ZBRA — Zebra Technologies Corporation
NASDAQ
Q4 2025 Earnings Call Summary
February 12, 2026
Zebra Technologies Corporation (ZBRA) Q4 2025 Earnings Call Summary
1. Key Financial Results and Metrics
- Q4 Sales: Approximately $1.5 billion, a 10.6% increase year-over-year (2.5% organic growth).
- Adjusted EBITDA Margin: 22.1%.
- Non-GAAP Diluted EPS: $4.33, an 8% increase from the previous year.
- Full Year Sales Growth: Over 6%, aligning with long-term expectations.
- Free Cash Flow: Exceeded $800 million for the year.
- Share Repurchases: $300 million in Q4 and nearly $600 million for the full year, with an additional $1 billion share repurchase authorization.
2. Strategic Updates and Business Highlights
- Acquisitions: Expanded portfolio through the acquisition of Elo Touch and Fotoneo, enhancing capabilities in connected frontline solutions and machine vision.
- Business Focus: Exited the robotics business to concentrate on RFID, machine vision, and AI-powered solutions.
- Market Performance: Strong growth in Asia Pacific (13%) and Latin America (8%), with EMEA returning to growth (4%). North America saw a slight decline of 1% due to tough comparisons.
- Operational Efficiency: Successfully mitigated tariffs and improved operating expense leverage through productivity initiatives.
3. Forward Guidance and Outlook
- Q1 2026 Sales Growth Guidance: Expected between 11% to 15%, including approximately 10 points from acquisitions and favorable FX.
- Full Year 2026 Sales Growth Guidance: Anticipated between 9% to 13%, with a strong pipeline of opportunities.
- Adjusted EBITDA Margin: Expected to be around 22% for the full year.
- Non-GAAP Diluted EPS Guidance: Projected between $17.70 and $18.30.
- Free Cash Flow: Expected to be at least $900 million, maintaining a conversion rate of approximately 100%.
4. Bad News, Challenges, or Points of Concern
- Gross Margin Decline: Adjusted gross margin decreased by 50 basis points to 48.2%, primarily due to lower service and software margins.
- Memory Component Headwinds: Anticipated two-point headwind on gross margins starting in Q2 2026 due to industry-wide price increases for memory components, though management expects to fully mitigate this impact.
- North America Performance: Decline in sales attributed to cycling large order activity from the previous year, raising concerns about future demand in this region.
- Market Uncertainties: Ongoing macroeconomic uncertainties and the need to navigate supply chain challenges, particularly related to memory components.
5. Notable Q&A Insights
- Customer Sentiment: Customers are continuing to invest in technology, with no significant concerns raised regarding tariffs; however, memory supply issues are a focal point.
- Pricing Strategy: Price increases have been implemented globally to offset costs associated with tariffs and memory, with customers generally accepting these adjustments.
- Visibility on Large Projects: Discussions with large T&L customers are occurring earlier, indicating a healthy pipeline for refresh cycles, although the overall large project business remains uncertain.
- RFID Growth: High double-digit growth expected in the RFID business, with broad-based opportunities across various sectors, including retail and healthcare.
Overall, Zebra Technologies demonstrated strong performance in Q4 2025, with solid growth across multiple regions and strategic acquisitions enhancing its market position. However, challenges related to memory component pricing and North American sales performance warrant close attention as the company moves into 2026.
