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TrueCar, Inc.

TRUE

TrueCar, Inc. • NASDAQ
$2.13 ▲ 0.47% (+0.01)
Market Cap $189.44 M
52w High $4.62
52w Low $1.05
Dividend Yield 0%
P/E -10.14
Volume 146.32K
Outstanding Shares 88.94M

Income Statement

Period Revenue Operating Expense Net Income Net Profit Margin Earnings Per Share EBITDA
Q3-2025 $43.207M ▼ $41.751M ▼ $4.997M ▲ 11.565% ▲ $0.056 ▲ $7.568M ▲
Q2-2025 $46.998M ▲ $44.428M ▼ $-7.627M ▲ -16.228% ▲ $-0.087 ▲ $-3.867M ▲
Q1-2025 $44.81M ▼ $47.118M ▲ $-10.136M ▼ -22.62% ▼ $-0.12 ▼ $-6.963M ▼
Q4-2024 $46.207M ▼ $44.418M ▼ $-5.849M ▼ -12.658% ▼ $-0.067 ▼ $-2.429M ▲
Q3-2024 $46.544M $46.196M $-5.831M -12.528% $-0.065 $-2.643M

Balance Statement

Period Cash & Short-term Total Assets Total Liabilities Total Equity
Q3-2025 $103.186M ▲ $148.687M ▲ $34.506M ▲ $114.181M ▲
Q2-2025 $92.518M ▼ $139.816M ▼ $33.458M ▼ $106.358M ▼
Q1-2025 $98.026M ▼ $145.005M ▼ $33.909M ▼ $111.096M ▼
Q4-2024 $111.835M ▼ $159.691M ▼ $41.554M ▲ $118.137M ▼
Q3-2024 $114.509M $167.529M $39.541M $127.988M

Cash Flow Statement

Period Net Income Cash From Operations Cash From Investing Cash From Financing Net Change Free Cash Flow
Q3-2025 $4.997M ▲ $12.722M ▲ $-1.525M ▲ $-529K ▲ $10.668M ▲ $11.197M ▲
Q2-2025 $-7.627M ▲ $-2.827M ▲ $-1.965M ▲ $-716K ▲ $-5.508M ▲ $-4.792M ▲
Q1-2025 $-10.136M ▼ $-7.895M ▼ $-2.675M ▼ $-3.239M ▲ $-13.809M ▼ $-10.57M ▼
Q4-2024 $-5.849M ▼ $5.855M ▲ $-1.709M ▲ $-6.82M ▲ $-2.674M ▲ $4.146M ▲
Q3-2024 $-5.831M $1.8M $-1.97M $-13.275M $-13.445M $-170K

Revenue by Products

Product Q4-2024Q1-2025Q2-2025Q3-2025
Dealer Revenue
Dealer Revenue
 $80.00M ▲$40.00M ▼$40.00M ▲$40.00M ▲
OEM Incentive Revenue
OEM Incentive Revenue
 $10.00M ▲$0 ▼$0 ▲$0 ▲
Other Revenue
Other Revenue
 $0 ▲$0 ▲$0 ▲$0 ▲

Five-Year Company Overview

Income Statement

Income Statement TrueCar’s revenue has trended down over the last several years, even though it still keeps a healthy margin after direct costs, which shows the basic business model can generate value. The problem is at the operating level: spending on sales, marketing, and technology has kept the company in the red, with recurring net losses since 2021. Losses have narrowed somewhat more recently, but the business is not yet consistently profitable and depends on further cost discipline or renewed growth to change that picture.

Balance Sheet

Balance Sheet The balance sheet shows a company that is asset‑light, carries only modest debt, and still holds more cash than it owes, which is a clear financial safety point. At the same time, both cash and total assets have steadily declined, and shareholder equity has been shrinking, reflecting years of losses drawing down the financial cushion. Overall, TrueCar is not overleveraged, but it has been using up its balance‑sheet strength rather than building it, so the room for prolonged missteps is gradually narrowing.

Cash Flow

Cash Flow Cash generation has been uneven: some years the core business produced cash, while others saw outflows, but the swings have not been extreme. Capital spending is low, which helps keep free cash flow close to break‑even, suggesting the model is not very capital‑intensive. The recent return to slightly positive operating cash flow is encouraging, but the history shows the company has not yet proven it can reliably turn its operations into steady, surplus cash year after year.

Competitive Edge

Competitive Edge TrueCar’s main strengths are its well‑known brand in car‑price transparency, its large nationwide dealer network, and its many affinity partnerships with groups like USAA and membership clubs that funnel serious car shoppers to its platform. These two‑sided relationships between buyers and dealers create a network effect that is not easy for new entrants to duplicate. However, the broader auto market is shifting toward full online retailing, where it competes not only with other listing sites but also with digital‑first dealers and automakers building their own direct channels, which puts pressure on TrueCar to keep evolving its offering and value to dealers.

Innovation and R&D

Innovation and R&D The company has leaned heavily into data, artificial intelligence, and machine learning to sharpen price insights, identify high‑intent buyers, and support dealers with better tools and analytics. Its newer TrueCar+ platform is a strategic move to go beyond price discovery toward a more complete online buying and selling journey, including financing and home delivery. Several patents and a focus on real‑time analytics support a technology edge, but the real test will be whether these innovations translate into higher engagement, stronger dealer retention, and a return to growth, particularly as the business moves into private ownership and potentially shifts its investment pace and priorities.

Summary

TrueCar sits at an important turning point: it owns a recognizable brand, deep dealer and partner relationships, and strong data capabilities, yet it has faced shrinking revenue, ongoing losses, and a slowly thinning balance‑sheet cushion. The strategic push into end‑to‑end digital retailing with TrueCar+ and the planned go‑private transaction could help it reposition for the next phase of online car buying, away from the short‑term focus of public markets. The opportunity lies in using its data and relationships to rebuild growth and restore consistent profitability; the risk is that competitive and execution challenges persist while financial flexibility continues to erode. How effectively management can turn its innovation efforts into a more durable, cash‑generative business model will likely determine TrueCar’s long‑term outcome.

NEWS

November 20, 2025 · 1:09 PM UTC

TrueCar Investor Alert By The Former Attorney General Of Louisiana: Kahn Swick & Foti, LLC Investigates Adequacy of Price and Process in Proposed Sale of TrueCar, Inc. - TRUE

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November 19, 2025 · 5:11 PM UTC

SHAREHOLDER NOTICE: Brodsky & Smith Announces an Investigation of TrueCar, Inc. (TRUE)

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November 6, 2025 · 10:27 AM UTC

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November 5, 2025 · 4:05 PM UTC

TrueCar Releases Third Quarter 2025 Financial Results

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October 22, 2025 · 1:30 PM UTC

TrueCar Continues DrivenToDrive Initiative, Partners with wear blue: run to remember, to Honor Military Sacrifice

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