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PRI

Primerica, Inc.

PRI

Primerica, Inc. NYSE
$257.32 -0.33% (-0.85)

Market Cap $8.21 B
52w High $304.49
52w Low $230.98
Dividend Yield 4.16%
P/E 11.82
Volume 55.91K
Outstanding Shares 31.92M

Income Statement

Period Revenue Operating Expense Net Income Net Profit Margin Earnings Per Share EBITDA
Q3-2025 $839.773M $93.24M $206.793M 24.625% $6.36 $281.977M
Q2-2025 $793.274M $95.731M $178.344M 22.482% $5.41 $245.747M
Q1-2025 $804.843M $104.342M $169.051M 21.004% $5.06 $232.093M
Q4-2024 $788.11M $92.116M $167.071M 21.199% $4.97 $228.905M
Q3-2024 $774.129M $89.705M $164.373M 21.233% $4.84 $265.266M

Balance Statement

Period Cash & Short-term Total Assets Total Liabilities Total Equity
Q3-2025 $1.749B $14.848B $12.552B $2.296B
Q2-2025 $1.698B $14.83B $12.522B $2.308B
Q1-2025 $1.728B $14.589B $12.333B $2.256B
Q4-2024 $1.683B $14.582B $12.323B $2.259B
Q3-2024 $3.545B $14.815B $12.868B $1.947B

Cash Flow Statement

Period Net Income Cash From Operations Cash From Investing Cash From Financing Net Change Free Cash Flow
Q3-2025 $206.792M $202.892M $-15.34M $-162.893M $23.657M $215.15M
Q2-2025 $178.344M $162.576M $-1.719M $-167.305M $-3.874M $159.04M
Q1-2025 $169.051M $197.466M $-98.752M $-161.44M $-62.749M $188.744M
Q4-2024 $167.071M $270.64M $-50.68M $-79.365M $137.679M $268.06M
Q3-2024 $164.373M $207.266M $-125.061M $-160.243M $-77.15M $193.222M

Revenue by Products

Product Q4-2024Q1-2025Q2-2025Q3-2025
Investment And Savings Products Segment Revenues
Investment And Savings Products Segment Revenues
$290.00M $290.00M $300.00M $320.00M
Term Life Insurance Segment Revenues
Term Life Insurance Segment Revenues
$450.00M $460.00M $440.00M $460.00M
Corporate and Other
Corporate and Other
$50.00M $60.00M $0 $0

Five-Year Company Overview

Income Statement

Income Statement Primerica’s revenue has trended steadily upward over the last five years, showing a business that continues to grow rather than one stuck in place. Earnings per share have climbed strongly over that period as well, even though the most recent year showed a step down from the prior year’s peak. That suggests the core franchise is healthy, but profitability is no longer expanding as quickly as before, likely due to higher costs, mix shifts, or more competitive pressure. Overall, it looks like a mature, profitable business with room to grow, but with margins that investors should watch rather than assume will keep improving on their own.


Balance Sheet

Balance Sheet The balance sheet looks generally conservative and stable. Total assets have been broadly flat, which is typical for an established insurer not chasing aggressive expansion. Debt levels have stayed fairly steady and do not appear to be climbing in a worrying way, while shareholders’ equity has edged higher over time. This combination points to a company that has not overleveraged itself and seems to prioritize financial stability over rapid balance-sheet-driven growth.


Cash Flow

Cash Flow Cash generation is a clear strength. Operating cash flow has gradually increased over the period, and free cash flow closely follows it, which is what you want to see. Capital spending needs are relatively low and stable, consistent with a capital-light, distribution-driven model. The picture is of a business that reliably converts its operations into cash and has flexibility to return capital or reinvest without stretching its finances.


Competitive Edge

Competitive Edge Primerica’s main edge is its very large, hard-to-replicate sales force focused on middle-income families, a segment many traditional financial firms serve only loosely. Its direct-selling, multi-level structure creates deep local reach and strong referral networks, though it also brings ongoing reputational and regulatory scrutiny. The company’s emphasis on financial education, simple products, and the “buy term and invest the difference” philosophy differentiates it from more complex, product-heavy insurers. Competition from digital-first insurers, investment platforms, and traditional life companies remains real, but Primerica’s community-based, relationship model gives it a distinct lane if it can keep its sales force productive and well supported.


Innovation and R&D

Innovation and R&D Innovation at Primerica is less about breakthrough technology and more about steadily upgrading tools that make its representatives more effective. The company has built a fairly comprehensive digital ecosystem—online portals, mobile apps, digital application tools, and integrated CRM systems—that streamline sales, underwriting, and client follow-up. On the client side, self-service portals and apps increase transparency and convenience, reinforcing trust and engagement. Recent term-life product launches and an emphasis on growing the investment and savings segment show product innovation aimed at simplicity and speed rather than complexity. The key risk is that these are mostly incremental improvements, so Primerica must keep pace with faster-moving fintech and insurtech players to avoid falling behind on user experience and data-driven personalization.


Summary

Taken together, Primerica appears to be a steady grower rather than a boom-or-bust story. Revenues and earnings have risen meaningfully over several years, though profit growth has cooled from its peak, which makes cost control and mix management important watchpoints. The balance sheet is solid and not overburdened by debt, and cash flows are strong and consistent, reflecting a capital-light, distribution-centric model. Its competitive strength is rooted in a large field force, focus on middle-income households, and a clear, education-led product philosophy—advantages that are difficult but not impossible for rivals to attack. Innovation is continuous and practical, centered on digital tools and process efficiency rather than flashy R&D, which fits the business but requires ongoing investment to stay competitive. Overall, the company looks like a durable franchise whose future path will depend on sustaining sales force productivity, navigating regulation, and keeping its technology and client experience up to modern standards.