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Philip Morris International Inc. is a global tobacco company focused on delivering a smoke-free future with a diverse portfolio of cigarettes and innovative smoke-free products like heat-not-burn, vapor, and oral nicotine, sold in 71 markets outsi...

IQOS ILUMA, Philip Morris International’s advanced heated tobacco system, uses bladeless induction heating of TEREA SMARTCORE STICKS™ to deliver a consistent, residue-free, smoke-free experience without cleaning.
| Icon | PRODUCT | Q3-2025 | Q4-2025 | Q1-2026 | Q2-2026 |
|---|---|---|---|---|---|
![]() | Combustible Products | $6.4B | $6.01B ▼ | $5.77B ▼ | $6.55B ▲ |
![]() | ReducedRisk Products | $4.45B | $4.35B ▼ | $4.38B ▲ | $4.64B ▲ |
| Map | REGION | Q1-2025 | Q2-2025 | Q3-2025 | Q4-2025 |
|---|---|---|---|---|---|
![]() | EA AU PMI GTR Segment | — | — | $1.77B | $4.86B ▲ |
![]() | European Union | $3.56B | $4.23B ▲ | $4.72B ▲ | $4.6B ▼ |
![]() | SSEA CIS MEA Segment | $2.74B | $2.93B ▲ | $3.27B ▲ | $3.11B ▼ |
![]() | East Asia And Australia | $1.73B | $1.71B ▼ | — | — |
![]() | Americas Segment | $1.27B | $1.27B ▲ | $1.08B ▼ | $1.23B ▲ |
Overall rating: C+
| PEER | PRICE | |
|---|---|---|
KO | $89.66 | COMPARE |
PG | $143.76 | COMPARE |
PEP | $141.07 | COMPARE |
BUD | $80.13 | COMPARE |
UL | $65.07 | COMPARE |
BTI | $56.13 | COMPARE |
MO | $68.65 | COMPARE |
RLX | $1.83 | COMPARE |