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Planet Fitness, Inc. operates over 2,250 fitness centers across multiple countries through franchise, corporate-owned stores, and equipment segments, offering accessible fitness solutions since 1992.

Planet Fitness's PF Black Card® is their premium membership offering access to 2,600+ locations worldwide, free guest privileges, and exclusive amenities like massage chairs and tanning, with over 60% of new members choosing it.
| Icon | PRODUCT | Q3-2025 | Q4-2025 | Q1-2026 | Q2-2026 |
|---|---|---|---|---|---|
![]() | Franchise | $92.25M | $98.61M ▲ | $102.25M ▲ | $102.86M ▲ |
![]() | Equipment Revenue | $78.84M | $121.21M ▲ | $62.15M ▼ | $85.58M ▲ |
![]() | Advertising | $21.43M | $20.84M ▼ | $32.22M ▲ | $32.92M ▲ |
| Map | REGION | Q3-2025 | Q4-2025 | Q1-2026 | Q2-2026 |
|---|---|---|---|---|---|
![]() | UNITED STATES | $321.94M | — | — | $352.58M ▲ |
![]() | Americas | — | $1.01B | $327.37M ▼ | — |
![]() | NonUS | $8.4M | $17.02M ▲ | $9.87M ▼ | $12.64M ▲ |
Overall rating: B-
| PEER | PRICE | |
|---|---|---|
MOD | $191.85 | COMPARE |
LTH | $42.98 | COMPARE |
MUSA | $509.28 | COMPARE |
LAD | $384.48 | COMPARE |
LEVI | $21.07 | COMPARE |
AN | $210.99 | COMPARE |
LKQ | $25.68 | COMPARE |
BIRK | $34.00 | COMPARE |