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MINISO Group Holding Limited is a Guangzhou-based company operating around 4,749 stores worldwide, retailing lifestyle products—including home decor, electronics, toys, beauty, and stationery—under MINISO, WonderLife, and TOP TOY brands.

MINISO's collectible sealed toys featuring surprise figures from collaborations with brands like Sanrio, Disney, and BT21 drive revenue and engagement among Gen Z and Millennials through their appeal of surprise and collectibility.
| Icon | PRODUCT | Q2-2022 | Q4-2022 | Q2-2023 | Q4-2023 |
|---|---|---|---|---|---|
![]() | Product sales to franchisees | $5.5B | $0 ▼ | $5.96B ▲ | $3.86B ▼ |
![]() | Sales to offline distributors | $2.07B | $157.29M ▼ | $2.61B ▲ | $1.66B ▼ |
![]() | Retail sales in selfoperated stores | $555.23M | $315.61M ▼ | $990.05M ▲ | $1B ▲ |
![]() | Online sales | $651.04M | $0 ▼ | $706.4M ▲ | $355.38M ▼ |
![]() | Salesbased management and consultation service fees | $478.77M | $0 ▼ | $500.77M ▲ | $323.18M ▼ |
![]() | Others | $402.59M | $0 ▼ | $428.4M ▲ | $284.4M ▼ |
![]() | Salesbased royalties | $97.45M | $0 ▼ | $102.09M ▲ | $66.11M ▼ |
![]() | Other sales channels | $220.07M | $0 ▼ | $87.53M ▲ | $44.15M ▼ |
![]() | License fees | $109.17M | $0 ▼ | $84.71M ▲ | $37.07M ▼ |
| Map | REGION | FY2022 | FY2023 | FY2024 | FY2025 |
|---|---|---|---|---|---|
![]() | The PRC | $7.65B | $7.65B | $10.31B ▲ | $12.58B ▲ |
![]() | North America | — | — | $1.99B | $3.34B ▲ |
![]() | Other Asian countries excluding the PRC | $1.82B | $1.82B | $2.54B ▲ | $2.74B ▲ |
![]() | America | $1.74B | $1.74B | — | — |
![]() | Latin America | — | — | $1.45B | $1.56B ▲ |
![]() | Europe | $151.5M | $151.5M | $414.49M ▲ | $703.77M ▲ |
![]() | Other Countries | $111.75M | $111.75M | $294.86M ▲ | $523.37M ▲ |
Overall rating: B+
| PEER | PRICE | |
|---|---|---|
MUSA | $509.29 | COMPARE |
KMX | $63.17 | COMPARE |
ETSY | $78.40 | COMPARE |
GLBE | $38.47 | COMPARE |
IBP | $239.76 | COMPARE |
HRB | $49.54 | COMPARE |
CHDN | $87.38 | COMPARE |
FND | $50.53 | COMPARE |