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UPBD

Upbound Group, Inc.

UPBD

Upbound Group, Inc. NASDAQ
$17.92 -1.86% (-0.34)

Market Cap $1.04 B
52w High $34.86
52w Low $15.82
Dividend Yield 1.56%
P/E 12.27
Volume 248.77K
Outstanding Shares 57.91M

Income Statement

Period Revenue Operating Expense Net Income Net Profit Margin Earnings Per Share EBITDA
Q3-2025 $1.165B $510.323M $13.221M 1.135% $0.23 $431.352M
Q2-2025 $1.158B $521.091M $15.485M 1.338% $0.27 $428.249M
Q1-2025 $1.176B $487.514M $24.793M 2.108% $0.44 $75.561M
Q4-2024 $1.079B $429.083M $30.982M 2.871% $0.57 $43.845M
Q3-2024 $1.069B $441.027M $30.86M 2.887% $0.56 $98.627M

Balance Statement

Period Cash & Short-term Total Assets Total Liabilities Total Equity
Q3-2025 $107.021M $3.212B $2.524B $687.304M
Q2-2025 $106.841M $3.095B $2.41B $685.548M
Q1-2025 $107.325M $3.043B $2.364B $679.213M
Q4-2024 $60.86M $2.65B $2.021B $628.984M
Q3-2024 $85.054M $2.578B $1.967B $611.82M

Cash Flow Statement

Period Net Income Cash From Operations Cash From Investing Cash From Financing Net Change Free Cash Flow
Q3-2025 $0 $118.437M $-69.939M $-48.628M $180K $97.933M
Q2-2025 $15.485M $7.814M $-19.499M $10.399M $-484K $-10.433M
Q1-2025 $24.793M $137.736M $-285.443M $194.198M $46.465M $127.16M
Q4-2024 $30.982M $-61.945M $-14.17M $52.35M $-24.194M $-17.753M
Q3-2024 $30.86M $106.205M $-1.231M $-101.552M $2.539M $88.257M

Revenue by Products

Product Q3-2024Q4-2024Q1-2025Q2-2025
Acima
Acima
$570.00M $1.14Bn $640.00M $50.00M
Franchising
Franchising
$20.00M $60.00M $0 $0
RentACenter Business
RentACenter Business
$460.00M $0 $0 $0

Five-Year Company Overview

Income Statement

Income Statement Revenue has been fairly steady over the last several years, with a bump coming out of the pandemic and then some choppiness, but no dramatic collapse or surge. Gross profit has held up reasonably well, suggesting the core business can still price its services and manage direct costs. Operating profit is consistently positive but thin, which means the business has some earnings power but not a lot of cushion if conditions worsen. Net income has swung from solid profits to near breakeven and back to a modest profit more recently, pointing to a business that is resilient but exposed to credit quality, operating leverage, and integration costs as it pivots toward more tech-driven offerings.


Balance Sheet

Balance Sheet The balance sheet shows a company that carries a meaningful amount of debt relative to its size and equity base. Total assets have been broadly stable, but cash on hand is fairly low, which reduces flexibility in a downturn or if credit markets tighten. Equity has inched up over time, indicating some value is being built, but the capital structure leans heavily on borrowing. Overall, leverage is a key risk to monitor, especially given the cyclical and credit-sensitive nature of its customer base.


Cash Flow

Cash Flow The business consistently generates positive operating cash flow, which is a major strength, but the level of cash generation has come down from its peak years. Free cash flow has also remained positive but has trended weaker more recently, suggesting less excess cash after investments. Capital spending is relatively modest for a tech-enabled company, hinting at a capital-light model but also raising the question of whether most investment is flowing through acquisitions and technology spending rather than traditional capex. The company’s ability to keep generating steady cash through credit cycles will be crucial, given its leverage.


Competitive Edge

Competitive Edge Upbound’s competitive position rests on a combination of well-known consumer brands (like Rent-A-Center), a large physical footprint, and a growing digital and data platform. Its focus on serving underbanked and sub-prime customers gives it a defined niche where traditional banks are less active, but also exposes it to higher credit and regulatory risk. The ecosystem that spans in-store, online, and partner retailers, plus a long history navigating complex regulations, creates barriers to entry that smaller fintechs may struggle to match. At the same time, it faces pressure from both traditional lease-to-own competitors and newer fintech and “buy now, pay later” models, so execution on its tech strategy is critical.


Innovation and R&D

Innovation and R&D The company is clearly leaning into technology as a differentiator: migrating to modern cloud infrastructure, building an omnichannel platform, and integrating AI and machine learning for underwriting and customer personalization. The Brigit acquisition brings advanced cash-flow underwriting and financial wellness tools, while the collaboration with major cloud providers adds analytical and automation capabilities. This creates potential for better risk control, higher approval rates, and more tailored customer offers. The flip side is integration risk: realizing these benefits depends on successfully merging data, systems, and cultures across brands, and doing so without disrupting day-to-day operations or alienating regulators.


Summary

Upbound is in the middle of a strategic shift from a traditional lease-to-own retailer into a more technology-driven consumer finance platform. Financially, it has shown steady revenue and reliable, if thinner, profitability and cash flow, but it operates with notable leverage and relatively limited cash buffers. Competitively, its combination of strong brands, physical presence, and growing digital capabilities gives it a defensible position in serving underbanked customers. Its technology and data efforts—especially AI underwriting and financial wellness tools—offer meaningful upside if executed well. Key watchpoints are credit performance, regulatory developments, integration of new technology and acquisitions, and the company’s ability to keep generating solid free cash flow while managing its debt load.