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PRPL

Purple Innovation, Inc.

PRPL

Purple Innovation, Inc. • NASDAQ
$0.79 ▲ 1.14% (+0.01)
Market Cap $85.59 M
52w High $1.29
52w Low $0.56
Dividend Yield 0%
P/E -1.52
Volume 155.05K
Outstanding Shares 108.25M

Income Statement

Period Revenue Operating Expense Net Income Net Profit Margin Earnings Per Share EBITDA
Q3-2025 $118.766M ▲ $62.977M ▲ $-11.72M ▲ -9.868% ▲ $-0.11 ▲ $6.286M ▲
Q2-2025 $105.1M ▲ $51.922M ▼ $-17.345M ▲ -16.503% ▲ $-0.16 ▲ $-5.029M ▲
Q1-2025 $104.171M ▼ $55.525M ▼ $-19.137M ▼ -18.371% ▼ $-0.18 ▼ $-9.311M ▼
Q4-2024 $128.975M ▲ $62.973M ▼ $-8.479M ▲ -6.574% ▲ $-0.08 ▲ $3.764M ▲
Q3-2024 $118.598M $82.006M $-39.228M -33.076% $-0.36 $-20.226M

Balance Statement

Period Cash & Short-term Total Assets Total Liabilities Total Equity
Q3-2025 $32.358M ▼ $302.121M ▼ $329.028M ▲ $-26.939M ▼
Q2-2025 $34.248M ▲ $303.788M ▲ $319.367M ▲ $-15.639M ▼
Q1-2025 $21.627M ▼ $293.772M ▼ $292.442M ▲ $1.34M ▼
Q4-2024 $29.011M ▲ $307.845M ▼ $287.636M ▲ $20.198M ▼
Q3-2024 $23.399M $309.273M $281.26M $27.967M

Cash Flow Statement

Period Net Income Cash From Operations Cash From Investing Cash From Financing Net Change Free Cash Flow
Q3-2025 $-11.748M ▲ $-968K ▲ $-922K ▲ $0 ▼ $-1.89M ▼ $-1.822M ▲
Q2-2025 $-17.371M ▲ $-3.992M ▲ $-3M ▼ $19.613M ▲ $12.621M ▲ $-6.812M ▲
Q1-2025 $-19.166M ▼ $-23.07M ▼ $-2.144M ▼ $17.83M ▲ $-7.384M ▼ $-25.472M ▼
Q4-2024 $-8.511M ▲ $6.761M ▲ $-1.149M ▼ $0 $5.612M ▲ $5.612M ▲
Q3-2024 $-39.31M $1.119M $-1.128M $0 $-9K $-9K

Revenue by Products

Product Q4-2023Q1-2024Q2-2024Q3-2024
Product
Product
 $140.00M ▲$120.00M ▼$240.00M ▲$120.00M ▼

Five-Year Company Overview

Income Statement

Income Statement Revenue peaked a few years ago and has been drifting down since, which suggests growth has stalled and the brand is still working through demand or distribution issues. Profitability has been inconsistent: the company briefly approached break-even earlier in the period, but has since fallen back into steady losses. Gross profit has compressed from earlier, healthier levels, though the most recent year shows a small improvement in margin quality even on slightly lower sales, hinting that pricing, mix, or cost control may be starting to help. Overall, this is a business with a clearly differentiated product but without yet having a consistently profitable income statement to match.

Balance Sheet

Balance Sheet The balance sheet has weakened over time. Total assets have shrunk from earlier highs, cash has come down and then flattened at a modest level, and the company now operates with a relatively thin equity cushion. Debt sits at a meaningful level for a business of this size, and the erosion of equity suggests that cumulative losses have eaten into the company’s capital base. This combination points to limited financial flexibility and makes future performance and access to funding more important to watch.

Cash Flow

Cash Flow The core business has been using, not generating, cash in most recent years. Operating cash flow has been consistently negative, though the latest year does show a noticeable improvement in the size of the outflow. Management has responded by scaling back investment spending, which helps reduce cash burn but also limits how aggressively the company can invest in growth and infrastructure. Free cash flow is still negative, meaning the company is not yet self-funding and remains sensitive to any setbacks in sales or margins.

Competitive Edge

Competitive Edge Purple occupies a differentiated niche in a very crowded mattress and comfort-products market. Its patented GelFlex Grid and related technologies clearly set its products apart from traditional memory foam and springs, giving it a unique selling point around comfort, cooling, and durability. The brand has strong recognition online and uses a mix of direct-to-consumer, its own stores, and retail partners, which broadens its reach. At the same time, it competes against large, well-funded incumbents and a flood of online mattress brands, many of which compete heavily on price and promotions. Purple’s edge is more about product uniqueness and branding than scale or cost, which can be powerful but also leaves less room for error when overall demand softens.

Innovation and R&D

Innovation and R&D Innovation is a clear bright spot. The GelFlex Grid, new DreamLayer technology, and extensions into pillows, seat cushions, and other comfort products show a consistent pattern of product development around a core technology. Management’s “Path to Premium” strategy and higher-end lines like the Rejuvenate series indicate a push to use innovation to trade customers up and improve margins. Early moves toward sensor-enabled “smart” beds suggest Purple is watching long-term trends in sleep tracking and health. The key question is not whether the company can innovate, but whether it can convert that innovation into durable pricing power, higher average selling prices, and steadier, profitable demand.

Summary

Purple combines strong product innovation and a recognizable brand with a financial profile that is still under strain. Sales have cooled from earlier highs, margins have been squeezed, and the company has yet to show consistently positive earnings or cash flow. The balance sheet is now relatively thin, with modest cash, meaningful debt, and limited equity, which raises the stakes on achieving a turnaround in profitability and cash generation. On the positive side, its patented technology, differentiated comfort experience, and omni-channel presence provide a foundation for potential recovery if execution improves. The next phase for Purple will likely be defined by how well it can align its innovative product pipeline and premium strategy with disciplined cost control and capital management to create a more stable, sustainable financial profile.

NEWS

November 4, 2025 · 4:05 PM UTC

Purple Innovation Reports Third Quarter 2025 Results

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October 29, 2025 · 4:05 PM UTC

Purple Innovation to Report Third Quarter 2025 Results on November 4, 2025

Read more