margins on what it sells, because the cost to deliver digital research and tools is relatively low. After very large losses around the time it went public, MarketWise has delivered several years of modest operating profits and roughly breakeven net income. That implies the core business model can be profitable, but earnings are thin and likely sensitive to any slowdown in sales or increase in marketing spend. Reported earnings per share look extreme and are heavily distorted by the capital structure and reverse split, so they are not a reliable signal on their own.

Balance Sheet

Balance Sheet The balance sheet is small and simple: a lean asset base, a meaningful chunk of that in cash, and almost no financial debt. That combination limits traditional balance sheet risk from lenders. The main concern is that shareholder equity has been negative for several years, even though the deficit has gradually improved. Persistent negative equity usually reflects past heavy losses or distributions and can be a warning sign about the company’s historical financial path, even if today’s debt burden is low. Overall, it looks more like an asset‑light, cash‑rich but accounting‑fragile balance sheet than a deeply indebted one.

Cash Flow

Cash Flow Cash generation has been modest and a bit uneven. For several years, the business produced small but positive operating cash flow, consistent with a subscription, digital model that requires little investment in physical assets. In the most recent year, cash from operations slipped slightly negative despite reported profits, which hints at working capital swings or weaker advance billings and collections. Because capital spending is minimal, free cash flow essentially marches in step with operating cash flow. The key watchpoint is whether cash generation stabilizes and grows, or whether the recent soft patch becomes a trend.

Competitive Edge

Competitive Edge MarketWise sits in a crowded arena of investment research and tools, up against well‑known platforms that also target self‑directed investors. Its main strengths are a long‑built ecosystem of multiple brands, a large historical email and subscriber base, and several proprietary tools such as the Chaikin Power Gauge, TradeStops, and The Altimeter. The multi‑brand, multi‑voice model helps it speak to many investor niches instead of relying on a single editorial style. However, competition for attention is intense, customer acquisition often relies on heavy marketing, and management has flagged a declining paid subscriber base even as billings have risen. That mix points to a business with recognizable brands and a real footprint, but one that must fight hard to retain and deepen its audience.

Innovation and R&D

Innovation and R&D The company is leaning into technology more aggressively, especially through a partnership with a data science firm to embed artificial intelligence and machine learning into its platform. The goal is to use data to better target prospects, improve conversion from free to paid, and keep subscribers engaged for longer. Its proprietary tools already embed quantitative models and analytics, and management talks about expanding into broader financial wellness capabilities over time. The opportunity is to turn content plus software plus AI into a stickier, higher‑value offering. The risk is execution: MarketWise is not a deep‑tech giant, its financial flexibility is limited, and it needs to prove that AI initiatives and new tools translate into better retention and growth rather than just buzzwords.

Summary

MarketWise has evolved from heavy losses to modest profitability, helped by a high‑margin, asset‑light subscription model in digital financial research and tools. At the same time, revenue has been gently shrinking, cash flow has turned a bit softer recently, and the balance sheet still carries an accounting equity deficit despite low debt. Competitively, the firm benefits from a long‑standing brand ecosystem and proprietary software, but operates in a noisy, highly competitive space where marketing efficiency and subscriber loyalty are crucial. Its push into AI and more sophisticated analytics could deepen its moat if well executed, yet it adds another layer of execution risk. Overall, this is a niche, high‑margin business that appears financially tighter and more mature than in its early SPAC days, but still faces meaningful challenges around growth durability, subscriber churn, and consistent cash generation.

NEWS

November 20, 2025 · 8:30 AM UTC

Marketwise Announces Financial and Legal Advisors of the Special Committee of its Board of Directors

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November 6, 2025 · 4:31 PM UTC

MarketWise Reports Net Revenue of $81.3 Million and Net Income of $17.9 Million for Third Quarter 2025; Third Quarter Billings Increased 30% YoY; Announced Quarterly and Special Dividend Totaling $0.40 per Class A Share, for Total FY 2025 Dividends of $1.90 Per Share, or a 13% Cash Yield; Provides Preliminary Targets for FY 2026, Including a 50% Planned Increase in CFFO

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November 3, 2025 · 10:10 AM UTC

MarketWise Declares Quarterly and Special Dividend Totaling $0.40 Per Class A Share, for Total FY 2025 Dividends of $1.90 Per Share, or a 13% Cash Yield

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October 29, 2025 · 11:56 PM UTC

MarketWise, Inc. Announces Receipt of Unsolicited Proposal

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