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PSQH

PSQ Holdings, Inc.

PSQH

PSQ Holdings, Inc. • NYSE
$1.30 ▲ 1.56% (+0.02)
Market Cap $60.20 M
52w High $7.77
52w Low $1.23
Dividend Yield 0%
P/E -0.96
Volume 302.40K
Outstanding Shares 46.31M

Income Statement

Period Revenue Operating Expense Net Income Net Profit Margin Earnings Per Share EBITDA
Q3-2025 $4.405M ▼ $12.65M ▲ $-11.983M ▼ -272.038% ▼ $-0.26 ▼ $-7.379M ▼
Q2-2025 $7.083M ▲ $11.766M ▼ $-8.366M ▼ -118.116% ▼ $-0.18 ▼ $-5.815M ▼
Q1-2025 $6.75M ▼ $15.629M ▼ $-4.447M ▲ -65.89% ▲ $-0.1 ▲ $-2.36M ▲
Q4-2024 $7.208M ▲ $16.502M ▲ $-20.738M ▼ -287.695% ▲ $-0.66 ▼ $-18.813M ▼
Q3-2024 $3.207M $13.364M $-13.138M -409.6% $-0.41 $-6.919M

Balance Statement

Period Cash & Short-term Total Assets Total Liabilities Total Equity
Q3-2025 $10.605M ▼ $58.827M ▼ $43.936M ▲ $14.891M ▼
Q2-2025 $20.577M ▼ $65.455M ▼ $43.004M ▲ $22.451M ▼
Q1-2025 $28.04M ▼ $66.154M ▼ $40.129M ▼ $26.026M ▼
Q4-2024 $36.324M ▲ $74.894M ▲ $48.044M ▲ $26.85M ▲
Q3-2024 $4.709M $44.246M $39.843M $4.403M

Cash Flow Statement

Period Net Income Cash From Operations Cash From Investing Cash From Financing Net Change Free Cash Flow
Q3-2025 $-10.047M ▼ $-6.083M ▼ $-3.017M ▼ $552.209K ▲ $-9.853M ▼ $0 ▲
Q2-2025 $-8.366M ▼ $-4.853M ▲ $-2.891M ▼ $351.7K ▲ $-7.393M ▲ $-4.853M ▲
Q1-2025 $-4.447M ▲ $-6.432M ▲ $-1.808M ▲ $-72.876K ▼ $-8.313M ▼ $-8.195M ▼
Q4-2024 $-20.74M ▼ $-7.001M ▲ $-2.07M ▼ $39.985M ▲ $30.914M ▲ $-7.001M ▲
Q3-2024 $-13.138M $-10.188M $-1.002M $9.115M $-2.074M $-11.229M

Revenue by Products

Product Q3-2024Q4-2024Q1-2025Q2-2025
Brands
Brands
 $0 ▲$10.00M ▲$0 ▼$0 ▲
Marketplace
Marketplace
 $0 ▲$0 ▲$0 ▲$0 ▲

Five-Year Company Overview

Income Statement

Income Statement PSQ Holdings is still in a very early, “build-out” stage. Revenue exists but is tiny, especially compared with its operating costs. Losses from operations and at the net income level have been growing as the company spends to build its marketplace, brands, and fintech capabilities. Per‑share losses have become larger over time since the SPAC listing, reflecting higher spending and a small revenue base. In plain terms: the business is still very much in investment mode, far from break-even, and heavily reliant on future growth to justify current expense levels.

Balance Sheet

Balance Sheet The balance sheet is small and simple. Assets are modest and largely made up of cash, with only a thin layer of equity. Debt has appeared more recently, which slightly increases financial risk but is not yet large in absolute terms. There is no deep cushion here: the company has enough resources to keep building in the near term, but not a fortress balance sheet, so future funding needs are a key consideration if losses continue.

Cash Flow

Cash Flow Cash flow mirrors the income statement: the company regularly spends more cash than it brings in from operations. Free cash flow is negative and closely tracks operating cash burn because capital spending is minimal. That means most cash out the door is for people, product development, marketing, and platform growth rather than heavy equipment. The burn rate is modest in absolute dollars but very high relative to revenue, so continued access to capital will matter if the growth plan takes longer than expected.

Competitive Edge

Competitive Edge PSQ is trying to build a differentiated position by serving a specific, values-driven audience that feels underserved by mainstream tech and finance. Its marketplace, BNPL service, and in‑house brands are all aimed at a conservative, “shop your values” customer. This creates a potential network effect: the more aligned buyers and merchants join, the more attractive the platform becomes to both sides. At the same time, the company is tiny compared with large e‑commerce and payments players, and it operates in politically sensitive and sometimes higher‑risk categories such as firearms and conservative media. That niche focus is both its biggest strength (loyal community, clear identity) and a key risk (limited addressable market, reputational and regulatory scrutiny).

Innovation and R&D

Innovation and R&D Innovation here is less about raw technology breakthroughs and more about smart packaging of existing tech for a distinct community. The company is: - Building a curated marketplace around shared values, with a single-cart, multi‑merchant experience. - Developing specialized BNPL financing (Credova) for outdoor and firearms markets that are often underserved by traditional lenders. - Expanding in‑house brands like EveryLife and related product lines, using marketplace insight to launch targeted products. - Moving its infrastructure to Rumble Cloud to support a “cancel‑resistant” tech stack. - Working toward a full‑stack fintech platform, including private‑label cards and possibly stablecoin and digital asset integration. These steps, if executed well, could deepen merchant and customer loyalty. But they also add execution complexity and regulatory risk, especially around payments, lending, crypto, and sensitive product categories.

Summary

PSQ Holdings is a very early-stage, niche technology and fintech platform built around a “parallel economy” concept. Financially, it has tiny revenues, growing operating losses, and steady cash burn, backed by a small but mostly cash-based balance sheet and some emerging debt. Strategically, it is trying to turn shared political and cultural values into a defensible moat through a curated marketplace, specialized financing, and owned brands. The opportunity lies in converting that engaged community into a sustainable, scaled business; the main risks are its small size, ongoing losses, concentrated niche, and the regulatory and reputational complexity of its chosen markets and payment innovations.

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