Logo

STFS

Star Fashion Culture Holdings Limited

STFS

Star Fashion Culture Holdings Limited • NASDAQ
$0.15 ▼ -2.37% (-0.00)
Market Cap $2.05 M
52w High $17.91
52w Low $0.12
Dividend Yield 0%
P/E -0.08
Volume 767.55K
Outstanding Shares 13.79M

Income Statement

Period Revenue Operating Expense Net Income Net Profit Margin Earnings Per Share EBITDA
Q2-2025 $4.583M ▼ $531.715K ▼ $-185.457K ▲ -4.047% ▲ $-0.018 ▲ $0
Q1-2025 $4.766M ▼ $553.037K ▲ $-192.894K ▼ -4.047% ▼ $-0.019 ▼ $0 ▼
Q4-2024 $7.677M ▲ $106.693K ▼ $463.621K ▲ 6.039% ▼ $0.038 ▲ $633.125K ▲
Q3-2024 $3.836M ▲ $107.386K ▲ $231.657K ▼ 6.039% ▼ $0.023 ▼ $0 ▼
Q2-2024 $3.763M $97.623K $1.087M 28.878% $0.089 $1.481M

Balance Statement

Period Cash & Short-term Total Assets Total Liabilities Total Equity
Q2-2025 $48.186M $105.745M $43.014M $62.731M
Q1-2025 $48.186M ▲ $105.745M ▲ $43.014M ▲ $62.731M ▲
Q4-2024 $1.253M $59.882M $37.451M $22.43M
Q3-2024 $1.253M ▲ $59.882M ▲ $37.451M ▲ $22.43M ▲
Q2-2024 $204.887K $46.048M $26.963M $19.085M

Cash Flow Statement

Period Net Income Cash From Operations Cash From Investing Cash From Financing Net Change Free Cash Flow
Q2-2025 $-185.457K ▲ $-883.63K ▼ $0 $7.422M ▲ $6.429M ▲ $-434.512K ▲
Q1-2025 $-192.894K ▼ $-451.936K ▼ $0 $3.796M ▲ $0 ▼ $-451.936K ▼
Q4-2024 $463.621K ▲ $17.288K ▲ $0 $128.003K ▲ $143.528K ▲ $0 ▼
Q3-2024 $231.657K ▼ $7.131K ▼ $0 $65.433K ▲ $-28.866K ▼ $7.131K ▲
Q2-2024 $1.087M $985.25K $0 $-963.647K $22.208K $0

Five-Year Company Overview

Income Statement

Income Statement Revenue has been climbing steadily from a very small base, and the company has already moved into consistent profitability, which is unusual for such an early-stage listed firm. Margins appear to be inching higher as the business scales, suggesting some operating leverage: costs are not rising as quickly as revenue. However, the history is short, the absolute size of the business is still tiny, and even small changes in client budgets or project timing could swing results noticeably from year to year. Overall, the trend is positive, but the track record is limited and potentially volatile.

Balance Sheet

Balance Sheet The balance sheet has strengthened, moving from negative to positive equity, which means the company has cleaned up past deficits and now shows a modest cushion of net assets. Total assets have grown but remain small, and reported debt levels are low in absolute terms, pointing to limited financial leverage. The disclosures show essentially no cash, which is likely a rounding or reporting issue, but it does highlight that publicly available balance sheet detail is thin. In practical terms, the company looks lightly geared but also lightly capitalized, so its financial resilience in a downturn is not yet well proven.

Cash Flow

Cash Flow Recent cash flow from operations has turned positive after a period of outflows, aligning with the move into profitability. Free cash flow appears similar to operating cash flow, reflecting a very light investment footprint and minimal capital spending, which is typical for a service and content-focused business. This lean, asset-light model can support cash generation, but it also means growth depends heavily on winning and retaining clients rather than on scaling physical assets. The short record and prior negative cash flows suggest that cash generation could still fluctuate meaningfully with project wins and client demand.

Competitive Edge

Competitive Edge Star Fashion operates in China’s highly crowded and fragmented advertising and content marketing space, where many agencies compete aggressively on price, creativity, and relationships. Its main strengths seem to be an experienced management team, established client relationships, and a one-stop offering that combines campaign planning, offline advertising, and targeted online marketing. This integrated service approach can be attractive to brands that prefer a single partner to coordinate across channels. On the other hand, the company has not highlighted any distinctive proprietary technology or strong structural barriers that clearly protect it from rivals, so its edge likely rests on execution quality, relationships, and reputation, all of which can be challenged over time.

Innovation and R&D

Innovation and R&D Public information points more to service and process innovation than to heavy formal R&D or unique technology. The company emphasizes in-house campaign design, creative content production, and data-informed online targeting, but it has not disclosed notable proprietary software platforms or tools that would clearly differentiate it technologically. Future innovation seems likely to come from refining its integrated online-offline marketing model, expanding into new client industries, and potentially adopting or developing better data and analytics capabilities. For now, its innovation story is more about how it combines and delivers existing marketing methods than about breakthrough tech or patented solutions.

Summary

Star Fashion Culture Holdings is a very small, newly listed advertising and content marketing company that has shown encouraging early signs: rising revenue, improving profitability, and a cleaner balance sheet with modest leverage. Its business model is asset-light and focused on integrated marketing campaigns in China, which supports flexible operations but also leaves results heavily exposed to client spending cycles and competition. The firm’s current advantages seem grounded in management experience, client relationships, and the ability to coordinate offline and online campaigns rather than in unique technology or deep R&D. With only a short financial history and limited disclosure around cash and innovation, the company’s trajectory still carries meaningful uncertainty, and its resilience through tougher market conditions has yet to be tested.