Summary of Taboola's Q3 2025 Earnings Call

1Key Financial Results and Metrics

Revenue: $497 million, up 15% year-over-year.

Ex-TAC Gross Profit: $177 million, a 6% increase year-over-year.

Adjusted EBITDA: $48 million, with a margin of 27.3%.

Free Cash Flow: $46 million for the quarter, totaling $117 million year-to-date, reflecting a 96% conversion from adjusted EBITDA.

Share Repurchases: Approximately 10 million shares repurchased for $34.4 million in Q3; 14% of the company repurchased year-to-date.

2Strategic Updates and Business Highlights

Performance Platform "Realize": Gaining traction with advertisers, leading to a 4% increase in the number of scaled advertisers and an 11% increase in average revenue per scaled advertiser.

Traffic Growth: Overall company traffic increased year-over-year, driven by app traffic, which now accounts for about one-third of total supply.

Partnerships: New collaboration with Paramount for a performance-driven advertising model in CTV, integrating TV and digital advertising.

Focus on AI: Continued investment in AI to enhance advertising effectiveness and operational efficiency.

3Forward Guidance and Outlook

Q4 2025 Guidance: Expected revenue between $532 million and $542 million; ex-TAC gross profit between $204 million and $210 million; adjusted EBITDA between $83 million and $85 million.

Full Year 2025 Guidance: Revenue projected between $1.91 billion and $1.93 billion; ex-TAC gross profit between $700 million and $710 million; adjusted EBITDA between $209 million and $214 million.

Long-Term Growth: Management expressed confidence in returning to double-digit growth over time, driven by the success of Realize.

4Bad News, Challenges, or Points of Concern

Ex-TAC Gross Profit Growth Deceleration: Expected to decline year-over-year in Q4 due to prior strong demand from Chinese advertisers and the impact of Yahoo onboarding last year.

Margin Pressure: Adjusted EBITDA margin guidance reflects a forecasted headwind from foreign exchange rates and increased operating expenses.

Competitive Landscape: The company faces challenges in shifting brand perception from native to performance advertising, requiring time and strategic investment.

5Notable Q&A Insights

Traffic Quality: Management reported no significant degradation in human traffic quality, with ongoing efforts to ensure high-quality supply for advertisers.

Sales Strategy: Focus on ideal customer profiles (ICPs) and improving brand perception through successful advertiser partnerships.

AI Utilization: AI tools are being leveraged to enhance advertiser success and internal productivity, with promising early results from new implementations.

Taboola News Growth: Strong growth in Taboola News, which is expected to contribute positively in 2026, providing unique supply immune to LLM disintermediation. Overall, Taboola reported a strong quarter with positive momentum from its new advertising platform, Realize, while also navigating challenges related to market conditions and competitive pressures.