About Harley-Davidson, Inc.
https://www.harley-davidson.comHarley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services.

CEO
Jochen Zeitz
Compensation Summary
(Year 2018)
Split Record
| Date | Type | Ratio |
|---|---|---|
| 2000-04-10 | Forward | 2:1 |
| 1997-09-29 | Forward | 2:1 |
ETFs Holding This Stock
Summary
Showing Top 3 of 174
Ratings Snapshot
Rating : A-
Most Recent Analyst Grades

DA Davidson
Buy

B of A Securities
Buy

UBS
Neutral

Citigroup
Neutral

Baird
Neutral

Morgan Stanley
Underweight
Grade Summary
Showing Top 6 of 6
Price Target
Institutional Ownership

VANGUARD GROUP INC
Shares:12.96M
Value:$272.78M

BLACKROCK INC.
Shares:10.94M
Value:$230.37M

BLACKROCK, INC.
Shares:10.91M
Value:$229.64M
Summary
Showing Top 3 of 611
About Harley-Davidson, Inc.
https://www.harley-davidson.comHarley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services.
Income Statement
| Period | Revenue | Operating Expense | Net Income | Net Profit Margin | Earnings Per Share | EBITDA |
|---|---|---|---|---|---|---|
| Q3-2025 | $1.07B ▼ | $228.99M ▼ | $377.37M ▲ | 35.14% ▲ | $3.13 ▲ | $628.07M ▲ |
| Q2-2025 | $1.31B ▼ | $256.2M ▼ | $107.57M ▼ | 8.23% ▼ | $0.89 ▼ | $178.29M ▼ |
| Q1-2025 | $1.33B ▲ | $308.99M ▼ | $133.1M ▲ | 10.01% ▲ | $1.07 ▲ | $227.42M ▲ |
| Q4-2024 | $687.61M ▼ | $346.47M ▲ | $-116.89M ▼ | -17% ▼ | $-0.93 ▼ | $-121.5M ▼ |
| Q3-2024 | $1.15B | $331.86M | $119.04M | 10.35% | $0.92 | $179.85M |
Balance Statement
| Period | Cash & Short-term | Total Assets | Total Liabilities | Total Equity |
|---|---|---|---|---|
| Q3-2025 | $1.83B ▲ | $10.57B ▼ | $7.01B ▼ | $3.57B ▲ |
| Q2-2025 | $1.59B ▼ | $12.05B ▼ | $8.74B ▼ | $3.32B ▲ |
| Q1-2025 | $1.93B ▲ | $12.38B ▲ | $9.21B ▲ | $3.18B ▲ |
| Q4-2024 | $1.59B ▼ | $11.88B ▼ | $8.72B ▼ | $3.17B ▼ |
| Q3-2024 | $2.24B | $13.03B | $9.6B | $3.43B |
Cash Flow Statement
| Period | Net Income | Cash From Operations | Cash From Investing | Cash From Financing | Net Change | Free Cash Flow |
|---|---|---|---|---|---|---|
| Q3-2025 | $377.37M ▲ | $-92.59M ▼ | $295.33M ▲ | $-131.16M ▲ | $70.22M ▲ | $-129.12M ▼ |
| Q2-2025 | $-130.8M ▼ | $367.96M ▲ | $-151.25M ▼ | $-566.7M ▼ | $-340.92M ▼ | $332.37M ▲ |
| Q1-2025 | $130.8M ▲ | $141.53M ▲ | $61.4M ▼ | $150.19M ▲ | $356.41M ▲ | $111.56M ▲ |
| Q4-2024 | $-118.43M ▼ | $133.18M ▼ | $102.85M ▲ | $-885.77M ▼ | $-666.09M ▼ | $77.04M ▼ |
| Q3-2024 | $119.04M | $353.01M | $-89.15M | $131.46M | $406.35M | $300.42M |
Revenue by Products
| Product | Q4-2024 | Q1-2025 | Q2-2025 | Q3-2025 |
|---|---|---|---|---|
Apparel | $50.00M ▲ | $60.00M ▲ | $60.00M ▲ | $60.00M ▲ |
Financial Services | $260.00M ▲ | $240.00M ▼ | $260.00M ▲ | $260.00M ▲ |
License | $0 ▲ | $0 ▲ | $10.00M ▲ | $10.00M ▲ |
Licensing | $0 ▲ | $0 ▲ | $0 ▲ | $0 ▲ |
Motorcycles | $230.00M ▲ | $860.00M ▲ | $780.00M ▼ | $820.00M ▲ |
Parts Accessories | $120.00M ▲ | $140.00M ▲ | $190.00M ▲ | $170.00M ▼ |
Product and Service Other | $10.00M ▲ | $10.00M ▲ | $20.00M ▲ | $20.00M ▲ |

CEO
Jochen Zeitz
Compensation Summary
(Year 2018)
Split Record
| Date | Type | Ratio |
|---|---|---|
| 2000-04-10 | Forward | 2:1 |
| 1997-09-29 | Forward | 2:1 |
ETFs Holding This Stock
Summary
Showing Top 3 of 174
Ratings Snapshot
Rating : A-
Most Recent Analyst Grades

DA Davidson
Buy

B of A Securities
Buy

UBS
Neutral

Citigroup
Neutral

Baird
Neutral

Morgan Stanley
Underweight
Grade Summary
Showing Top 6 of 6
Price Target
Institutional Ownership

VANGUARD GROUP INC
Shares:12.96M
Value:$272.78M

BLACKROCK INC.
Shares:10.94M
Value:$230.37M

BLACKROCK, INC.
Shares:10.91M
Value:$229.64M
Summary
Showing Top 3 of 611




