Logo

WPP

WPP plc

WPP

WPP plc • NYSE
$20.07 ▲ 2.45% (+0.48)
Market Cap $4.33 B
52w High $57.37
52w Low $17.47
Dividend Yield 0.48%
P/E 8.76
Volume 249.73K
Outstanding Shares 215.75M

Income Statement

Period Revenue Operating Expense Net Income Net Profit Margin Earnings Per Share EBITDA
Q2-2025 $6.663B ▼ $455M ▼ $44M ▼ 0.66% ▼ $0.2 ▼ $494M ▼
Q4-2024 $7.514B ▲ $509M ▼ $337M ▲ 4.485% ▲ $1.55 ▲ $1.021B ▲
Q2-2024 $7.227B ▼ $617M ▼ $205M ▲ 2.837% ▲ $0.95 ▲ $555M ▲
Q4-2023 $7.624B ▲ $1.23B ▲ $-1.6M ▼ -0.021% ▼ $-0.007 ▼ $353M ▼
Q2-2023 $7.221B $758M $112M 1.551% $0.5 $433M

Balance Statement

Period Cash & Short-term Total Assets Total Liabilities Total Equity
Q2-2025 $1.437B ▼ $23.394B ▼ $19.986B ▼ $3.164B ▼
Q4-2024 $2.638B ▲ $25.509B ▼ $21.775B ▼ $3.475B ▼
Q2-2024 $2.128B ▼ $25.813B ▼ $21.855B ▼ $3.497B ▲
Q4-2023 $2.217B ▲ $26.622B ▲ $22.79B ▲ $3.376B ▼
Q2-2023 $1.963B $26.454B $22.389B $3.637B

Cash Flow Statement

Period Net Income Cash From Operations Cash From Investing Cash From Financing Net Change Free Cash Flow
Q2-2025 $44M ▼ $-1.036B ▼ $-216M ▼ $-16M ▲ $-1.201B ▼ $-1.078B ▼
Q4-2024 $337M ▲ $1.948B ▲ $318M ▲ $-1.712B ▼ $510M ▼ $1.841B ▲
Q2-2024 $205M ▲ $-540M ▼ $-110M ▼ $793M ▲ $1.944B ▲ $-622M ▼
Q4-2023 $-1.6M ▼ $1.682B ▲ $-92.4M ▲ $-1.225B ▼ $-1.515B ▼ $1.586B ▲
Q2-2023 $112M $-445M $-288M $321M $1.515B $-526M

Five-Year Company Overview

Income Statement

Income Statement WPP’s sales have been broadly steady, but profits have been quite up and down. The company has moved back into solid profitability after the pandemic, yet earnings still look less reliable than they once were. This suggests underlying strength in demand for its services, but also ongoing cost pressures, restructuring, and one‑off items that make results bumpy from year to year. Overall, it looks like a stable top line with margins that still need work to become more consistent.

Balance Sheet

Balance Sheet The balance sheet shows a company that has deliberately slimmed down since the pandemic. Total assets and debt have both been brought down, which points to a cleaner, less stretched financial structure than a few years ago. Cash is no longer at the emergency levels seen during the pandemic, but there is still a reasonable liquidity cushion. Shareholders’ equity has drifted down, hinting at write‑downs or generous returns to shareholders, so the business is somewhat more leveraged than the headline debt trend alone would suggest.

Cash Flow

Cash Flow Cash generation is a relative bright spot. The business regularly produces more cash than it spends on investments, and capital spending needs are modest, which fits the asset‑light nature of advertising and marketing. That said, cash flow has also been uneven, with some years much stronger than others, mirroring the volatility in profits. In practical terms, WPP appears able to fund its operations and investments from internal cash, but with a pattern that is not yet smooth or fully predictable.

Competitive Edge

Competitive Edge WPP remains one of the global heavyweights in advertising and marketing, with scale, brand recognition, and a very broad service offering. Its global footprint and long‑standing relationships with many large multinational clients give it a strong base of recurring work. The integration of creative, media, data, and commerce capabilities makes it harder for smaller, niche agencies to match the breadth of what WPP can do. At the same time, it operates in a highly competitive, cyclical industry, facing pressure not only from traditional agency rivals but also from consulting firms, in‑house client teams, and digital platforms.

Innovation and R&D

Innovation and R&D WPP is leaning heavily into technology and artificial intelligence to refresh its business model. The WPP Open platform is at the center of this, tying together data, tools, and workflows so teams can plan and execute campaigns more quickly and intelligently. Partnerships with major tech firms and the acquisition of AI specialist Satalia give WPP deeper capabilities in generative content, personalization, and data‑driven decision making. The key question is execution: how quickly and broadly clients adopt these AI‑enabled services, and whether they translate into better margins and growth over time.

Summary

Overall, WPP looks like a mature leader in a changing industry: revenues are stable, cash generation is solid, but profits and margins remain choppy. The balance sheet is healthier than it was during the pandemic, with lower debt and more focus, though equity erosion and leverage are still points to watch. Competitively, WPP’s scale, integrated offering, and client relationships form a clear moat, but the environment is noisy and fast‑moving. The company’s future performance will likely hinge on how effectively it converts its AI, data, and platform investments into consistent earnings improvement and differentiated value for clients.

NEWS

November 29, 2025 · 10:23 PM UTC

WPP DEADLINE: ROSEN, A LEADING LAW FIRM, Encourages WPP plc Investors to Secure Counsel Before Important Deadline in Securities Class Action - WPP

Read more

November 29, 2025 · 8:46 AM UTC

SHAREHOLDER ALERT: Faruqi & Faruqi, LLP Investigates Claims on Behalf of Investors of WPP

Read more

November 28, 2025 · 10:05 PM UTC

WPP Shareholder Alert: ClaimsFiler Reminds Investors With Losses In Excess Of $100,000 Of Lead Plaintiff Deadline In Class Action Lawsuits Against WPP plc - WPP

Read more

November 28, 2025 · 6:55 PM UTC

Saxena White P.A. Files Securities Fraud Class Action Against WPP plc and Certain of Its Executives, Expanding the Class Period and Allegations Asserted in Related Action

Read more

November 28, 2025 · 1:34 PM UTC

WPP DEADLINE: ROSEN, GLOBAL INVESTOR COUNSEL, Encourages WPP plc Investors to Secure Counsel Before Important Deadline in Securities Class Action - WPP

Read more