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WIX

Wix.com Ltd.

WIX

Wix.com Ltd. • NASDAQ
$95.71 ▼ -0.06% (-0.06)
Market Cap $5.33 B
52w High $247.11
52w Low $92.23
Dividend Yield 0%
P/E 40.56
Volume 1.02M
Outstanding Shares 55.69M

Income Statement

Period Revenue Operating Expense Net Income Net Profit Margin Earnings Per Share EBITDA
Q3-2025 $505.194M ▲ $352.637M ▲ $-589K ▼ -0.117% ▼ $-0.011 ▼ $189K ▼
Q2-2025 $489.93M ▲ $292.284M ▲ $57.703M ▲ 11.778% ▲ $1.03 ▲ $51.675M ▲
Q1-2025 $473.651M ▲ $284.454M ▲ $33.766M ▼ 7.129% ▼ $0.61 ▼ $45.003M ▼
Q4-2024 $460.455M ▲ $280.799M ▲ $48.024M ▲ 10.43% ▲ $0.86 ▲ $98.708M ▲
Q3-2024 $444.673M $276.799M $26.778M 6.022% $0.49 $33.406M

Balance Statement

Period Cash & Short-term Total Assets Total Liabilities Total Equity
Q3-2025 $1.594B ▲ $2.559B ▲ $2.837B ▲ $-278.765M ▼
Q2-2025 $1.127B ▲ $1.996B ▲ $2.114B ▲ $-117.663M ▲
Q1-2025 $1.07B ▼ $1.806B ▼ $1.974B ▼ $-168.617M ▼
Q4-2024 $1.106B ▲ $1.913B ▲ $1.992B ▲ $-78.786M ▲
Q3-2024 $961.186M $1.714B $1.914B $-199.307M

Cash Flow Statement

Period Net Income Cash From Operations Cash From Investing Cash From Financing Net Change Free Cash Flow
Q3-2025 $-589K ▼ $146.649M ▼ $-281.166M ▼ $337.723M ▲ $194.043M ▲ $145.253M ▼
Q2-2025 $57.703M ▲ $150.335M ▲ $-14.119M ▼ $-99.64M ▲ $50.866M ▲ $147.665M ▲
Q1-2025 $33.766M ▼ $145.491M ▲ $22.186M ▼ $-177.346M ▼ $-7.663M ▼ $142.441M ▲
Q4-2024 $48.024M ▲ $133.736M ▲ $83.548M ▲ $6.692M ▼ $221.505M ▲ $131.773M ▲
Q3-2024 $26.778M $129.814M $4.196M $28.641M $163.367M $127.761M

Five-Year Company Overview

Income Statement

Income Statement Wix has grown its revenue steadily over the past five years, even through more challenging periods for tech companies. Profitability has improved a lot: the business moved from meaningful operating losses to solid operating profits, and net income has swung from deep losses to clear profitability. Margins have widened as the company has kept costs under better control and benefited from scale. The journey hasn’t been smooth, with big losses earlier in the period, so the newer profitability trend is encouraging but still relatively young and should be watched for consistency.

Balance Sheet

Balance Sheet The balance sheet shows a company that has built up a healthy cash cushion compared with prior years, giving it more flexibility to invest and handle downturns. At the same time, debt remains significant, and reported shareholder equity is slightly negative, which reflects accumulated past losses and possibly past capital decisions rather than current cash generation. This combination—good cash, but a leveraged and negative-equity position—creates a mixed picture: operationally stronger, but still with some financial risk. It suggests Wix has less room for major missteps and needs to keep its improved profitability and cash generation on track.

Cash Flow

Cash Flow Cash generation has improved markedly: operating cash flow has grown from barely positive to clearly solid, and free cash flow has followed the same path. Capital spending has stayed modest, so most cash generated from the business flows through to free cash flow rather than being tied up in heavy investments. This shift from “cash burn” to “cash build” is a key positive trend, showing that the business model is now self-funding. The main thing to monitor is whether this stronger cash performance holds up through different economic conditions and competitive cycles.

Competitive Edge

Competitive Edge Wix operates in a very crowded market, but it has carved out a strong niche by being easy to use while still offering powerful features. Its brand is well known among small businesses and solo entrepreneurs, and once users build a site and connect tools, switching away can be time-consuming, which creates some stickiness. The platform spans beginners and advanced users, thanks to its drag‑and‑drop editor, developer tools, and a broad app marketplace. However, it faces constant pressure from Squarespace, Shopify, WordPress and others, so it must keep marketing effectively and refreshing its product to defend its position.

Innovation and R&D

Innovation and R&D Innovation is a core part of Wix’s strategy. The company has been early and aggressive in using artificial intelligence to design sites and content, and it is now extending AI deeper into marketing, SEO, and business management tools. Products like Velo for developers and Wix Studio for agencies show a clear effort to move upmarket into more professional, higher‑value users, not just beginners. This R&D focus strengthens its moat, but it also requires sustained investment and smart monetization so that new features translate into higher revenue per user rather than just higher costs.

Summary

Overall, Wix has transitioned from a fast‑growing but loss‑making software company to one that now combines steady growth with real profits and strong cash generation. The financial profile is much healthier than a few years ago, although the negative equity and meaningful debt level highlight that the balance sheet is not without risk. Competitively, Wix benefits from brand recognition, user friendliness, and an integrated ecosystem that makes customers sticky, but it competes in a dynamic, crowded space. Its heavy emphasis on AI, developer tools, and professional users offers meaningful upside if executed well, while the key uncertainties lie in sustaining growth, protecting margins, and managing its financial structure over time.

NEWS

November 19, 2025 · 1:00 AM UTC

Wix Reports Third Quarter 2025 Results

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November 18, 2025 · 4:05 PM UTC

Wix to Participate in a Fireside Chat at the UBS Global Technology and AI Conference

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October 30, 2025 · 6:00 AM UTC

Wix Adds Royal Mail Integration to Streamline Shipping for UK Businesses

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October 29, 2025 · 10:21 AM UTC

Wix Partners with PayPal Becoming Strategic Partner for PayPal's New Agentic Commerce Solution

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October 29, 2025 · 9:00 AM UTC

Wix to Announce Third Quarter 2025 Results on November 19, 2025

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