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BRCC

BRC Inc.

BRCC

BRC Inc. • NYSE
$1.27 ▼ -0.78% (-0.01)
Market Cap $394.53 M
52w High $3.34
52w Low $1.17
Dividend Yield 0%
P/E -9.77
Volume 702.77K
Outstanding Shares 114.24M

Income Statement

Period Revenue Operating Expense Net Income Net Profit Margin Earnings Per Share EBITDA
Q3-2025 $100.712M ▲ $36.631M ▼ $-486K ▲ -0.483% ▲ $-0.004 ▲ $3.573M ▲
Q2-2025 $94.837M ▲ $44.797M ▲ $-5.329M ▼ -5.619% ▼ $-0.07 ▼ $-8.664M ▼
Q1-2025 $89.974M ▼ $37.904M ▼ $-2.888M ▼ -3.21% ▼ $-0.037 ▼ $-5.432M ▼
Q4-2024 $105.877M ▲ $42.575M ▲ $-2.482M ▼ -2.344% ▼ $-0.03 ▼ $407K ▼
Q3-2024 $98.204M $40.242M $-535K -0.545% $-0.007 $3.767M

Balance Statement

Period Cash & Short-term Total Assets Total Liabilities Total Equity
Q3-2025 $9.482M ▲ $222.401M ▼ $148.207M ▼ $47.991M ▲
Q2-2025 $4.304M ▲ $225.253M ▲ $189.603M ▲ $10.101M ▼
Q1-2025 $3.902M ▼ $222.89M ▼ $178.705M ▲ $11.173M ▼
Q4-2024 $6.81M ▼ $227.382M ▼ $177.886M ▼ $13.174M ▼
Q3-2024 $7.336M $233.664M $180.099M $14.528M

Cash Flow Statement

Period Net Income Cash From Operations Cash From Investing Cash From Financing Net Change Free Cash Flow
Q3-2025 $-10.42M ▼ $6.369M ▲ $-715K ▲ $-476K ▼ $5.178M ▲ $5.552M ▲
Q2-2025 $-5.329M ▼ $-3.323M ▲ $-974K ▲ $4.699M ▲ $402K ▲ $-4.297M ▲
Q1-2025 $-2.888M ▼ $-4.141M ▼ $-1.173M ▲ $2.406M ▲ $-2.908M ▼ $-5.314M ▼
Q4-2024 $-2.482M ▼ $2.163M ▲ $-1.617M ▲ $-1.387M ▲ $-841K ▲ $503.999K ▲
Q3-2024 $-535K $1.933M $-2.119M $-2.12M $-2.306M $-205K

Revenue by Products

Product Q3-2024Q4-2024Q2-2025Q3-2025
Advertising
Advertising
 $0 ▲$10.00M ▲$0 ▼$0 ▲

Five-Year Company Overview

Income Statement

Income Statement Revenue has grown steadily over the past few years, and the company is now much closer to breaking even than it used to be. Gross profit has improved as the business scales, but overall profitability is still fragile, with very thin margins. Losses were meaningful around the time of the SPAC listing, then narrowed, and results now hover around breakeven. That’s encouraging from a progress standpoint, but it also means there isn’t much cushion if growth slows or costs rise.

Balance Sheet

Balance Sheet The balance sheet is relatively small and still looks somewhat tight. Total assets have grown compared with the early days, but cash on hand is modest, and debt has risen over time. Equity has moved from negative to slightly positive, which is a structural improvement, yet the equity base remains thin. Overall, this is not a fortress balance sheet; it shows progress but also leaves the company reliant on continued business improvement and careful use of leverage.

Cash Flow

Cash Flow Cash generation has been a weak spot but is moving in the right direction. Operating cash flow was negative for several years and only recently turned positive, suggesting the core business is starting to fund itself. Free cash flow has hovered around breakeven after a period of sizable outflows, helped by more disciplined spending and manageable investment needs. However, the room for error is limited: any setback in sales or working capital could push cash flow back into the red.

Competitive Edge

Competitive Edge Black Rifle Coffee occupies a very distinctive niche built around military, veteran, and patriotic themes, which gives it a brand personality that most coffee competitors cannot easily copy. Its community-driven marketing, mission focus, and strong identity create a loyal following and a form of brand moat. At the same time, it operates in a highly crowded coffee and beverage landscape, facing enormous consumer brands, private labels, and local roasters. Its advantage is depth of connection with a specific audience rather than broad mass-market dominance, which can be powerful but also limits how easily it can appeal to all consumers.

Innovation and R&D

Innovation and R&D The company is not a heavy research-and-development spender in the traditional sense, but it is innovative in how it uses technology, data, and content. It has upgraded its e-commerce stack to a more flexible, headless architecture and leans on advanced data platforms to understand customers and tailor marketing. Product innovation focuses on new formats and categories—ready-to-drink coffee, subscriptions, and now a move into energy drinks with a large distribution partner. Much of its “R&D” is really brand and product experimentation, using digital tools to test, refine, and scale what resonates with its community.

Summary

Overall, BRC Inc. has grown from a niche roaster into a multi-channel consumer brand with a very clear identity and loyal base. Financially, it has progressed from consistent losses and cash burn toward breakeven profitability and neutral to slightly positive cash flow, but its margins and balance sheet still leave limited room for missteps. Strategically, the brand strength, direct-to-consumer capabilities, and expansion into ready-to-drink and energy beverages create meaningful growth avenues, while the broader coffee and beverage market remains intensely competitive. The story is one of a differentiated brand working to convert strong customer affinity into durable, scalable, and eventually more profitable economics, with execution risk and competitive pressure as the main watchpoints.

NEWS

November 24, 2025 · 9:00 AM UTC

Mission Accomplished: Black Rifle Coffee Company and Born Primitive Surpass Veterans Day Debt Relief Goal, Eliminate $34 Million in Veteran Medical Debt

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November 11, 2025 · 4:01 PM UTC

B. Riley Financial Announces Corporate Name Change to BRC Group Holdings, Inc.

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November 3, 2025 · 4:15 PM UTC

BRC Inc. Reports Third Quarter 2025 Financial Results

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October 30, 2025 · 9:00 AM UTC

Stronger Together: Black Rifle Coffee Company and Born Primitive Unite to Fund Forgiveness of $25 Million in Medical Debt for American Veterans

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October 17, 2025 · 6:00 AM UTC

Black Rifle Coffee Company Announces Dates for Its Third Quarter 2025 Earnings Release and Conference Call

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