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CIA

Citizens, Inc.

CIA

Citizens, Inc. NYSE
$5.96 -0.17% (-0.01)

Market Cap $299.65 M
52w High $6.36
52w Low $2.90
Dividend Yield 0%
P/E 28.38
Volume 56.85K
Outstanding Shares 50.28M

Income Statement

Period Revenue Operating Expense Net Income Net Profit Margin Earnings Per Share EBITDA
Q3-2025 $62.808M $14.668M $2.417M 3.848% $0 $4.671M
Q2-2025 $65.086M $26.183M $6.459M 9.924% $0.13 $7.096M
Q1-2025 $55.652M $19.864M $-1.623M -2.916% $-0.033 $-1.528M
Q4-2024 $63.474M $27.28M $3.621M 5.705% $0.073 $3.892M
Q3-2024 $61.731M $26.372M $2.79M 4.52% $0.056 $3.189M

Balance Statement

Period Cash & Short-term Total Assets Total Liabilities Total Equity
Q3-2025 $53.48M $1.742B $1.517B $225.604M
Q2-2025 $42.235M $1.712B $1.483B $229.026M
Q1-2025 $47.9M $1.702B $1.484B $218.139M
Q4-2024 $20.603M $1.685B $1.475B $210.355M
Q3-2024 $45.757M $1.736B $1.528B $207.573M

Cash Flow Statement

Period Net Income Cash From Operations Cash From Investing Cash From Financing Net Change Free Cash Flow
Q3-2025 $2.417M $4.673M $-4.528M $307K $452K $4.613M
Q2-2025 $6.459M $3.47M $4.798M $-3.952M $4.316M $3.294M
Q1-2025 $-1.623M $748K $-11.433M $-231K $-10.916M $641K
Q4-2024 $3.621M $10.826M $-13.839M $-98K $-3.111M $10.724M
Q3-2024 $2.79M $9.716M $-3.133M $-545K $6.038M $9.344M

Revenue by Products

Product Q4-2024Q1-2025Q2-2025Q3-2025
Home Service Insurance Segment
Home Service Insurance Segment
$30.00M $10.00M $10.00M $10.00M
Life Insurance Business Segment
Life Insurance Business Segment
$0 $40.00M $50.00M $50.00M

Five-Year Company Overview

Income Statement

Income Statement Citizens shows steady, slow-growing revenue over the past few years, without big swings in top-line activity. The main story is in profits: results have swung from losses to modest profits, with a particularly strong operating year recently that then cooled back down. That tells you the core business can be profitable, but margins are thin and earnings are volatile, so results can change meaningfully from year to year depending on claims, investment income, and management actions.


Balance Sheet

Balance Sheet The balance sheet looks fairly stable in size, with assets holding in a consistent range and only small use of debt. That suggests the company is not highly leveraged, which is generally a positive for an insurer. The more concerning element is equity: it fell to a very low level a couple of years ago and has since been rebuilt. The recent recovery in equity is encouraging, but the history signals that capital strength is something to watch closely in this business.


Cash Flow

Cash Flow Cash generation from the core business has been positive and fairly consistent, even in years when accounting profits were weak. Free cash flow essentially mirrors operating cash flow because the company spends very little on traditional capital expenditures. This pattern suggests a cash-generative model that does not require heavy reinvestment in physical assets, but it does not by itself guarantee high growth—most reinvestment is likely through product development, technology, and distribution rather than large capital projects.


Competitive Edge

Competitive Edge Citizens operates as a niche life insurer rather than a broad, mass-market player. Its edge comes from serving underserved demographic and language groups and from its white-label partnerships, where distributors sell Citizens’ products under their own brands. This can create loyal distribution relationships and reduce direct head-to-head competition with bigger insurers. On the other hand, the company is smaller than many peers, depends heavily on partner networks, and competes in segments where regulatory, reputational, and pricing risks are meaningful.


Innovation and R&D

Innovation and R&D Innovation at Citizens is more about product design, distribution, and systems modernization than about flashy new technologies. It runs on a proprietary, centralized policy system that it is gradually modernizing, while rolling out digital portals for agents and customers to make selling and servicing policies easier. On the product side, it has focused on specialized offerings such as final-expense and living-benefit life insurance tailored to specific cultural and language groups. The strategy is incremental rather than disruptive, and continued follow-through on tech upgrades and new product launches will be important to maintain its niche edge.


Summary

Overall, Citizens looks like a focused, niche life insurer that has moved from a period of weak profitability and thin capital to a more stable, modestly profitable footing. Revenue is steady rather than fast-growing, profits are positive but can swing, and cash flow is consistently supportive. The company’s strength lies in its targeted markets, multilingual capabilities, and white-label distribution strategy, which together create a defensible, if narrow, competitive position. Key things to keep in mind are the prior strain on equity, the reliance on distribution partners, and the need to keep modernizing systems and products to sustain its recent operational improvements.