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TBLA

Taboola.com Ltd.

TBLA

Taboola.com Ltd. • NASDAQ
$4.09 ▼ -0.24% (-0.01)
Market Cap $1.18 B
52w High $4.30
52w Low $2.50
Dividend Yield 0%
P/E 51.13
Volume 1.36M
Outstanding Shares 287.97M

Income Statement

Period Revenue Operating Expense Net Income Net Profit Margin Earnings Per Share EBITDA
Q3-2025 $496.764M ▲ $132.514M ▼ $5.244M ▲ 1.056% ▲ $0.02 ▲ $41.506M ▲
Q2-2025 $465.474M ▲ $135.567M ▲ $-4.345M ▲ -0.933% ▲ $-0.014 ▲ $23.749M ▲
Q1-2025 $427.493M ▼ $125.569M ▼ $-8.75M ▼ -2.047% ▼ $-0.03 ▼ $14.42M ▼
Q4-2024 $491.04M ▲ $130.387M ▲ $33.143M ▲ 6.75% ▲ $0.096 ▲ $72.175M ▲
Q3-2024 $433.012M $128.319M $13.358M 3.085% $0.039 $4.558M

Balance Statement

Period Cash & Short-term Total Assets Total Liabilities Total Equity
Q3-2025 $115.475M ▲ $1.529B ▲ $617.884M ▲ $911.462M ▼
Q2-2025 $115.241M ▼ $1.529B ▼ $603.548M ▼ $925.033M ▼
Q1-2025 $216.223M ▼ $1.651B ▼ $642.573M ▼ $1.008B ▼
Q4-2024 $230.363M ▲ $1.719B ▲ $666.752M ▲ $1.052B ▲
Q3-2024 $217.23M $1.663B $651.102M $1.012B

Cash Flow Statement

Period Net Income Cash From Operations Cash From Investing Cash From Financing Net Change Free Cash Flow
Q3-2025 $5.244M ▲ $53.203M ▲ $-6.714M ▲ $-46.476M ▲ $234K ▲ $46.289M ▲
Q2-2025 $-4.345M ▲ $47.397M ▼ $-13.236M ▼ $-138.78M ▼ $-100.982M ▼ $34.161M ▼
Q1-2025 $-8.75M ▼ $48.111M ▼ $-8.261M ▲ $-51.248M ▼ $-10.36M ▼ $36.07M ▼
Q4-2024 $33.143M ▲ $61.935M ▲ $-10.025M ▼ $-37.662M ▼ $9.353M ▼ $51.91M ▲
Q3-2024 $-6.454M $49.772M $-7.016M $-9.741M $35.032M $42.864M

Revenue by Products

Product Q1-2025Q2-2025Q3-2025
Reportable Segment
Reportable Segment
 $430.00M ▲$470.00M ▲$500.00M ▲

Five-Year Company Overview

Income Statement

Income Statement Taboola’s income statement shows a company moving from “scale first” toward more disciplined, profitable growth. Revenue grew steadily for several years, then stepped down in the most recent year, likely reflecting mix shifts and strategic changes rather than a collapse in demand. What matters more is that gross profit has risen and margins have improved, meaning Taboola is keeping more of each dollar it brings in. Operating results have swung from small losses to a modest profit, and net income is now hovering around break-even after a period of losses. This points to better cost control and efficiency, but also highlights that the business is still operating close to the line between profit and loss, so it remains sensitive to swings in the ad market or execution missteps.

Balance Sheet

Balance Sheet The balance sheet looks meaningfully stronger than a few years ago. Total assets and shareholders’ equity have expanded significantly since before the IPO, suggesting that Taboola has built a more substantial and better-capitalized business. Cash levels are healthy relative to its size, and debt appears moderate and has been trending down, which reduces financial risk. Overall, the company looks reasonably well-capitalized with a cushion to support ongoing investment and weather normal industry volatility, though it is not so cash-rich that it can ignore profitability for long periods.

Cash Flow

Cash Flow Cash flow is a relative bright spot. Taboola has generated positive operating cash flow each year shown, and this cash generation has generally improved over time. After funding capital expenditures, free cash flow has remained positive, indicating that the core business is self-funding rather than dependent on constant external financing. Capital spending is present but not excessive, which suggests a balance between investing for growth and keeping cash generation healthy. Consistently positive free cash flow gives management flexibility to invest in new products, partnerships, and selective shareholder returns, as long as that performance is maintained.

Competitive Edge

Competitive Edge Taboola operates in a very competitive digital advertising landscape but has carved out a defensible niche. Its main strength is a large, deeply integrated network of publisher partners, reinforced by long-term, often exclusive agreements. The multi-decade Yahoo partnership is particularly important, locking in distribution and advertiser reach that would be hard for smaller rivals to match. This network feeds its recommendation engine with rich first-party data at a time when privacy changes are undermining third-party tracking. Network effects, scale, and high switching costs for publishers form the core of its moat. At the same time, Taboola competes with giants like Google and other native ad platforms, and faces structural risks such as changing traffic patterns from search and social platforms. Its position is strong but not unassailable, and ongoing innovation and relationship management are critical.

Innovation and R&D

Innovation and R&D Innovation is central to Taboola’s strategy and is where much of its future upside and risk reside. The company is leaning heavily into AI, using it to power personalized recommendations, performance-focused ad optimization, and new tools for publishers. The Realize platform represents a strategic move beyond classic native ads into broader performance advertising, potentially expanding Taboola’s share of advertiser budgets if execution is strong. Products like DeeperDive and Taboola for Audience show a clear effort to help publishers adapt to generative AI, search changes, and traffic challenges, while planned expansion into connected TV and other formats opens additional growth avenues. The opportunity is significant, but it depends on strong adoption, measurable results for advertisers and publishers, and the company’s ability to keep pace with very fast-moving technology and competitive responses.

Summary

Taboola looks like a maturing digital advertising platform that has strengthened its fundamentals while pushing into new growth areas. Financially, it has moved from small recurring losses toward modest profitability and solid, recurring free cash flow, supported by a stronger balance sheet and moderate leverage. Headline revenue has recently stepped down, but underlying profitability metrics have improved, suggesting a focus on quality of revenue and efficiency. Strategically, the company’s moat is rooted in its scaled publisher network, long-term partnerships, and AI-driven recommendation engine, all supported by first-party data. Its new platforms and AI products aim to broaden its role in performance advertising and help publishers adapt to industry shifts. The main opportunity lies in successfully scaling these new offerings across its network; the main risks come from intense competition, rapid technological change, and the fact that the business still operates close to break-even at the bottom line. How Taboola executes on Realize, DeeperDive, and expansion into new channels will likely determine whether it becomes a larger, more durable platform or remains a niche specialist in a crowded ad-tech ecosystem.

NEWS

November 18, 2025 · 9:00 AM UTC

The Bangkok Post Selects DeeperDive From Taboola, Gen AI Answer Engine Built for the Open Web, to Connect Readers with Timely, Contextual Answers for Topics They Care About

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November 12, 2025 · 4:05 PM UTC

Taboola to Participate in Upcoming Investor Conferences

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November 5, 2025 · 6:15 AM UTC

Taboola Reports Strong Q3 2025 Financial Results, Surpassing High-End of Guidance; Raises Full-Year Outlook

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October 22, 2025 · 9:00 AM UTC

Taboola and Paramount Advertising Partner to Extend CTV Performance Across the Open Web for SMB Advertisers

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October 15, 2025 · 9:00 AM UTC

Taboola Announces Strong Momentum for Realize, Pushing Beyond Native with Expanded Partnerships with Leading Global Publishers Including TIME, Weather Channel Digital, Gannett | USA TODAY Network, Nexstar, and Slate, Continues to Add New Features for Advertisers to Connect with Consumers on Publisher Sites; Taboola Expects to Pay Over $1.5 Billion to Publishers and OEMs in 2025

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