LEADERSHIP STRATEGY · APRIL 2025 · IN PROGRESS
Victoria's Secret Overhauls Leadership, Formalizing 'Path to Potential' Strategy with New Brand President Structure
In 2025, Victoria's Secret & Co., under the direction of CEO Hillary Super, implemented a significant organizational restructuring by appointing separate presidents for its Victoria's Secret, PINK, and Beauty brands. This move was the formal execution of its new 'Path to Potential' strategy, designed to reassert the brand's market authority, reignite growth in its sub-brands, and modernize its overall market approach.