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SCOR

comScore, Inc.

SCOR

comScore, Inc. • NASDAQ
$6.90 ▲ 2.83% (+0.19)
Market Cap $34.61 M
52w High $10.18
52w Low $4.39
Dividend Yield 0%
P/E -1.27
Volume 5.43K
Outstanding Shares 5.02M

Income Statement

Period Revenue Operating Expense Net Income Net Profit Margin Earnings Per Share EBITDA
Q3-2025 $88.906M ▼ $33.785M ▼ $453K ▲ 0.51% ▲ $-0.86 ▲ $8.45M ▲
Q2-2025 $89.389M ▲ $36.179M ▲ $-9.492M ▼ -10.619% ▼ $-2.73 ▼ $1.965M ▼
Q1-2025 $85.709M ▼ $36.028M ▼ $-3.993M ▼ -4.659% ▼ $-1.66 ▼ $2.628M ▼
Q4-2024 $94.936M ▲ $36.352M ▼ $3.144M ▲ 3.312% ▲ $-0.27 ▲ $14.371M ▲
Q3-2024 $88.479M $96.079M $-60.63M -68.525% $-12.79 $-54.492M

Balance Statement

Period Cash & Short-term Total Assets Total Liabilities Total Equity
Q3-2025 $29.883M ▲ $406.945M ▼ $225.732M ▼ $181.213M ▲
Q2-2025 $25.993M ▼ $415.886M ▼ $437.555M ▲ $-21.669M ▼
Q1-2025 $34.501M ▲ $421.531M ▼ $227.519M ▼ $194.012M ▲
Q4-2024 $29.937M ▲ $430.247M ▲ $438.51M ▲ $-8.263M ▼
Q3-2024 $19.996M $412.462M $415.198M $-2.736M

Cash Flow Statement

Period Net Income Cash From Operations Cash From Investing Cash From Financing Net Change Free Cash Flow
Q3-2025 $453K ▲ $0 ▼ $0 ▲ $0 ▲ $357K ▲ $0 ▼
Q2-2025 $-9.492M ▼ $932K ▼ $-5.741M ▼ $-1.554M ▲ $-4.975M ▼ $787K ▼
Q1-2025 $-3.993M ▼ $9.062M ▲ $-5.651M ▼ $-3.022M ▼ $1.033M ▼ $3.411M ▲
Q4-2024 $3.144M ▲ $-10.036M ▼ $-5.294M ▲ $29.765M ▲ $13.283M ▲ $-15.33M ▼
Q3-2024 $-60.63M $12.537M $-6.648M $-1.182M $5.342M $5.889M

Revenue by Products

Product Q1-2023Q2-2023Q3-2023Q4-2023
Cross Platform Solutions
Cross Platform Solutions
 $40.00M ▲$40.00M ▲$40.00M ▲$40.00M ▲
Digital Ad Solutions
Digital Ad Solutions
 $50.00M ▲$50.00M ▲$50.00M ▲$60.00M ▲

Five-Year Company Overview

Income Statement

Income Statement Comscore’s income statement shows a business that has found a revenue plateau but not yet found consistent profitability. Sales have been essentially flat for several years, suggesting the company has not yet unlocked strong growth despite a changing digital media landscape. Gross margins are decent, meaning the core services still have economic value, but operating costs remain too high relative to revenue, leaving the company with recurring operating and net losses. Profitability briefly approached breakeven a few years ago but has slipped backward, which raises questions about cost discipline and pricing power. The overall picture is of a company with a relevant product set but a business model that has not yet scaled to cover its cost base and generate reliable earnings.

Balance Sheet

Balance Sheet The balance sheet looks stretched. Total assets have been drifting down over time, and the cash cushion is quite thin, leaving limited room to absorb shocks. Debt is not huge in absolute terms, but it matters more because shareholders’ equity has recently turned negative, a sign of accumulated losses and past write-downs. That negative equity is a clear financial red flag: it doesn’t automatically mean distress, but it does mean the company has far less balance sheet flexibility than in prior years. The reverse stock split in late 2023 is another signal that the company has faced sustained market and capital-structure pressure. Overall, financial resilience is modest, and the margin for error is limited.

Cash Flow

Cash Flow Cash flow looks better than the income statement, but only modestly so. The core business has been able to generate small, positive operating cash flow in recent years, helped by non-cash expenses and working capital management. Investment spending is quite light, so free cash flow has hovered around breakeven to slightly positive, which has helped the company get by without heavy new borrowing. However, the combination of thin cash balances, small positive cash flows, and ongoing accounting losses means there is not a comfortable cash buffer. The company seems to be managing day to day, but does not yet have the kind of robust cash generation that would fund aggressive growth or easily de-risk the balance sheet.

Competitive Edge

Competitive Edge Comscore operates in a specialized and strategically important niche: measuring audiences and advertising effectiveness across TV, streaming, web, and mobile. Its key edge is a “big data,” census-first approach that contrasts with older, panel-heavy systems, supported by large datasets from set-top boxes and digital signals. This gives it a credible position as an alternative “currency” to the long-time industry incumbent, particularly for cross-platform and local-market measurement. Acquisitions like Rentrak and Shareablee, and partnerships that expand data access, deepen this moat. At the same time, Comscore is still the challenger, not the default standard, which means it must continually prove its reliability, win renewals, and avoid heavy client concentration. The strategic position is attractive, but the company is fighting from a smaller scale, which adds execution and competitive risk.

Innovation and R&D

Innovation and R&D Innovation is a clear strong point. Comscore has invested heavily in cross-platform measurement, proprietary methodologies like Unified Digital Measurement, and privacy-first tools that fit the post-cookie era. Its AI-powered Data Partner Network, programmatic targeting via Proximic, and products like Campaign Ratings and Content Measurement show a deliberate push to stay ahead of changing media habits and privacy rules. AI is being used not just for marketing buzz, but for real tasks such as predicting audiences, improving targeting, and cleaning large datasets. The risk is that these innovations have not yet translated into strong, profitable growth at the company level. The opportunity is that if industry adoption continues to expand and Comscore becomes a more widely accepted trading currency, these investments could eventually support better margins and more stable revenue.

Summary

Comscore sits at the crossroads of media, advertising, and data science, with technology and product depth that are well aligned with how people actually consume content today. Strategically, it is in the right place: cross-platform measurement, big-data analytics, and privacy-safe targeting are all in demand, and Comscore has real assets and IP in each area. However, the financial picture tells a more cautious story. Revenue has been flat, profitability remains elusive, equity has turned negative, and the cash cushion is thin, even though operating cash flow is modestly positive. In other words, the strategic narrative is stronger than the balance sheet. The key questions going forward are whether Comscore can convert its innovative product set and growing industry acceptance into sustained top-line growth and clear, durable profits, while shoring up its financial position and reducing dependence on a small set of large customers.

NEWS

November 4, 2025 · 4:05 PM UTC

Comscore Reports Third Quarter 2025 Results

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October 21, 2025 · 8:00 AM UTC

Comscore to Announce Third Quarter 2025 Financial Results

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October 1, 2025 · 12:04 PM UTC

Information regarding the redemption by SCOR SE of outstanding €63.6 million undated subordinated notes

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September 29, 2025 · 6:00 AM UTC

Comscore Announces Pivotal Recapitalization Transaction with Preferred Stockholders

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September 16, 2025 · 8:30 AM UTC

Comscore Unveils The Scoreboard: An Interactive Destination Surfacing Consumer Behaviors and Trends Across Multiple Platforms

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