Logo

SGA

Saga Communications, Inc.

SGA

Saga Communications, Inc. • NASDAQ
$11.80 ▲ 0.68% (+0.08)
Market Cap $75.99 M
52w High $14.27
52w Low $10.75
Dividend Yield 1.00%
P/E 236
Volume 6.71K
Outstanding Shares 6.44M

Income Statement

Period Revenue Operating Expense Net Income Net Profit Margin Earnings Per Share EBITDA
Q3-2025 $28.166M ▼ $2.82M ▼ $-532K ▼ -1.889% ▼ $-0.086 ▼ $978K ▼
Q2-2025 $28.229M ▲ $3.327M ▼ $1.128M ▲ 3.996% ▲ $0.18 ▲ $2.887M ▲
Q1-2025 $24.212M ▼ $4.547M ▲ $-1.575M ▼ -6.505% ▼ $-0.25 ▼ $-727K ▼
Q4-2024 $31.395M ▲ $3.489M ▲ $1.269M ▲ 4.042% ▼ $0.2 $2.963M ▼
Q3-2024 $28.118M $3.015M $1.267M 4.506% $0.2 $3.369M

Balance Statement

Period Cash & Short-term Total Assets Total Liabilities Total Equity
Q3-2025 $26.27M ▲ $218.352M ▼ $56.295M ▲ $162.057M ▼
Q2-2025 $24.907M ▼ $218.873M ▼ $55.193M ▼ $163.68M ▲
Q1-2025 $26.97M ▼ $219.305M ▼ $55.745M ▼ $163.56M ▼
Q4-2024 $27.787M ▼ $221.725M ▼ $55.803M ▼ $165.922M ▼
Q3-2024 $28.738M $223.21M $57.218M $165.992M

Cash Flow Statement

Period Net Income Cash From Operations Cash From Investing Cash From Financing Net Change Free Cash Flow
Q3-2025 $-532K ▼ $3.363M ▲ $-485K ▲ $-1.609M ▲ $-15.791M ▼ $2.773M ▲
Q2-2025 $1.128M ▲ $755K ▼ $-1.3M ▼ $-1.611M ▼ $-2.156M ▼ $1.451M ▲
Q1-2025 $-1.575M ▼ $1.364M ▼ $-673K ▲ $-1.604M ▲ $-913K ▲ $668K ▼
Q4-2024 $1.269M ▲ $3.631M ▼ $-1.28M ▼ $-3.408M ▼ $-1.057M ▼ $3.063M ▼
Q3-2024 $1.228M $5.094M $-558K $-11K $4.525M $4.463M

Revenue by Products

Product Q4-2024Q1-2025Q2-2025Q3-2025
Broadcast Advertising Revenue net
Broadcast Advertising Revenue net
 $50.00M ▲$20.00M ▼$20.00M ▲$20.00M ▲
Digital Advertising Revenue
Digital Advertising Revenue
 $10.00M ▲$0 ▼$0 ▲$0 ▲
Other Revenue
Other Revenue
 $0 ▲$0 ▲$0 ▲$0 ▲

Five-Year Company Overview

Income Statement

Income Statement Saga’s revenue has been fairly flat over the past several years, which suggests a mature business without much top-line growth. Profitability has been modest: the company usually earns a small profit, but results swing when advertising conditions soften, as seen in the weaker recent year after a few stronger ones. Margins look thin, so small changes in revenue or costs can have an outsized effect on earnings. Overall, this is a steady but low-growth income profile, with sensitivity to the health of local advertising markets and ongoing cost control needs.

Balance Sheet

Balance Sheet The balance sheet looks conservative. Debt is low relative to the size of the business, and equity finances most of the company, which lowers financial risk. Cash levels have come down from earlier years, reducing the cushion somewhat, but not to worrying levels given the light debt load. Assets and equity have drifted slightly lower, which fits with a company that is not aggressively expanding. In short, the balance sheet appears cautious and stable, but with limited spare resources for big, risky bets.

Cash Flow

Cash Flow Saga consistently generates positive cash from its operations, but the amounts are not large, reflecting its modest profitability. After capital spending, free cash flow has generally been positive, though not by a wide margin. Investment needs appear manageable and lumpy rather than heavy and continuous. The recent softening in operating and free cash flow points to pressure on the underlying business, and highlights that there is less room for error if advertising demand weakens or costs rise unexpectedly.

Competitive Edge

Competitive Edge Saga’s main strength is its deep local presence in mid-sized markets, where its stations often act as key community voices. The decentralized model, with strong local managers and on-air personalities, creates close ties with listeners and local advertisers that are hard for larger, national competitors to replicate. This local moat helps defend market share. The flip side is structural: traditional radio is under long-term pressure from streaming, podcasts, and digital ad platforms, so Saga must work hard just to maintain its position. Its niche is defensible but not immune to broader industry decline.

Innovation and R&D

Innovation and R&D For a traditional broadcaster, Saga is leaning into innovation more than the stereotype suggests. It is using AI to produce station imaging, which can lower costs without replacing local hosts, and it has partnered to put visual content and ads directly onto car dashboards, creating new ways to engage audiences and advertisers. The company is also rebranding itself around integrated radio-plus-digital marketing solutions for local businesses, with an ambitious goal to make digital a majority of revenue over time. The big uncertainty is execution: shifting a legacy radio model into a digitally driven one is complex and will likely involve missteps and learning along the way.

Summary

Saga Communications looks like a cautious, locally entrenched broadcaster facing a classic industry crossroads. Financially, it runs with modest profits, thin but generally positive cash flows, and a conservative balance sheet with low debt. Its core advantage is strong local relationships in mid-sized markets, supported by decentralized decision-making and community-focused programming. At the same time, the long-term headwinds facing traditional radio are real. Management is responding with cost-focused innovations, in-car technology, and a push into integrated digital advertising services. The key story to watch is whether this digital and technology pivot can offset flat legacy revenues and gradually reshape Saga from a traditional radio operator into a broader, higher-margin local media and marketing partner.

NEWS

November 13, 2025 · 9:00 AM UTC

Saga Communications, Inc. Declares a Quarterly Cash Dividend of $0.25 per Share

Read more

October 20, 2025 · 4:15 PM UTC

Saga Communications, Inc. Closes on Sale of 22 Tower Sites

Read more

October 20, 2025 · 9:05 AM UTC

Saga Communications, Inc. Announces Date and Time of 3rd Quarter Earnings Release and Conference Call

Read more

October 7, 2025 · 4:13 PM UTC

Saga Communications, Inc. Announces Investor Conference Presentation

Read more

October 1, 2025 · 4:58 PM UTC

Saga Communications, Inc. Board Refreshment Continues Naming Gregg Sutherland to Board of Directors

Read more