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RGR

Sturm, Ruger & Company, Inc.

RGR

Sturm, Ruger & Company, Inc. • NYSE
$30.12 ▼ -0.03% (-0.01)
Market Cap $480.24 M
52w High $48.21
52w Low $28.33
Dividend Yield 1.59%
P/E 215.14
Volume 138.50K
Outstanding Shares 15.94M

Income Statement

Period Revenue Operating Expense Net Income Net Profit Margin Earnings Per Share EBITDA
Q3-2025 $126.766M ▼ $22.639M ▼ $1.582M ▲ 1.248% ▲ $0.1 ▲ $3.48M ▲
Q2-2025 $132.491M ▼ $25.862M ▲ $-17.226M ▼ -13.002% ▼ $-1.05 ▼ $-13.794M ▼
Q1-2025 $135.738M ▼ $21.423M ▼ $7.768M ▼ 5.723% ▼ $0.47 ▼ $8.472M ▼
Q4-2024 $145.775M ▲ $21.777M ▲ $10.477M ▲ 7.187% ▲ $0.62 ▲ $18.166M ▲
Q3-2024 $122.287M $18.93M $4.738M 3.874% $0.28 $11.093M

Balance Statement

Period Cash & Short-term Total Assets Total Liabilities Total Equity
Q3-2025 $80.838M ▼ $342.32M ▼ $62.689M ▲ $279.631M ▼
Q2-2025 $101.353M ▼ $349.535M ▼ $60.202M ▲ $289.333M ▼
Q1-2025 $108.341M ▲ $379.003M ▼ $57.522M ▼ $321.481M ▲
Q4-2024 $105.481M ▲ $384.034M ▲ $64.452M ▲ $319.582M ▲
Q3-2024 $95.977M $373.454M $58.509M $314.945M

Cash Flow Statement

Period Net Income Cash From Operations Cash From Investing Cash From Financing Net Change Free Cash Flow
Q3-2025 $1.582M ▲ $12.888M ▼ $-7.579M ▼ $-12.503M ▲ $-7.194M ▼ $6.998M ▼
Q2-2025 $-17.226M ▼ $14.732M ▲ $8.458M ▲ $-16.098M ▼ $7.092M ▲ $9.11M ▼
Q1-2025 $7.768M ▼ $11.145M ▼ $2.168M ▲ $-7.161M ▼ $6.152M ▲ $10.021M ▼
Q4-2024 $10.477M ▲ $20.021M ▲ $-10.623M ▼ $-6.892M ▲ $2.506M ▲ $16.396M ▲
Q3-2024 $4.738M $9.398M $3.253M $-12.282M $369K $2.616M

Revenue by Products

Product Q3-2023Q4-2023Q2-2025Q3-2025
Firearms Member
Firearms Member
 $120.00M ▲$130.00M ▲$130.00M ▲$130.00M ▲
Unaffiliated Castings Member
Unaffiliated Castings Member
 $0 ▲$0 ▲$0 ▲$0 ▲

Five-Year Company Overview

Income Statement

Income Statement Ruger’s sales and profits have clearly come off their pandemic-era peak and then leveled out. Revenue has slipped from the surge years and has been broadly flat in the most recent two years, while profit margins have narrowed. Earnings per share have stepped down each year since 2021, showing that the business is still profitable but operating in a more normal—and tougher—demand environment. Overall, the income statement tells a story of a cyclical comedown from unusually strong years rather than a collapse, but with less room for error on costs and pricing than before.

Balance Sheet

Balance Sheet The balance sheet looks conservative and simple. The company carries no debt, and shareholders’ equity makes up most of the capital structure, which reduces financial risk. Total assets have hovered in a moderate range, with a bump around the peak demand period and some easing afterward. Cash on hand is not especially large but, paired with no borrowings, suggests a business that relies on its own ongoing cash generation rather than leverage. This structure helps Ruger handle industry swings, though it also means less of an external financial cushion if conditions became very strained.

Cash Flow

Cash Flow Ruger continues to generate positive cash from its operations, even though cash flow has cooled from the very strong levels seen during the demand spike. After funding its regular investment in equipment and facilities, the company still produces free cash flow, though at a lower level than in the boom years. Capital spending has been steady and disciplined, indicating ongoing investment in the business rather than aggressive expansion. Overall, cash flows look solid for a cyclical manufacturer: not spectacular in the latest years, but consistently positive and sufficient to support operations and reinvestment.

Competitive Edge

Competitive Edge Ruger benefits from a long-established brand known for durability, reliability, and value, which gives it a loyal customer base and differentiation in a crowded firearms market. Its expertise in investment casting provides a structural cost and manufacturing advantage, allowing it to produce complex, robust components efficiently. A broad product lineup across rifles, pistols, and revolvers, plus the added Marlin brand, strengthens its presence with both everyday shooters and enthusiasts. A strong distribution network keeps its products widely available. The main competitive challenges are intense industry rivalry, sensitivity to political and regulatory swings, and periods of demand volatility that can quickly tighten margins, even for strong players.

Innovation and R&D

Innovation and R&D Innovation at Ruger is practical and product-focused rather than flashy. The company’s long-term edge in investment casting enables ongoing design tweaks and durable platforms. Recent efforts, such as revitalizing the Marlin lever-action line and launching modular platforms like the RXM pistol, show a strategy of blending classic appeal with modern features and customization. Management emphasizes a steady pipeline of updated models and variants rather than big one-off bets, supported by consistent capital spending on new product development and manufacturing improvements. This approach points to gradual, continuous innovation aimed at keeping core lines relevant and expanding into adjacent niches, rather than transforming the business overnight.

Summary

Ruger today looks like a mature, niche industrial company coming off an exceptional up-cycle. Sales and profits have cooled from their highs and appear to have stabilized at a lower, more normal level, with thinner margins than during the boom. The balance sheet is clean and debt-free, providing resilience, and cash generation remains positive and adequate to fund ongoing investment. Competitively, Ruger’s brand, manufacturing know-how, and distribution relationships create a meaningful but not unassailable moat in a cyclical, politically sensitive industry. Its innovation strategy is steady and incremental, focusing on product refreshes, modular platforms, and the build-out of the Marlin franchise. The key things to watch going forward are how demand trends evolve, how well Ruger protects margins in slower periods, and whether its new products can keep the brand at the forefront of its core segments.

NEWS

November 5, 2025 · 5:05 PM UTC

Sturm, Ruger & Company, Inc. Reports Third Quarter Results

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November 4, 2025 · 5:05 PM UTC

Sturm, Ruger & Company, Inc. to Report Third Quarter Results and File Quarterly Report on Form 10-Q on Wednesday, November 5

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October 22, 2025 · 5:05 PM UTC

Sturm, Ruger & Company, Inc. to Report Third Quarter Results and File Quarterly Report on Form 10-Q on Wednesday, November 5

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October 14, 2025 · 5:05 PM UTC

Sturm, Ruger & Company Adopts Limited Duration Stockholder Rights Plan

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