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Playboy, Inc. is a Los Angeles-based media and lifestyle company founded in 1953, connecting consumers globally through products, services, and experiences in sexual wellness, style, gaming, and beauty, with its flagship magazine focusing on enter...

Launched in late 2025 with Fire Brands, this line of low-sugar, five-flavor energy drinks featuring the Playboy Rabbit Head logo targets Gen Z consumers, leveraging licensing to expand the brand into new product categories.
| Icon | PRODUCT | Q3-2025 | Q4-2025 | Q1-2026 | Q2-2026 |
|---|---|---|---|---|---|
![]() | Trademark Licensing | $350.5M | $0 ▼ | $332.6M ▲ | $322.6M ▼ |
![]() | Consumer Products | $16.39M | $38.12M ▲ | $18.9M ▼ | $19.68M ▲ |
| Map | REGION | Q3-2025 | Q4-2025 | Q1-2026 | Q2-2026 |
|---|---|---|---|---|---|
![]() | UNITED STATES | $9.27M | $12.07M ▲ | $10.57M ▼ | $9.67M ▼ |
![]() | AUSTRALIA | $6.9M | $8.78M ▲ | $7.13M ▼ | $7.99M ▲ |
![]() | LUXEMBOURG | $5M | $5M | $5M | $5M |
![]() | CHINA | $3.13M | $3.13M ▲ | $3.01M ▼ | $3.02M ▲ |
![]() | Other Countries | $1.95M | $2.04M ▲ | $1.67M ▼ | $2.09M ▲ |
Overall rating: C-
| PEER | PRICE | |
|---|---|---|
FNKO | $7.10 | COMPARE |
FOSL | $5.35 | COMPARE |
COOK | $55.86 | COMPARE |
CLAR | $3.80 | COMPARE |
AKA | $10.60 | COMPARE |
VRM | $9.18 | COMPARE |
NOMA | $2.13 | COMPARE |
GDHG | $1.31 | COMPARE |