Stock Taper
PLNT
PLANET FITNESS, INC.
NYSE
$50.87
▼ DOWN 1.22% (-0.63)

KEY STATISTICS

Market Cap$4.04 B
52w High$114.26
52w Low$37.03
Dividend Yield13.89%
FrequencySpecial
P/E15.65
Volume1.13M
Shares Out.79.44M

COMPANY

LEADERSHIP

Colleen Keating
CHIEF EXECUTIVE
Colleen Keating

COMPENSATION 2026

Salary$1,000,000
Stock Awards$4,999,949
Incentive Plan Pay$1,723,399
All Other Comp.$14,000
Total$8,237,348

ABOUT

SECTOR
Consumer Cyclical
WENT PUBLIC
August 6, 2015
METHOD OF GOING PUBLIC
IPO
FULL TIME EMPLOYEES
4,393

PRICE TARGET

Target High$126.00
Target Low$50.50
Target Median$65.00
Target Consensus$72.97

UPCOMING EARNINGS

DateNov 5, 2026
DayThursday
Rev. Est.$347.86M
NOV
5
THU

PRICE

$50.87 ▼ DOWN 1.22% (−$0.63)
$50.50$50.75$51.00$51.259:30 AM10:35 AM11:40 AM12:44 PM1:49 PM2:54 PM3:59 PM50.87

About Planet Fitness, Inc.

https://www.planetfitness.com ↗

Planet Fitness, Inc. operates over 2,250 fitness centers across multiple countries through franchise, corporate-owned stores, and equipment segments, offering accessible fitness solutions since 1992.

INDUSTRY

Leisure

A SERVICE PLANET FITNESS, INC. IS KNOWN FOR

PF Black Card® Membership

Planet Fitness's PF Black Card® is their premium membership offering access to 2,600+ locations worldwide, free guest privileges, and exclusive amenities like massage chairs and tanning, with over 60% of new members choosing it.

COMPETITORS

Revenue by Products

IconPRODUCTQ3-2025Q4-2025Q1-2026Q2-2026
Franchise$92.25M $98.61M $102.25M $102.86M
Equipment Revenue$78.84M $121.21M $62.15M $85.58M
Advertising$21.43M $20.84M $32.22M $32.92M

Revenue by Geography

MapREGIONQ3-2025Q4-2025Q1-2026Q2-2026
UNITED STATES$321.94M $352.58M
Americas$1.01B $327.37M
NonUS$8.4M $17.02M $9.87M $12.64M

RATINGS SNAPSHOT

Overall rating: B-

DCFROEROAD/EP/EP/B
Discounted Cash Flow4
Return On Equity1
Return On Assets5
Debt To Equity1
Price To Earnings2
Price To Book1
Overall Score2

TRADES BY CONGRESS

HOUSE TRADES
Susie Lee
Susie Lee
Sale (Full)
2022-11-30
Ro Khanna
Ro Khanna
Sale
2022-05-23
Gilbert Cisneros
Gilbert Cisneros
Sale (Full)
2020-03-26
Gilbert Ray Cisneros
Gilbert Ray Cisneros
Sale (Full)
2020-03-26

INSIDER TRADES

DIRECTOR
Spinelli Stephen JR
Purchase · 10.0K shares
2026-08-10
DIRECTOR
Singh Harmit J
Purchase · 332 shares
2026-07-01
DIRECTOR
RATHKE FRANCES G
Purchase · 474 shares
2026-07-01
DIRECTOR
Tanco Christopher
Purchase · 438 shares
2026-07-01

MOST RECENT ANALYST GRADES

GRADE SUMMARY
BUY 5
OVERWEIGHT 3
OUTPERFORM 2
NEUTRAL 2
EQUAL WEIGHT 1
HOLD 1
14 GRADES IN THE LAST 12 MONTHS

SECTORS PEERS

PEERPRICE
MOD$191.85COMPARE
LTH$42.98COMPARE
MUSA$509.28COMPARE
LAD$384.48COMPARE
LEVI$21.07COMPARE
AN$210.99COMPARE
LKQ$25.68COMPARE
BIRK$34.00COMPARE