Logo

PINS

Pinterest, Inc.

PINS

Pinterest, Inc. NYSE
$26.12 2.15% (+0.55)

Market Cap $17.67 B
52w High $40.90
52w Low $23.68
Dividend Yield 0%
P/E 9.16
Volume 4.75M
Outstanding Shares 676.54M

Income Statement

Period Revenue Operating Expense Net Income Net Profit Margin Earnings Per Share EBITDA
Q3-2025 $1.049B $778.364M $92.108M 8.779% $0.14 $122.937M
Q2-2025 $998.227M $799.548M $38.755M 3.882% $0.057 $1.76M
Q1-2025 $854.988M $691.195M $8.922M 1.044% $0.013 $-29.629M
Q4-2024 $1.154B $695.585M $1.847B 160.075% $2.74 $267.654M
Q3-2024 $898.373M $716.836M $30.556M 3.401% $0.045 $-495K

Balance Statement

Period Cash & Short-term Total Assets Total Liabilities Total Equity
Q3-2025 $2.671B $5.515B $690.442M $4.825B
Q2-2025 $2.659B $5.403B $591.034M $4.812B
Q1-2025 $2.615B $5.283B $594.227M $4.688B
Q4-2024 $2.513B $5.343B $591.506M $4.751B
Q3-2024 $2.443B $3.491B $597.254M $2.894B

Cash Flow Statement

Period Net Income Cash From Operations Cash From Investing Cash From Financing Net Change Free Cash Flow
Q3-2025 $92.108M $321.652M $-94.087M $-312.179M $-84.537M $318.421M
Q2-2025 $38.755M $207.693M $-86.069M $-158.34M $-35.34M $196.683M
Q1-2025 $8.922M $363.706M $11.949M $-260.701M $115.85M $356.417M
Q4-2024 $1.847B $253.995M $31.791M $-183.066M $100.819M $250.202M
Q3-2024 $30.556M $248.027M $-38.533M $-551.711M $-341.401M $244.111M

Five-Year Company Overview

Income Statement

Income Statement Pinterest’s revenue has grown steadily over the past several years, with 2024 marking another step up in scale. The company has shifted from a pattern of small operating losses and modest profits to clearly positive operating earnings again in 2024, suggesting better cost control and more efficient monetization of its user base. Gross profitability remains strong, reflecting the attractive economics of a digital, advertising-led model. The jump in reported net income in 2024 is far larger than the improvement in the core business alone would imply, which hints at meaningful one‑time or non-operating items boosting the bottom line. Overall, the trend points to a business that has moved past its earlier profitability growing pains, but investors should distinguish between recurring operating performance and any extraordinary boosts in recent results.


Balance Sheet

Balance Sheet The balance sheet looks conservative and supportive of long-term investment. Total assets and shareholder equity have expanded over time, showing accumulated retained value and reinvestment in the business. The company holds a sizable cash position relative to its modest level of debt, leaving it in a net cash position rather than highly leveraged. This gives Pinterest a financial cushion to weather advertising cycles, continue investing in product and technology, and potentially pursue strategic initiatives without depending heavily on outside financing. Overall, financial risk from the balance sheet appears relatively low compared with many peers in digital media and advertising.


Cash Flow

Cash Flow Pinterest generates solid and improving cash flow from its operations. Operating cash flow has grown consistently, and free cash flow sits close to that level because capital spending needs are relatively light. This pattern is typical of an asset‑light, software-heavy business model, where most costs run through the income statement rather than large physical investments. The company’s ability to convert a meaningful portion of its revenue into cash after investments is a key strength, giving it flexibility to fund R&D, marketing, and potential acquisitions while still maintaining a healthy cash buffer.


Competitive Edge

Competitive Edge Pinterest occupies a differentiated niche between social media and search: it is a visual discovery and planning platform where users come with clear intent to find ideas and often to shop. This intent-based use case, combined with its curated image boards, creates attractive opportunities for advertisers, especially in categories like home, fashion, beauty, food, and lifestyle. The platform benefits from network effects—more users and more pins improve recommendations and search relevance—which strengthens its data advantage over time. Its brand positioning as a more positive, less toxic environment is another plus for both users and advertisers. However, Pinterest competes in a crowded digital ad market against giants such as Meta, Google, TikTok, and others that are also investing heavily in shoppable content and visual search. Its user scale and engagement are smaller than those giants, and it must continuously prove its value to advertisers to defend and grow its share of budgets, especially during periods of macroeconomic or advertising softness.


Innovation and R&D

Innovation and R&D Innovation is a central part of Pinterest’s strategy, with a strong focus on visual search, personalization, and commerce. Tools like Pinterest Lens and its recommendation engine rely on advanced computer vision and AI models trained on a unique, human‑curated dataset of images and user “tastes.” This creates a personalized discovery experience that is difficult for new entrants to replicate. The company is also pushing deeper into shoppable experiences with features like shoppable pins, collages, and shopping-oriented creator tools, aiming to move users smoothly from inspiration to purchase. Recent initiatives include greater use of proprietary AI and generative AI to improve recommendations, automate ad creation, and tailor user experiences, as well as specialized programs for advertisers to test new ad formats and automation tools. A key strategic focus is capturing the behavior of younger users, particularly Gen Z, through more video, interactive content, and creator monetization. The main risk is execution: Pinterest must keep innovating fast enough to stay ahead while managing content quality, privacy, and regulatory challenges that affect data-driven advertising and AI.


Summary

Pinterest today looks like a more mature and financially disciplined version of the company that went public a few years ago. Revenue has grown steadily, profitability has improved after a period of volatility, and cash generation is strong relative to the capital needs of the business. The balance sheet is robust, with plenty of cash and limited debt, giving the company room to invest through economic cycles. Strategically, Pinterest’s edge lies in its visual discovery experience, high user intent, and relatively positive brand environment, which together support a differentiated position in the digital advertising and social commerce ecosystem. At the same time, the company operates in a fiercely competitive, fast-changing market dominated by much larger platforms, and its results remain tied to overall advertising conditions. Future performance will largely depend on how effectively Pinterest turns its AI capabilities, shoppable features, and growing appeal to younger users into sustained, high-quality revenue and profit growth while preserving the strengths of its brand and user experience.