Summary of CHA Q3 2025 Earnings Call

1Key Financial Results and Metrics

Total Net Revenue: RMB 3,208.3 million, down 9.4% year-over-year and 3.7% sequentially.

Total GMV: RMB 7,929.5 million.

Non-GAAP Net Income: RMB 502.8 million, with a non-GAAP net margin of 15.7%.

GAAP Net Income: RMB 397.9 million.

Gross Margin: 53.8%, improved from 50.1% year-over-year.

Operating Income: RMB 454.4 million, with an operating margin of 14.2%.

Cash Position: RMB 9,142 million in cash and equivalents.

Special Cash Dividend: USD 0.92 per share, totaling approximately USD 177 million.

2Strategic Updates and Business Highlights

Teahouse Network: Expanded to 7,338 locations, with 300 new teahouses added in Q3, including 54 overseas in markets like the Philippines and Vietnam.

Product Innovation: Successful launches include a low-caffeine Jasmine Green Tea Latte and BOYA Jasmine Green Milk Tea, which won an award for organic beverages.

Member Growth: Total registered members reached 222 million, up 15 million sequentially and 36.7% year-over-year.

Franchisee Stability: Store closure rate remained low at 0.3% for three consecutive quarters.

3Forward Guidance and Outlook

No formal financial guidance was provided. The company remains focused on long-term strategic initiatives including product innovation, brand investment, and operational efficiency.

Management expressed confidence in the global tea beverage market and the company's unique cultural and quality-driven approach.

4Bad News, Challenges, or Points of Concern

Revenue Decline: The decrease in total net revenue and GMV reflects a challenging macro environment and intensified competition.

Same-Store Sales Decline: Domestic and overseas same-store sales GMV declined by 27.9% and 23.4%, respectively, attributed to a high base from the previous year and competitive pressures.

Increased Operating Costs: Operating costs for company-owned teahouses rose significantly, impacting margins despite overall gross margin improvement.

5Notable Q&A Insights

High-Quality Development Strategy: CEO Junjie Zhang outlined a clear execution path focusing on brand building, product quality, customer experience, and channel strategy.

Overseas Expansion: CFO Aaron Huang highlighted strong performance in overseas markets, particularly in Southeast Asia, with successful localized products and marketing campaigns contributing to growth. Overall, while Chagee faces challenges in revenue and same-store sales, its strategic focus on quality, innovation, and expansion provides a foundation for future growth. The company maintains a strong cash position and continues to prioritize shareholder returns through dividends.