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HOG
HARLEY-DAVIDSON, INC.
NYSE
$28.10
▲ UP 0.93% (0.26)

KEY STATISTICS

Market Cap$2.96 B
52w High$31.25
52w Low$17.09
Dividend Yield2.95%
FrequencyQuarterly
P/E17.24
Volume1.15M
Shares Out.105.27M

COMPANY

LEADERSHIP

Arthur Francis Starrs
CHIEF EXECUTIVE
Arthur Francis Starrs

COMPENSATION 2026

Salary$304,000
Stock Awards$6,125,019
Incentive Plan Pay$0
All Other Comp.$162,971
Total$8,591,990

ABOUT

SECTOR
Consumer Cyclical
WENT PUBLIC
July 8, 1986
METHOD OF GOING PUBLIC
IPO
FULL TIME EMPLOYEES
5,500

PRICE TARGET

Target High$33.00
Target Low$17.00
Target Median$30.00
Target Consensus$27.60

UPCOMING EARNINGS

DateNov 3, 2026
DayTuesday
Rev. Est.$1.08B
NOV
3
TUE

SPLIT RECORD

DATETYPERATIO
2000-04-10Forward2:1
1997-09-29Forward2:1
1994-09-13Forward2:1
1992-06-29Forward2:1
1990-06-18Forward2:1

PRICE

$28.10 ▲ UP 0.93% (+$0.26)
OVERLAYS
$27.75$28.00$28.259:30 AM10:35 AM11:40 AM12:45 PM1:49 PM2:54 PM3:59 PM28.10

About Harley-Davidson, Inc.

https://www.harley-davidson.com ↗

Harley-Davidson, Inc. designs, manufactures, and sells motorcycles, parts, and accessories worldwide, while providing financial services like financing, insurance, and licensing through its Motorcycles and Related Products and Financial Services s...

INDUSTRY

Auto - Manufacturers

A PRODUCT HARLEY-DAVIDSON, INC. IS KNOWN FOR

2026 Harley-Davidson Street Glide
2026 Harley-Davidson Street Glide

The 2026 Harley-Davidson Street Glide, a flagship Grand American Touring model with improved aerodynamics and comfort, is designed for long-distance touring enthusiasts.

COMPETITORS

COMPETITOR
HMC COMPARE
LVWR COMPARE
PII COMPARE

Revenue by Products

IconPRODUCTQ3-2025Q4-2025Q1-2026Q2-2026
Motorcycles$821.86M $193.9M ▼$836.29M ▲$848.06M ▲
Parts Accessories$167.25M $116.51M ▼$142.24M ▲$176.95M ▲
Financial Services$261.19M $105.61M ▼$111.94M ▲$117.04M ▲
Apparel$56.05M $47.17M ▼$57.31M ▲$56.07M ▼
Product and Service Other$23.24M $14.49M ▼$13.57M ▼$16.91M ▲
License$5.55M $7.12M ▲$6.05M ▼$6.3M ▲

Revenue by Geography

MapREGIONFY2014FY2015FY2016FY2017
UNITED STATES$3.77B $3.77B ▼$3.58B ▼$3.22B ▼
EMEA— — $798.49M $790.73M ▼
Other Foreign Countries$342.66M $305.91M ▼$299.54M ▼$326.3M ▲
CANADA$194.42M $178.04M ▼$212.1M ▲$232.88M ▲
JAPAN$197.79M $162.68M ▼$200.31M ▲$180.94M ▼
Australia And New Zealand— — $181.81M $168.67M ▼
AUSTRALIA$190.03M $165.85M ▼— —
Europe$869.69M $728.2M ▼$6.53M ▼$6.84M ▲

ETFS HOLDING THIS STOCK

ETFS HOLDING
215
LISTED HERE
26
RANKED BY POSITION SIZE
AVUV
0.44% · 5.0M
AFTY
0.63% · 4.2M
IJH
0.08% · 3.6M
VTS.AX
0.00% · 3.4M
MDY
0.08% · 771.2K
XMHQ
0.38% · 767.3K
DFAT
0.13% · 665.3K
SCHA
0.06% · 500.1K
BSVO
0.53% · 457.5K
DES
0.39% · 312.1K
USVM
0.37% · 235.7K
TC
TCV
2.81% · 206.1K
FYX
0.36% · 181.1K
FESM
0.05% · 128.0K
NUSC
0.23% · 115.6K
XRS2.F
0.09% · 94.4K
LSVD
0.35% · 85.9K
LSAT
3.54% · 84.2K
RSSL
0.09% · 50.3K
SEUS
0.11% · 35.8K
WSCSRI.SW
0.11% · 33.7K
BBSC
0.11% · 28.9K
KVLE
1.24% · 18.6K
DE
DEEP
0.00% · 13.1K
SF
SFGV
0.02% · 10.1K
ETLZ.DE
0.12% · 9.8K

INSTITUTIONAL OWNERSHIP

SHARES OWNED
86.99%
HOLDERS
758
TOP 12 OF 758 · RANKED BY POSITION SIZE
Vanguard Group Inc
13.0M sh · $361.54M
Blackrock Inc.
10.9M sh · $367.05M
Blackrock, Inc.
10.9M sh · $304.37M
Donald Smith & Co., Inc.
10.0M sh · $202.54M
Beutel, Goodman & Co Ltd.
6.9M sh · $191.62M
Dimensional Fund Advisors LP
6.6M sh · $135.36M
American Century Investment Management Inc
6.3M sh · $385.49K
Fmr LLC
5.9M sh · $165.26M
H Partners Management, LLC
5.8M sh · $160.43M
American Century Companies Inc
5.4M sh · $130.89M
Lsv Asset Management
5.2M sh · $104.62M
Blackrock Institutional Trust Company, N.A.
4.7M sh · $275.91M

RATINGS SNAPSHOT

Overall rating: B+

DCFROEROAD/EP/EP/B
Discounted Cash Flow4
Return On Equity3
Return On Assets3
Debt To Equity2
Price To Earnings3
Price To Book4
Overall Score3

TRADES BY CONGRESS

HOUSE TRADES
Tim Moore
Tim Moore
Sale
2026-04-07
 Jefferson Shreve
Jefferson Shreve
Sale
2025-04-07
 Ro Khanna
Ro Khanna
Sale
2023-03-14
 Gilbert Cisneros
Gilbert Cisneros
Sale (Full)
2020-04-29

INSIDER TRADES

★
OFFICER: CLO, CCO, CAO & CORP SEC
Littleton Gayle
Purchase · 7.5K shares
2026-08-11
★
DIRECTOR, OFFICER: PRESIDENT & CEO
Starrs Artie
Purchase · 10.0K shares
2026-08-10
★
OFFICER: CFO AND CCO
Root Jonathan R
Sale · 1.6K shares
2026-08-03
★
DIRECTOR
NOVA DANIEL J
Purchase · 40.0K shares
2026-07-31

MOST RECENT ANALYST GRADES

GRADE SUMMARY
NEUTRAL 3
BUY 2
UNDERWEIGHT 2
7 GRADES IN THE LAST 12 MONTHS
DA Davidson BUY Morgan Stanley UNDERWEIGHT Baird NEUTRAL Loop Capital BUY Citigroup NEUTRAL UBS NEUTRAL Wells Fargo UNDERWEIGHT

SECTORS PEERS

PEERPRICE
ANF$148.42COMPARE
RUSHA$76.27COMPARE
GTX$26.66COMPARE
MHO$151.40COMPARE
PII$63.78COMPARE
CARG$36.56COMPARE
RRR$56.97COMPARE
VC$102.02COMPARE