Will Monster Beverage's Innovation & Global Expansion Aid Growth?
MNST's growth strategy hinges on product innovation, premiumization and global expansion, with strong Ultra and Juice Monster sales fueling momentum.
Stock Taper 
MNST
$43.65
▲ UP 1.80% (0.77)
KEY STATISTICS
Market Cap$85.29 B
52w High$50.17
52w Low$32.94
Dividend Yield12.50%
FrequencySpecial
P/E38.97
Volume8.57M
Shares Out.1.96B
COMPANY
LEADERSHIP
CHIEF EXECUTIVE
Hilton H. Schlosberg
COMPENSATION 2026
Salary$1,083,077
Stock Awards$7,106,610
Incentive Plan Pay$2,721,094
All Other Comp.$611,899
Total$13,845,537
ABOUT
SECTOR
Consumer Defensive
WENT PUBLIC
December 9, 1985
METHOD OF GOING PUBLIC
Reverse Merger
FULL TIME EMPLOYEES
6,332
PRICE TARGET
Target High$105.00
Target Low$90.00
Target Median$97.00
Target Consensus$98.22
UPCOMING EARNINGS
DateNov 5, 2026
DayThursday
Rev. Est.$2.49B
NOV
5
THU
SPLIT RECORD
| DATE | TYPE | RATIO |
|---|---|---|
| 2026-08-11 | Forward | 2:1 |
| 2023-03-28 | Forward | 2:1 |
| 2016-11-10 | Forward | 3:1 |
| 2012-02-16 | Forward | 2:1 |
| 2006-07-10 | Forward | 4:1 |
| 2005-08-09 | Forward | 2:1 |
| 1988-02-29 | Reverse | 1:50 |
ETFS HOLDING THIS STOCK
ETFS HOLDING
1,058
LISTED HERE
10
RANKED BY POSITION SIZE
INSTITUTIONAL OWNERSHIP
SHARES OWNED
17.43%
HOLDERS
1,733
TOP 8 OF 1,733 · RANKED BY POSITION SIZE
PRICE
$43.65 ▲ UP 1.80% (+$0.77)About Monster Beverage Corporation
https://www.monsterbevcorp.com ↗Monster Beverage Corporation develops, markets, and distributes a wide range of energy drinks and beverages globally through various brands and channels, including retail, wholesale, and direct sales.
INDUSTRY
Beverages - Non-Alcoholic
A PRODUCT MONSTER BEVERAGE CORPORATION IS KNOWN FOR
The Beast Unleashed
A line of 6% ABV flavored malt beverages inspired by Monster energy drinks, it became the best-selling new beer brand in the US in 2023, marking a successful expansion into the alcoholic beverage market.
Monster Beverage in 2025
SENTIMENT: + POSITIVE
EARNINGS · AUGUST 7, 2025
Monster Beverage Reports Record-Breaking Q2 2025 Financial Results, Sparking Significant Stock Surge
Monster Beverage announced record quarterly net sales of $2.11 billion for the second quarter of 2025, an 11.1% increase year-over-year. [3, 25] The strong performance, which also included a 19.8% rise in operating income, was attributed to successful pricing strategies, supply chain optimization, and robust international sales, leading to a significant single-day stock price increase of 10.7%. [3, 13]
BUSINESS MODEL · Q4 2025 · IN PROGRESS
Monster Beverage Implements Strategic Price Increases and Reduces Promotions to Drive Margin Expansion in 2025
In a significant strategic shift to bolster profitability, Monster Beverage leadership implemented a series of selective price increases and reductions in promotional allowances across its U.S. and international markets throughout 2025. This decision was made to combat inflationary pressures, particularly rising aluminum costs, and to capitalize on the energy drink category's perceived value as an "affordable luxury" compared to more expensive coffeehouse beverages.
Latest News
EARLIER COVERAGE
17,926 Monster Beverage Corporation $MNST Shares Bought by MassMutual Private Wealth & Trust FSB
MassMutual Private Wealth and Trust FSB boosted its stake in shares of Monster Beverage Corporation (NASDAQ: MNST) by 95.3% in the undefined quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The firm owned 36,740 shares of the company's stock after acquiring an additional 17,926 shares during the
Coca-Cola vs. Monster Beverage: Which Consumer Goods Stock Is a Better Buy in 2026?
Coca-Cola maintains an impressive 28.5% profit margin and a massive global distribution network. Monster Beverage has provided double-digit revenue growth and a pristine balance sheet.
The Crash-Proof Portfolio: 5 Elite Dividend Stocks Built to Survive a Market Meltdown
Market indicators are flashing red heading into October, and investors who wait too long to reposition may regret it.
Monster Beverage's Biggest Moat Isn't Its Energy Drink. It's Something Else.
The product isn't Monster's moat, but everything around it. Coca-Cola is an important factor by helping with distribution.
1 Stat That Makes Monster Beverage Hard to Ignore Right Now
Monster Beverage has no long-term debt, while Coca-Cola, PepsiCo, Keurig Dr Pepper, and Celsius Holdings all carry billions of dollars in total debt. Keurig Dr Pepper's long-term debt equals 74.2% of its market cap; Monster's is 0.0%.
PepsiCo, Monster challenge India 'energy drink' label ban citing business impact
PepsiCo and Monster Beverage have sued India's food regulator for banning their use of the "energy drink" label, non-public court filings show, escalating a regulatory fight that has jolted a sector expected to be worth $1.6 billion by 2028.
RATINGS SNAPSHOT
Overall rating: B
Discounted Cash Flow4
Return On Equity5
Return On Assets5
Debt To Equity1
Price To Earnings1
Price To Book1
Overall Score3
MOST RECENT ANALYST GRADES
GRADE SUMMARY
BUY 4
OVERWEIGHT 3
OUTPERFORM 2
NEUTRAL 2
HOLD 2
MARKET PERFORM 1
14 GRADES IN THE LAST 12 MONTHS
SECTORS PEERS
| PEER | PRICE | |
|---|---|---|
 KO | $88.02 | COMPARE |
 PEP | $127.13 | COMPARE |
 MDLZ | $59.23 | COMPARE |
 CL | $87.22 | COMPARE |
 TGT | $153.42 | COMPARE |
 ABEV | $3.24 | COMPARE |
 DEO | $84.98 | COMPARE |
 CCEP | $102.09 | COMPARE |
TRADES BY CONGRESS
HOUSE TRADES
Josh Gottheimer
Purchase
2026-07-17
Josh S. Gottheimer
Purchase
2026-07-17
Jared Moskowitz
Purchase
2026-06-17
Julie Johnson
Sale (Full)
2025-09-25
INSIDER TRADES
★
DIRECTOR, OFFICER: VICE CHAIRMAN AND CEO
SCHLOSBERG HILTON H
Sale · 1.7K shares
2026-09-14
★
OFFICER: CAO & DEPUTY CFO
Burroughs Matthew
— · 4.2K shares
2026-09-03
★
OFFICER: CAO & DEPUTY CFO
Burroughs Matthew
— · 12.6K shares
2026-09-03
★
OFFICER: CAO & DEPUTY CFO
Burroughs Matthew
— · 12.0K shares
2026-09-03