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PRU

Prudential Financial, Inc.

PRU

Prudential Financial, Inc. • NYSE
$108.25 ▲ 0.26% (+0.28)
Market Cap $38.25 B
52w High $129.81
52w Low $90.38
Dividend Yield 5.40%
P/E 14.83
Volume 792.33K
Outstanding Shares 353.37M

Income Statement

Period Revenue Operating Expense Net Income Net Profit Margin Earnings Per Share EBITDA
Q3-2025 $17.95B ▲ $3.755B ▲ $1.431B ▲ 7.972% ▲ $4.03 ▲ $1.638B ▲
Q2-2025 $13.804B ▲ $3.513B ▲ $533M ▼ 3.861% ▼ $1.49 ▼ $1.222B ▲
Q1-2025 $13.537B ▲ $3.295B ▼ $707M ▲ 5.223% ▲ $1.96 ▲ $759M ▲
Q4-2024 $12.645B ▼ $3.475B ▼ $-57M ▼ -0.451% ▼ $-0.16 ▼ $-96M ▼
Q3-2024 $19.533B $3.543B $448M 2.294% $1.24 $512M

Balance Statement

Period Cash & Short-term Total Assets Total Liabilities Total Equity
Q3-2025 $71.398B ▲ $776.302B ▲ $741.487B ▲ $32.094B ▲
Q2-2025 $70.946B ▲ $758.952B ▲ $725.836B ▲ $30.582B ▲
Q1-2025 $70.92B ▲ $739.262B ▲ $707.04B ▲ $29.883B ▲
Q4-2024 $66.393B ▼ $735.587B ▼ $705.461B ▼ $27.872B ▼
Q3-2024 $68.093B $760.294B $727.719B $30.416B

Cash Flow Statement

Period Net Income Cash From Operations Cash From Investing Cash From Financing Net Change Free Cash Flow
Q3-2025 $1.518B ▲ $4.296B ▲ $-9.242B ▼ $5.727B ▲ $823M ▲ $4.296B ▲
Q2-2025 $566M ▼ $1.162B ▲ $-5.828B ▼ $5.149B ▼ $597M ▲ $1.162B ▲
Q1-2025 $742M ▲ $-2.506B ▼ $-5.465B ▲ $5.499B ▲ $-2.416B ▼ $-2.506B ▼
Q4-2024 $73M ▼ $2.322B ▲ $-7.301B ▼ $3.42B ▼ $-1.708B ▼ $2.322B ▲
Q3-2024 $451M $1.105B $-5.7B $7.429B $3.097B $1.105B

Revenue by Products

Product Q3-2024Q4-2024Q2-2025Q3-2025
Group Insurance
Group Insurance
 $1.64Bn ▲$3.15Bn ▲$1.69Bn ▼$1.69Bn ▲
Individual Life
Individual Life
 $1.55Bn ▲$3.07Bn ▲$1.49Bn ▼$1.56Bn ▲
Retirement
Retirement
 $10.78Bn ▲$9.79Bn ▼$3.51Bn ▼$5.75Bn ▲

Five-Year Company Overview

Income Statement

Income Statement Prudential’s revenue has been somewhat up and down over the last five years, reflecting the usual swings in markets, interest rates, and policyholder behavior, but has recently grown again after a softer period. Profitability has also been cyclical: the company moved from a loss a few years ago back to solid, but not spectacular, earnings in the last two years. The pattern suggests a business that is sensitive to market conditions but capable of bouncing back when markets and rates move in its favor. Overall, current results look healthy, yet the history reminds us that earnings for a life insurer can be quite volatile from year to year.

Balance Sheet

Balance Sheet The balance sheet shows a very large asset base, as expected for a global life insurer managing policyholder funds and investments. Debt levels have been fairly steady, indicating no obvious surge in borrowing, while cash holdings have remained reasonably stable and comfortable. Reported equity dropped sharply earlier in the period and then leveled out, a sign of how accounting for markets, interest rates, and actuarial assumptions can move reported net worth even when the underlying franchise remains intact. In simple terms, the balance sheet looks robust but accounting-driven swings are part of the story and can make headline figures look more dramatic than the underlying business change.

Cash Flow

Cash Flow Cash generation from the core business has been consistently positive and solid across the period, even in years when accounting earnings looked weak. Free cash flow has largely tracked operating cash flow, reflecting the low need for heavy physical investment in a financial services model. This steady cash profile is a key strength, as it underpins the ability to support obligations, invest in growth, and return capital when appropriate. The contrast between smoother cash flows and bumpier earnings highlights how non-cash items can distort the income statement in insurance.

Competitive Edge

Competitive Edge Prudential benefits from a long-standing brand associated with safety and reliability, which is particularly valuable in life insurance where trust is critical. Its broad distribution network—spanning agents, intermediaries, and direct channels—gives it reach across customer segments and geographies. The large asset management arm, PGIM, adds scale, diversification, and a meaningful stream of fee-based income that is less tied to traditional insurance risk. Deep actuarial and risk-management capabilities form an additional layer of advantage, helping with complex product design and long-term risk control. The main challenges are fierce competition from global peers, pressure on fees and margins, and sensitivity to interest-rate cycles and regulatory change.

Innovation and R&D

Innovation and R&D Innovation at Prudential is focused on practical technology that improves underwriting, claims, distribution, and customer experience rather than on classic “lab-style” R&D. The company is leaning heavily into artificial intelligence and data analytics to speed up underwriting, sharpen longevity and risk models, detect fraud, and personalize engagement. Digital platforms like the Pulse app and PRUServices portal are designed to deepen customer relationships and simplify policy management, while workplace solutions like OneLeave aim to streamline complex benefits processes. Partnerships, especially the AI Lab with Google Cloud and ventures through PruVen Capital, give Prudential access to cutting-edge insurtech, fintech, and healthtech ideas without shouldering all the development risk internally. The key execution risk is integrating these technologies smoothly into a highly regulated, legacy-heavy business without disrupting reliability.

Summary

Overall, Prudential looks like a mature, globally relevant life insurer that combines a resilient, cash-generative core with a growing layer of technology-driven innovation. Financial performance has been uneven at times, particularly around periods of market stress, but has recently normalized to solid profitability with strong underlying cash flow. The balance sheet and scale position it well to absorb shocks, though reported equity and earnings can swing meaningfully with markets and actuarial assumptions. Its competitive edge rests on brand, distribution, risk expertise, and the scale of its asset management arm, now being reinforced by AI, digital tools, and strategic partnerships. Key things to monitor include how well it manages earnings volatility, navigates interest-rate and regulatory shifts, and turns its technology investments—especially AI and emerging-market digital distribution—into durable, profitable growth without adding undue risk.

NEWS

November 28, 2025 · 4:18 PM UTC

PGIM Closed-End Funds Declare Distributions for December 2025, January and February 2026

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November 19, 2025 · 6:00 AM UTC

Prudential Advisors accelerates momentum in 2025, welcoming experienced financial advisors and expanding its national footprint

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November 18, 2025 · 8:05 AM UTC

Prismic Life Announces Close of US$1.3B Capital Raise

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November 17, 2025 · 4:05 PM UTC

Prudential Financial Announces Tina Madon as Global Head of Investor Relations

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November 4, 2025 · 4:18 PM UTC

Prudential Financial Declares Quarterly Dividend on Common Stock

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